高级增长营销经理,付费社交
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Senior Growth Marketing Manager, Paid SocialBrex · New York, New York, 美国 · $131k – $164k
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职位描述
机器翻译为什么加入我们
Brex 是智能金融平台,帮助企业在 200 多个市场中更明智地支出、更快速地行动。通过将全球企业卡和银行服务与直观的支出管理、账单支付和差旅软件相结合,Brex 帮助创始人和财务团队加速运营、获得实时可见性并轻松控制支出。Brex 的 AI 原生自动化和世界级服务为客户消除了手动费用和会计任务,让他们能够专注于最重要的事情。数以万计的世界顶级公司都在使用 Brex,包括 DoorDash、Coinbase、Robinhood、Zoom、Plaid、Reddit 和 SeatGeek。
在 Brex 工作让你能够突破极限、挑战现状,并与业内最聪明的人才合作。我们致力于打造多元化的团队和包容的文化,并相信你的潜力只应受限于你的梦想有多大。我们通过为你提供职业成长所需的工具、资源和支持,让这一切成为现实。
Brex 的市场营销团队
市场营销团队讲述 Brex 的故事——将产品创新转化为对客户的执着追求。我们制定信息传递策略、塑造品牌,并通过深思熟虑、引人入胜的内容让我们的平台栩栩如生。我们的团队涵盖收入营销、产品营销和品牌营销,并与产品、销售、业务发展和设计团队跨职能合作,以推动增长并建立信任。
你将做什么
Brex 正在寻找一位极具分析能力、以增长为根基的高级增长营销经理,负责拥有、扩展和优化我们的付费社交引擎,以 Meta 为核心增长驱动力,并明确授权测试和扩展新兴渠道。
在这个职位上,你将负责漏斗下游的管道、高效的 CAC 和客户获取。你不仅仅优化广告活动;你将设计信号架构、构建可扩展的受众模型,并建立高速度的创意测试引擎。关键的是,你知道如何通过效果视角来打造品牌,将漏斗上游的投资与近期影响和长期价值创造联系起来。你将通过扩展有效的方法、持续改进我们的运营方式,并解锁新的影响机会,帮助加速 Brex 的增长。
你的工作地点
该职位将常驻我们的纽约市办公室。我们采用混合办公环境,将办公室工作的活力和联系与居家办公的福利和灵活性相结合。团队成员预计每周在办公室工作三天
岗位职责
Brex 正在寻找一位极具分析能力、以增长为根基的高级增长营销经理,负责拥有、扩展和优化我们的付费社交引擎,以 Meta 为核心增长驱动力,并明确授权测试和扩展新兴渠道。
在这个职位上,你将负责漏斗下游的管道、高效的 CAC 和客户获取。你不仅仅优化广告活动;你将设计信号架构、构建可扩展的受众模型,并建立高速度的创意测试引擎。关键的是,你知道如何通过效果视角来打造品牌,将漏斗上游的投资与近期影响和长期价值创造联系起来。你将通过扩展有效的方法、持续改进我们的运营方式,并解锁新的影响机会,帮助加速 Brex 的增长。
你的工作地点
该职位将常驻我们的纽约市办公室。我们采用混合办公环境,将办公室工作的活力和联系与居家办公的福利和灵活性相结合。团队成员预计每周在办公室工作三天(周一、周三和周四)。Brex 还提供每年最多四周的远程办公灵活性,以一周为增量。
• 增长与管道所有权:负责 Meta + 新兴渠道预算、CAC 效率、转化以及自助式和销售主导模式下的下游管道/收入。
• 信号与衡量策略:与数据和营销运营团队合作,改进转化信号、CAPI 和离线转化跟踪,使平台能够针对更高质量的客户进行优化。
• 结构化实验:构建并执行一个持续的、假设驱动的测试框架,涵盖受众、出价策略、优化事件、落地页和创意概念;记录学习成果,将付费社交转变为可预测的获客渠道。
• 全漏斗增长:构建付费社交策略,在漏斗顶部创造需求,并通过再营销和漏斗下游项目高效转化。
• 创意策略:将效果数据转化为创意假设,并与品牌和设计团队合作,测试、迭代和扩展成功的概念。
• 受众策略:利用第一方数据、意图信号、建模受众、相似受众和平台自动化来识别和扩展高价值受众。
• 跨职能合作:与分析、营销运营、现场/活动团队、PMM 和销售团队合作,将付费社交效果和项目与下游管道和收入成果联系起来。
任职要求
• 5 年以上增长或效果营销经验,在管理和扩展 Meta 作为主要获客渠道方面拥有深厚的实操专业知识。
• 具有端到端负责付费社交渠道的证明经验,包括策略、预算、预测、广告活动架构、优化和效果报告。
• 不懈地注重分析:深入理解单位经济模型(CAC、LTV、回收期)、归因建模,以及如何将平台指标直接与漏斗下游的业务影响联系起来。
• 具有运营全漏斗付费社交项目的经验,从认知/视频和需求生成到转化和管道。
• 在受众策略和平台自动化方面拥有强大专业知识,包括第一方受众、相似受众、广泛定向、再营销和自动化广告活动产品。
• 深入理解转化信号和衡量,包括 Meta CAPI、服务器端跟踪、归因、转化事件策略和 CRM/离线转化数据。
• 具有构建结构化实验路线图的证明经验,涵盖创意、受众、出价、优化事件和新平台能力。
• 强大的创意判断力,以及撰写简报并将效果数据转化为可操作创意建议的经验。
• 优秀的沟通能力,能够自主运作并影响品牌、PMM、设计、分析、工程、营销运营和销售等跨职能合作伙伴。
加分项
• 具有金融科技营销或面向金融专业人士营销的经验。
• 熟悉产品主导增长或混合需求模型。
福利待遇
Brex 是智能金融平台,帮助企业在 200 多个市场中更明智地支出、更快速地行动。通过将全球企业卡和银行服务与直观的支出管理、账单支付和差旅软件相结合,Brex 帮助创始人和财务团队加速运营、获得实时可见性并轻松控制支出。Brex 的 AI 原生自动化和世界级服务为客户消除了手动费用和会计任务,让他们能够专注于最重要的事情。数以万计的世界顶级公司都在使用 Brex,包括 DoorDash、Coinbase、Robinhood、Zoom、Plaid、Reddit 和 SeatGeek。
在 Brex 工作让你能够突破极限、挑战现状,并与业内最聪明的人才合作。我们致力于打造多元化的团队和包容的文化,并相信你的潜力只应受限于你的梦想有多大。我们通过为你提供职业成长所需的工具、资源和支持,让这一切成为现实。
Brex 的市场营销团队
市场营销团队讲述 Brex 的故事——将产品创新转化为对客户的执着追求。我们制定信息传递策略、塑造品牌,并通过深思熟虑、引人入胜的内容让我们的平台栩栩如生。我们的团队涵盖收入营销、产品营销和品牌营销,并与产品、销售、业务发展和设计团队跨职能合作,以推动增长并建立信任。
该职位的预期薪资范围为 $131,080 - $163,850。然而,起始基本工资将取决于多种因素,包括候选人的地点、技能、经验、市场需求和内部薪酬平衡。根据所提供的职位,股权和其他形式的薪酬可能作为总薪酬方案的一部分提供。
