SEO 经理
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SEO ManagerSierra · San Francisco, CA · $170k – $200k
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发现指数 57/100，仅依据与该职位一起存储的证据计算。
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- 时效性 （随职位发布时间变化）+18
- 雇主官方来源+15
- 已披露薪资+15
- 稀有职位+1
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职位描述
机器翻译关于我们 Sierra 是面向客户的 AI 智能体领域的领先平台，与众多全球知名品牌合作——包括 The GAP、Rocket Mortgage、SoFi、Sutter Health 和 SoftBank——帮助他们转变服务客户和拓展业务的方式。我们主要是一家位于旧金山的线下办公公司，并在北美、欧洲和亚洲设有不断扩展的办公室。 我们以一套价值观为指引，这些价值观是我们行动的核心，也定义了我们的文化：信任、客户至上、匠心、全力以赴，以及在此过程中兼顾家庭的承诺。这些价值观是我们工作的基础，我们致力于在所做的一切中坚守它们。 我们的联合创始人是 Bret Taylor 和 Clay Bavor。Bret 目前担任 OpenAI 的董事会主席。此前，他曾担任 Salesforce 的联席 CEO（Salesforce 收购了他创立的公司 Quip）以及 Facebook 的 CTO。Bret 还是 Google 最早的产品经理之一，也是 Google Maps 的联合创造者。在创立 Sierra 之前，Clay 在 Google 工作了 18 年，最近负责领导 Google Labs。更早之前，他发起并领导了 Google 的 AR/VR 项目、Project Starline 和 Google Lens。在此之前，Clay 领导了 Google Workspace 的产品和设计团队。 你将做什么 • 制定并执行 Sierra 的 SEO 战略，在传统搜索引擎和 AI 答案引擎中获取并保持最高排名，推动高优先级关键词的自然增长。
• 构建并扩展 AI 驱动的内容引擎，产出高质量内容和需留资获取的资产，以吸引企业买家、建立主题权威，并支持自然和付费需求生成。
• 优化网站性能和权威度，负责技术 SEO、网站架构、页面速度、内部链接和外部反向链接策略，以提升可抓取性、索引、排名和域名权威。
• 领导 Sierra 的 AI 搜索战略（AEO/GEO），确保内容在 AI 生成的答案中被引用和推荐，同时持续监测 Google 和 LLM 中的排名，以适应不断演变的搜索行为。
• 衡量并传达 SEO 影响，利用数据将排名、流量、线索和销售管道联系起来，并根据业务成果持续优化投入。
• 你将与产品营销和营销活动团队紧密合作，将搜索洞察转化为既能获得排名又能转化的资产，并与网站团队合作交付推动排名的技术变更。你将与效果营销团队并肩工作，将自然流量构建的资源输入他们的项目，并与更广泛的 GTM 团队共享销售管道目标。
你将带来什么 • 7–10 年 SEO 经验，推动 B2B 和技术受众的自然增长，并有提升排名、自然可见度和销售管道（而不仅仅是流量）的成功记录。
• 深厚的技术 SEO 经验
岗位职责
• 制定并执行 Sierra 的 SEO 战略，在传统搜索引擎和 AI 答案引擎中获取并保持最高排名，推动高优先级关键词的自然增长。
• 构建并扩展 AI 驱动的内容引擎，产出高质量内容和需留资获取的资产，以吸引企业买家、建立主题权威，并支持自然和付费需求生成。
• 优化网站性能和权威度，负责技术 SEO、网站架构、页面速度、内部链接和外部反向链接策略，以提升可抓取性、索引、排名和域名权威。
• 领导 Sierra 的 AI 搜索战略（AEO/GEO），确保内容在 AI 生成的答案中被引用和推荐，同时持续监测 Google 和 LLM 中的排名，以适应不断演变的搜索行为。
• 衡量并传达 SEO 影响，利用数据将排名、流量、线索和销售管道联系起来，并根据业务成果持续优化投入。
• 你将与产品营销和营销活动团队紧密合作，将搜索洞察转化为既能获得排名又能转化的资产，并与网站团队合作交付推动排名的技术变更。你将与效果营销团队并肩工作，将自然流量构建的资源输入他们的项目，并与更广泛的 GTM 团队共享销售管道目标。
你将带来什么 • 7–10 年 SEO 经验，推动 B2B 和技术受众的自然增长，并有提升排名、自然可见度和销售管道（而不仅仅是流量）的成功记录。
• 深厚的技术 SEO 专业知识，包括网站架构、可抓取性、索引、页面性能、结构化数据/schema 标记，以及针对传统搜索引擎和 AI/LLM 发现优化内容。
• 强大的内容策略和编辑判断力，能够创作引起企业买家共鸣的高质量内容，同时利用 AI 扩展内容生产而不牺牲质量。
• 战略性、数据驱动的思维方式，熟练使用 Google Search Console、GA、Ahrefs/Semrush、LLM 排名跟踪和分析工具，将复杂的 SEO 数据转化为可执行的业务洞察。
• 一位自我驱动者，能在高增长环境中茁壮成长，拥抱 AI 和自动化，并有动力从零开始构建和负责一个可扩展、以销售管道为核心的 SEO 职能。
更佳条件... • 有程序化 SEO 经验：使用模板、数据和 AI 大规模生成高质量页面。
• 国际 SEO 经验（hreflang、本地化内容、多市场战略），以支持 Sierra 在法国、西班牙以及英国和爱尔兰等市场的扩张。
• 你渴望不断进行实验，并拥有将有效做法规模化、放弃无效做法的纪律。
我们的价值观 • 信任：我们通过责任感、同理心、质量和响应能力与客户建立信任。我们通过让 AI 更易获取、更安全和更有用来建立对 AI 的信任。我们通过在职业和个人层面彼此支持来建立相互信任，营造一个让我们所有人都能发挥最佳水平的环境。
• 客户至上：我们深入理解客户的业务目标，并不懈专注于推动成果，而不仅仅是技术里程碑。公司每个人都了解我们的客户并花时间与他们相处。当我们的客户遇到问题时，我们会放下一切去解决它。
• 匠心：我们把细节做对，从页面上的文字到系统架构。我们有良好的品味。当我们发现某些地方不对时，我们会花时间修复它。我们为我们生产的产品感到自豪。我们不断自我反思以持续自我提升。
