资深产品营销经理,开发者与发行商
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Staff Product Marketing Manager, Developer and PublishersDiscord · San Francisco Bay Area · $204k – $229k
职位信息来自雇主公开的招聘页面。申请前请务必在雇主官网核实详情。
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发现指数 63/100,仅依据与该职位一起存储的证据计算。
- 新的雇主官方职位
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分数构成
- 时效性 (随职位发布时间变化)+18
- 雇主官方来源+15
- 已披露薪资+15
- 提及搬迁+6
- 稀有职位+1
- 公司来源健康度+8
该职位未包含:远程职位、提及签证担保、未出现在监控的职位板上。
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职位描述
机器翻译Discord 拥有一个高度活跃的社区,每天有数百万活跃用户出于各种不同原因使用该平台,但几乎每个人都会做一件事:玩电子游戏。Discord 在游戏的未来中扮演着独特而重要的角色,我们致力于让人们更轻松、更有趣地在玩游戏之前、期间和之后一起消磨时光。
我们正在寻找一位具有战略眼光的 Staff 产品营销经理,来构建并领导 Discord 统一开发者平台的市场推广战略,重点帮助游戏开发者和发行商打造更丰富的社交体验、壮大其社区,并通过 Discord 平台加深玩家参与度。
你将通过构建完善的市场推广和业务拓展赋能计划、定义激活目标,并与业务拓展、开发者运营、产品和开发者关系紧密合作,成功将新的平台能力推向市场,从而推动产品采用。该职位将在加速 Discord 统一开发者平台在整个游戏行业的采用方面发挥关键作用。
如果你是一位自我驱动、善于团队协作,并在快节奏环境和从零到规模化项目中表现出色的人,这是一个独特的机会,可以对 Discord 的开发者生态系统产生重大影响,并塑造我们平台业务的未来。我们正在寻找一位经验丰富、具有战略眼光的 PMM,对开发者、游戏以及打造帮助合作伙伴成功的产品充满热情。
你将要做的事情
• 通过市场调研、客户细分、竞争分析和有针对性的项目,制定并执行 Discord 开发者平台的市场推广战略,以推动开发者认知、采用和平台的长期增长。
• 通过打造能引起游戏开发者和发行商共鸣的差异化信息、价值主张、定位和市场推广动作,领导 Discord 平台产品组合中的激活计划。
• 构建并扩展有影响力的业务拓展和开发者运营赋能计划——包括培训、手册、产品资料、竞争定位、实施指导、异议处理以及面向客户的工具——以赋能内部团队成功将 Discord 平台推向市场。
• 定义并跟踪平台采用目标、激活 KPI 和业务指标,持续优化市场推广战略,以提高开发者采用率并创造可扩展、可重复的增长。
• 作为开发者和战略合作伙伴的代言人,将客户洞察转化为可执行的建议,从而影响产品战略、路线图优先级、定位和未来平台投资。
• 与业务营销、开发者关系和传播团队合作,通过行业活动、客户故事、技术内容和战略合作伙伴关系,在游戏开发者生态系统中确立 Discord 的思想领导力。
• 领导跨职能的市场推广规划和执行,涵盖产品管理、工程、业务拓展、开发者运营、开发者关系、营销、设计和法务,以确保产品成功发布和组织准备就绪。
你应该具备
• 7 年以上 B2B 技术、游戏、开发者平台、SaaS、API、SDK 或平台业务领域的产品营销经验。
• 具备为技术产品制定并执行市场推广战略的经验,并通过业务拓展、合作伙伴关系或其他面向客户的团队推动采用。
• 具备构建可扩展赋能计划的经验,包括信息传递、定位、发布材料、培训、手册和客户资料。
• 对开发者生态系统、技术受众有深入理解,并懂得如何将复杂的平台能力转化为有吸引力的客户价值主张。
• 出色的战略思维、沟通和叙事能力,能够影响跨职能团队和高管利益相关者。
• 具备在模糊、快速变化的环境中工作的经验,并对从零开始构建新产品、商业模式和市场推广动作充满热情。
• 对游戏、开发者以及帮助合作伙伴在 Discord 上建立成功社区充满热情。
候选人必须居住在旧金山湾区(Alameda、Contra Costa、Marin、Napa、San Francisco、San Mateo、Santa Clara、Solano 和 Sonoma 县),或愿意搬迁至该地区。可能提供搬迁援助。
该全职职位在美国的基本薪资范围为 $204,000 至 $229,000 + 股权 + 福利。我们的薪资范围由职位和级别决定。在该范围内,个人薪酬由其他因素决定,包括与工作相关的技能、经验和相关教育或培训。请注意,美国职位发布中列出的薪酬详情仅反映基本薪资,不包括股权或福利。 为什么选择 Discord?
Discord 在游戏的未来中扮演着独特而重要的角色。我们是一个多平台、多代际和多玩家的平台,帮助人们围绕游戏和共同兴趣加深友谊,并帮助开发者构建和发展他们的业务。我们相信游戏让我们有一种与最喜欢的人一起玩乐的方式,无论是共同听音乐,还是在竞技比赛中努力冲击钻石段位。加入我们的使命!你的未来只需点击一下!