Brex LLC 是 Capital One, N.A. 的全资子公司。 请注意,求职者可能面临恶意行为者针对个人数据的风险。Brex 招聘人员只会通过 LinkedIn 或使用 brex.com 域名的电子邮件联系。任何声称来自 Brex 但通过其他来源的联系都应被忽略。
以上内容由机器翻译自动生成,可能存在错误;投递前请以雇主原文为准。
查看雇主原文
职位描述
Why join us
Brex is the intelligent finance platform that enables companies to spend smarter and move faster in more than 200 markets. By combining global corporate cards and banking with intuitive spend management, bill pay, and travel software, Brex enables founders and finance teams to accelerate operations, gain real-time visibility, and control spend effortlessly. Brex’s AI-native automation and world-class service eliminate manual expense and accounting tasks for customers so they can focus on what matters most. Tens of thousands of the world's best companies run on Brex, including DoorDash, Coinbase, Robinhood, Zoom, Plaid, Reddit, and SeatGeek.
Working at Brex allows you to push your limits, challenge the status quo, and collaborate with some of the brightest minds in the industry. We’re committed to building a diverse team and inclusive culture and believe your potential should only be limited by how big you can dream. We make this a reality by empowering you with the tools, resources, and support you need to grow your career.
Marketing at Brex
The Marketing team tells the Brex story — turning product innovation into customer obsession. We develop messaging, shape the brand, and bring our platform to life through thoughtful, compelling content. Our team spans Revenue Marketing, Product Marketing, and Brand Marketing, and works cross-functionally with Product, Sales, Business Development, and Design to drive growth and build trust.
What you’ll do
Brex is seeking a deeply analytical, growth-rooted Senior Growth Marketing Manager to own, scale, and optimize our Paid Social engine, with Meta as the core growth driver and a clear mandate to test and scale emerging channels.
In this role, you will be accountable for down-funnel pipeline, efficient CAC, and customer acquisition. You won't just optimize campaigns; you will engineer signal architecture, build scalable audience models, and establish a high-velocity creative testing engine. Critically, you know how to build brand through a performance lens, connecting upper-funnel investments to near-term impact and long-term value creation. You’ll help accelerate Brex’s growth by scaling what works, continuously improving how we operate, and unlocking new opportunities for impact.
Where you’ll work
This role will be based in our New York City office. We are a hybrid environment that combines the energy and connections of being in the office with the benefits and flexibility of working from home. Team members are expected to work in-office three days p
岗位职责
Brex is seeking a deeply analytical, growth-rooted Senior Growth Marketing Manager to own, scale, and optimize our Paid Social engine, with Meta as the core growth driver and a clear mandate to test and scale emerging channels.