• 全力以赴：我们知道我们没有耐心等待的奢侈。我们为胜利而战。我们关心我们的产品是否最好，当它不是时，我们会修复它。当我们失败时，我们会公开讨论且不相互指责，以便下次成功。
• 家庭：我们知道平衡和全力以赴是可以兼容的，并在我们的行动和流程中体现这一点。我们是最适合为人父母者的科技公司。我们相互支持和尊重，并庆祝彼此的个人和职业成就。
福利待遇
我们希望福利能够体现我们的价值观，并为全职员工提供以下福利： • 灵活（无限）带薪休假
• 为你和家人提供医疗、牙科和视力福利
• 人寿保险和伤残福利
• 退休计划取决于就业所在国家
• 育儿假
• 通过 Carrot 提供的生育和家庭建设福利
• 午餐，以及美味零食和咖啡，让你保持精力充沛
• 自由支配福利津贴，让人们能够在最重要的事情上支出
• 免费阿尔卑斯长号课程
这些福利在 Sierra 的政策中有进一步详细说明，可能因地区而异，并可能随时变更，且须符合任何适用薪酬或福利计划的条款。符合条件的全职员工可以根据适用计划和政策的条款参与 Sierra 的股权计划。 与我们同行，做你自己 我们正在努力将 AI 的变革力量带给世界上的每一个组织。为此，对我们而言重要的是，我们员工的多样性能够代表我们客户的多样性。我们相信，当我们鼓励、支持并尊重团队中不同的技能和经验时，我们的工作和文化会更好。即使你的经验与职位描述并不完全匹配，我们也鼓励你申请。我们努力以一致的方式评估所有申请人，不考虑种族、肤色、宗教、性别、国籍、年龄、残疾、退伍军人身份、怀孕、性别表达或身份、性取向、公民身份或任何其他受法律保护的类别。
以上内容由机器翻译自动生成，可能存在错误；投递前请以雇主原文为准。
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职位描述
About us Sierra is the leading platform for customer-facing AI agents, working with many of the world's biggest brands — including The GAP, Rocket Mortgage, SoFi, Sutter Health, and SoftBank — to transform how they serve customers and grow their businesses. We are primarily an in-person company based in San Francisco, with growing offices across North America, Europe, and Asia. We are guided by a set of values that are at the core of our actions and define our culture: Trust, Customer Obsession, Craftsmanship, Intensity, and a commitment to balancing Family along the way. These values are the foundation of our work, and we are committed to upholding them in everything we do. Our co-founders are Bret Taylor and Clay Bavor . Bret currently serves as Board Chair of OpenAI. Previously, he was co-CEO of Salesforce (which had acquired the company he founded, Quip) and CTO of Facebook. Bret was also one of Google's earliest product managers and co-creator of Google Maps. Before founding Sierra, Clay spent 18 years at Google, where he most recently led Google Labs. Earlier, he started and led Google’s AR/VR effort, Project Starline, and Google Lens. Before that, Clay led the product and design teams for Google Workspace. What you'll do • Define and execute Sierra's SEO strategy to capture and maintain top rankings across both traditional search engines and AI answer engines, driving organic growth on high-priority terms.
• Build and scale an AI-powered content engine, producing high-quality content and gated assets that attract enterprise buyers, establish topical authority, and support both organic and paid demand generation.
• Optimize website performance and authority, owning technical SEO, site architecture, page speed, internal linking, and external backlink strategy to improve crawlability, indexing, rankings, and domain authority.
• Lead Sierra's AI search strategy (AEO/GEO) by ensuring content is cited and recommended in AI-generated answers while continuously monitoring rankings across Google and LLMs to adapt to evolving search behavior.