Discord 致力于包容性,并在面试过程中提供合理便利。我们希望你能为成功做好准备,因此如果你需要合理便利,请告知你的招聘人员。
请点击此处查看我们的申请人和候选人隐私政策,了解 Discord 在申请和招聘过程中收集和使用个人信息的详细信息。
以上内容由机器翻译自动生成,可能存在错误;投递前请以雇主原文为准。
查看雇主原文
职位描述
Discord has a highly engaged community of millions of daily active users who use the platform for many different reasons, but there’s one thing that nearly everyone does: play video games. Discord plays a uniquely important role in the future of gaming, and we are focused on making it easier and more fun for people to hang out before, during, and after playing games.
We're seeking a strategic Staff Product Marketing Manager to build and lead the go-to-market strategy for Discord's Unified Developer Platform, focused on helping game developers and publishers build richer social experiences, grow their communities, and deepen player engagement through Discord's platform.
You'll drive product adoption by building robust go-to-market and Business Development enablement programs, defining activation goals, and partnering closely with Business Development, Developer Operations, Product, and Developer Relations to successfully bring new platform capabilities to market. This role will play a key part in accelerating adoption of Discord's Unified Developer Platform across the Gaming industry.
If you're a self-starter and team player who excels in fast-paced environments and zero to scale projects, this is a unique opportunity to make a significant impact on Discord's developer ecosystem and shape the future of our platform business. We're looking for an experienced, strategic PMM who is passionate about developers, gaming, and building products that enable partners to succeed.
What You'll Be Doing
• Develop and execute go-to-market strategies for Discord's developer platform through market research, customer segmentation, competitive analysis, and targeted programs that drive developer awareness, adoption, and long-term platform growth.
• Lead activation initiatives across Discord's platform portfolio by crafting differentiated messaging, value propositions, positioning, and go-to-market motions that resonate with game developers and publishers.
• Build and scale impactful Business Development and Developer Operations enablement programs—including training, playbooks, product collateral, competitive positioning, implementation guidance, objection handling, and customer-facing tools—to empower internal teams to successfully bring Discord's platform to market.
• Define and track platform adoption goals, activation KPIs, and business metrics, continuously refining go-to-market strategies to improve developer adoption and create scalable, repeatable growth.
• Act as the voice of developers and strategic partners, translating customer insights into actionable recommendations that influence product strategy, roadmap prioritization, positioning, and future platform investments.
• Partner with Business Marketing, Developer Relations, and Communications to establish Discord's thought leadership within the gaming developer ecosystem through industry events, customer stories, technical content, and strategic partnerships.
• Lead cross-functional go-to-market planning and execution across Product Management, Engineering, Business Development, Developer Operations, Developer Relations, Marketing, Design, and Legal to ensure successful product launches and organizational readiness.
What you should have
• 7+ years of Product Marketing experience in B2B technology, gaming, developer platforms, SaaS, APIs, SDKs, or platform businesses.
• Experience developing and executing go-to-market strategies for technical products and driving adoption through Business Development, Partnerships, or other customer-facing teams.
• Experience building scalable enablement programs, including messaging, positioning, launch materials, training, playbooks, and customer collateral.
• Strong understanding of developer ecosystems, technical audiences, and how to translate complex platform capabilities into compelling customer value propositions.
• Excellent strategic thinking, communication, and storytelling skills with the ability to influence cross-functional teams and executive stakeholders.
• Experience working in ambiguous, fast-moving environments and excitement for building new products, business models, and go-to-market motions from the ground up.
• Passion for gaming, developers, and helping partners build successful communities on Discord.
Candidates must reside in or be willing to relocate to the San Francisco Bay Area (Alameda, Contra Costa, Marin, Napa, San Francisco, San Mateo, Santa Clara, Solano, and Sonoma counties). Relocation assistance may be available.
The US base salary range for this full-time position is $204,000 to $229,000 + equity + benefits. Our salary ranges are determined by role and level. Within the range, individual pay is determined by additional factors, including job-related skills, experience, and relevant education or training. Please note that the compensation details listed in US role postings reflect the base salary only, and do not include equity, or benefits. Why Discord?
Discord plays a uniquely important role in the future of gaming. We're a multiplatform, multigenerational and multiplayer platform that helps people deepen their friendships around games and shared interests, and helps developers build and grow their businesses. We believe games give us a way to have fun with our favorite people, whether listening to music together or grinding in competitive matches for diamond rank. Join us in our mission! Your future is just a click away!
Discord is committed to inclusion and providing reasonable accommodations during the interview process. We want you to feel set up for success, so if you are in need of reasonable accommodations, please let your recruiter know.
Please see our Applicant and Candidate Privacy Policy for details regarding Discord’s collection and usage of personal information relating to the application and recruitment process by clicking HERE.