In this role, you will be accountable for down-funnel pipeline, efficient CAC, and customer acquisition. You won't just optimize campaigns; you will engineer signal architecture, build scalable audience models, and establish a high-velocity creative testing engine. Critically, you know how to build brand through a performance lens, connecting upper-funnel investments to near-term impact and long-term value creation. You’ll help accelerate Brex’s growth by scaling what works, continuously improving how we operate, and unlocking new opportunities for impact.
Where you’ll work
This role will be based in our New York City office. We are a hybrid environment that combines the energy and connections of being in the office with the benefits and flexibility of working from home. Team members are expected to work in-office three days per week (Mondays, Wednesdays, and Thursdays). Brex also offers the flexibility to work remotely for up to four weeks per year, in one-week increments.
• Growth & Pipeline Ownership: Own Meta + emerging channel budgets, CAC efficiency, conversion, and downstream pipeline/revenue across self-serve and sales-led motions.
• Signal & Measurement Strategy: Partner with Data and Marketing Ops to improve conversion signals, CAPI, and offline conversion tracking, enabling platforms to optimize toward higher-quality customers.
• Structured Experimentation: Build and execute a continuous, hypothesis-driven testing framework across audiences, bidding strategies, optimization events, landing pages, and creative concepts; document learnings to turn paid social into a predictable acquisition channel.
• Full-Funnel Growth: Build paid social strategies that create demand at the top of the funnel and efficiently convert it through retargeting and lower-funnel programs.
• Creative Strategy: Translate performance data into creative hypotheses and partner with Brand and Design to test, iterate, and scale winning concepts.
• Audience Strategy: Use first-party data, intent signals, modeled audiences, lookalikes, and platform automation to identify and scale high-value audiences.
• Cross-Functional Partnership: Partner with Analytics, Marketing Ops, Field / Events team, PMM, and Sales to connect paid social performance & programs to downstream pipeline and revenue outcomes.
任职要求
• 5+ years of growth or performance marketing experience, with deep hands-on expertise managing and scaling Meta as a primary acquisition channel.
• Demonstrated experience owning a paid social channel end to end, including strategy, budgets, forecasting, campaign architecture, optimization, and performance reporting.
• Relentlessly analytical: Deep understanding of unit economics (CAC, LTV, payback periods), attribution modeling, and how to connect platform metrics directly to down-funnel business impact.
• Experience running full-funnel paid social programs, from awareness/video and demand generation through conversion and pipeline.
• Strong expertise in audience strategy and platform automation, including first-party audiences, lookalikes, broad targeting, retargeting, and automated campaign products.
• Strong understanding of conversion signals and measurement, including Meta CAPI, server-side tracking, attribution, conversion-event strategy, and CRM/offline conversion data.
• Demonstrated experience building structured experimentation roadmaps across creative, audiences, bidding, optimization events, and new platform capabilities.
• Strong creative judgment and experience writing briefs and translating performance data into actionable creative recommendations.
• Excellent communicator who can operate autonomously and influence cross-functional partners across Brand, PMM, Design, Analytics, Engineering, Marketing Ops, and Sales.
Bonus Points
• Experience in fin-tech marketing or marketing to finance professionals.
• Familiarity with product-led growth or hybrid demand models.
福利待遇
Brex is the intelligent finance platform that enables companies to spend smarter and move faster in more than 200 markets. By combining global corporate cards and banking with intuitive spend management, bill pay, and travel software, Brex enables founders and finance teams to accelerate operations, gain real-time visibility, and control spend effortlessly. Brex’s AI-native automation and world-class service eliminate manual expense and accounting tasks for customers so they can focus on what matters most. Tens of thousands of the world's best companies run on Brex, including DoorDash, Coinbase, Robinhood, Zoom, Plaid, Reddit, and SeatGeek.
Working at Brex allows you to push your limits, challenge the status quo, and collaborate with some of the brightest minds in the industry. We’re committed to building a diverse team and inclusive culture and believe your potential should only be limited by how big you can dream. We make this a reality by empowering you with the tools, resources, and support you need to grow your career.
Marketing at Brex
The Marketing team tells the Brex story — turning product innovation into customer obsession. We develop messaging, shape the brand, and bring our platform to life through thoughtful, compelling content. Our team spans Revenue Marketing, Product Marketing, and Brand Marketing, and works cross-functionally with Product, Sales, Business Development, and Design to drive growth and build trust.
The expected salary range for this role is $131,080 - $163,850. However, the starting base pay will depend on a number of factors including the candidate’s location, skills, experience, market demands, and internal pay parity. Depending on the position offered, equity and other forms of compensation may be provided as part of a total compensation package.
Brex LLC is a wholly owned subsidiary of Capital One, N.A. Please be aware, job-seekers may be at risk of targeting by malicious actors looking for personal data. Brex recruiters will only reach out via LinkedIn or email with a brex.com domain. Any outreach claiming to be from Brex via other sources should be ignored.