• Measure and communicate SEO impact, using data to connect rankings, traffic, leads, and pipeline, and continuously optimize investments based on business outcomes.
• You'll partner closely with Product Marketing and Campaigns to turn search insight into assets that rank and convert, and with the web team to ship the technical changes that move rankings. You'll work alongside the performance team to feed organic-built resources into their programs, and share a pipeline goal with the broader GTM team.
What you'll bring • 7–10 years of SEO experience driving organic growth for B2B and technical audiences, with a proven track record of improving rankings, organic visibility, and pipeline—not just traffic.
• Deep technical SEO exp
岗位职责
• Define and execute Sierra's SEO strategy to capture and maintain top rankings across both traditional search engines and AI answer engines, driving organic growth on high-priority terms.
• Build and scale an AI-powered content engine, producing high-quality content and gated assets that attract enterprise buyers, establish topical authority, and support both organic and paid demand generation.
• Optimize website performance and authority, owning technical SEO, site architecture, page speed, internal linking, and external backlink strategy to improve crawlability, indexing, rankings, and domain authority.
• Lead Sierra's AI search strategy (AEO/GEO) by ensuring content is cited and recommended in AI-generated answers while continuously monitoring rankings across Google and LLMs to adapt to evolving search behavior.
• Measure and communicate SEO impact, using data to connect rankings, traffic, leads, and pipeline, and continuously optimize investments based on business outcomes.
• You'll partner closely with Product Marketing and Campaigns to turn search insight into assets that rank and convert, and with the web team to ship the technical changes that move rankings. You'll work alongside the performance team to feed organic-built resources into their programs, and share a pipeline goal with the broader GTM team.
What you'll bring • 7–10 years of SEO experience driving organic growth for B2B and technical audiences, with a proven track record of improving rankings, organic visibility, and pipeline—not just traffic.
• Deep technical SEO expertise, including site architecture, crawlability, indexation, page performance, structured data/schema markup, and optimizing content for both traditional search engines and AI/LLM discovery.
• Strong content strategy and editorial judgment, with the ability to create high-quality content that resonates with enterprise buyers while leveraging AI to scale content production without sacrificing quality.
• A strategic, data-driven mindset, proficient with Google Search Console, GA, Ahrefs/Semrush, LLM rank tracking, and analytics tools to translate complex SEO data into actionable business insights.
• A self-starter who thrives in high-growth environments, embraces AI and automation, and is motivated to build and own a scalable, pipeline-focused SEO function from the ground up.
Even better... • Experience with programmatic SEO: generating high-quality pages at scale using templates, data, and AI.
• International SEO experience (hreflang, localized content, multi-market strategy) to support Sierra's expansion across markets like France, Spain, and the UK and Ireland.
• A constant backlog of experiments you're eager to run, with the discipline to scale what works and move on from what doesn't.
Our values • Trust: We build trust with our customers with our accountability, empathy, quality, and responsiveness. We build trust in AI by making it more accessible, safe, and useful. We build trust with each other by showing up for each other professionally and personally, creating an environment that enables all of us to do our best work.
• Customer Obsession: We deeply understand our customers’ business goals and relentlessly focus on driving outcomes, not just technical milestones. Everyone at the company knows and spends time with our customers. When our customer is having an issue, we drop everything and fix it.
• Craftsmanship: We get the details right, from the words on the page to the system architecture. We have good taste. When we notice something isn’t right, we take the time to fix it. We are proud of the products we produce. We continuously self-reflect to continuously self-improve.
• Intensity: We know we don’t have the luxury of patience. We play to win. We care about our product being the best, and when it isn’t, we fix it. When we fail, we talk about it openly and without blame so we succeed the next time.
• Family: We know that balance and intensity are compatible, and we model it in our actions and processes. We are the best technology company for parents. We support and respect each other and celebrate each other’s personal and professional achievements.
福利待遇
We want our benefits to reflect our values and offer the following to full-time employees: • Flexible (unlimited) paid time off
• Medical, dental, and vision benefits for you and your family
• Life insurance and disability benefits
• Retirement plan dependent on country of employment
• Parental leave
• Fertility and family building benefits through Carrot
• Lunch, as well as delicious snacks and coffee to keep you energized
• Discretionary benefit stipend giving people the ability to spend where it matters most
• Free alphorn lessons
These benefits are further detailed in Sierra's policies, may vary by region, and are subject to change at any time, consistent with the terms of any applicable compensation or benefits plans. Eligible full-time employees can participate in Sierra's equity plans subject to the terms of the applicable plans and policies. Be you, with us We're working to bring the transformative power of AI to every organization in the world. To do so, it is important to us that the diversity of our employees represents the diversity of our customers. We believe that our work and culture are better when we encourage, support, and respect different skills and experiences represented within our team. We encourage you to apply even if your experience doesn't precisely match the job description. We strive to evaluate all applicants consistently without regard to race, color, religion, gender, national origin, age, disability, veteran status, pregnancy, gender expression or identity, sexual orientation, citizenship, or any other legally protected class.