高级社区增长经理
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Senior Community Growth ManagerAirbnb · 巴西
职位信息来自雇主公开的招聘页面。申请前请务必在雇主官网核实详情。
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发现指数 42/100,仅依据与该职位一起存储的证据计算。
- 新的雇主官方职位
分数构成
- 时效性 (随职位发布时间变化)+18
- 雇主官方来源+15
- 稀有职位+1
- 公司来源健康度+8
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职位描述
机器翻译Airbnb 诞生于 2007 年,当时两位房东在旧金山的家中接待了三位房客,此后已发展到超过 500 万名房东,在全球几乎每个国家接待了超过 20 亿人次房客入住。每天,房东们提供独特的房源和体验,让房客能够以更真实的方式与社区建立联系。
你将加入的社区:
首席商务官组织在推动公司全球增长和扩张方面发挥着关键作用。我们的团队成员致力于将 Airbnb 的新业务和现有业务商业化,帮助 Airbnb 超越其作为住宿场所的核心业务实现扩张。这包括招募和发展 Airbnb 全球高质量房源、体验和服务的供给,以及执行 Airbnb 的全球市场战略。凭借对业务战略、高质量供给和国际扩张的关注,该团队正引领 Airbnb 持续增长,并促进数百万更多的房东与房客建立联系。
你将带来的改变:
Airbnb 巴西团队正在寻找一位高级社区增长经理,负责在巴西启动和管理房东增长项目。这些项目包括 Co-Host Network、Superhost Ambassadors 以及其他处于孵化阶段的项目。在这个职位上,你将成为我们业务组织内 Community Powered Growth 团队的一员。该团队的目标是推动 Airbnb 房东群体的增长,并利用新产品来为现有房东创造更多机会。该职位包含混合式项目运营和规模化关系管理职责。该职位承担收入和业务绩效目标。
你将负责设计操作手册,同时调整中央框架以捕捉本地市场动态,从而塑造我们社区项目的未来迭代。你将与我们的中央商业团队、社区团队、销售运营和其他跨职能合作伙伴合作,试点新项目、战术和/或举措,并将其扩展为更广泛的跨职能项目。
你将分析项目绩效和洞察,以制定战略计划,确保我们的房东、共同房东和 Airbnb 业务的需求得到支持。你在这个职位上的成功将基于反映你对业务影响的多种指标。这包括巴西房东业务的增长水平、留存率和成功程度。
理想的候选人是一位战略型运营者,具备分析能力、强大的内容开发技能,并擅长长期业务规划,同时保持灵活并适应短期优先事项。这包括在我们的房东社区内建立和管理关系。
典型的一天:
项目启动:
• 支持新共同房东、Ambassadors 和这些项目中的其他房东的招募和入职教育
• 分析区域和地区业务趋势及结果,以识别并扩展增长机会
• 设计、试点和测试支持房东规模化增长的新杠杆
• 开发并维护社区论坛,以扩大项目、产品支持和社区支持的影响范围和反馈循环
• 执行工作坊、活动、网络研讨会、合作伙伴关系和其他渠道,以构建整合战略
• 调整中央项目以支持区域目标
社区管理:
• 设计并运营有效的电子邮件和规模化沟通活动,以支持生命周期参与和教育
• 作为 Community Powered Growth 项目中房东的主要联系人。在他们建立物业管理业务时提供建议和支持
• 建立情绪和反馈渠道,以衡量并打包洞察,供产品和中央项目使用
• 识别并试点提高房东整体成功度的机会
业务战略:
• 你将负责收入和房东增长目标
• 你将开发新项目和举措
• 你将实施计划并评估整体效果,为业务举措提供依据
• 你将通过激励、影响力以及我们归属感的核心价值观来领导
成果与影响:
• 你将为 Airbnb 的一项战略成果做出有意义的贡献,以释放下一代房东
• 你将开创 Airbnb 的新增长模式和结构。这包括制定项目计划、与全球跨职能团队协作、与多个利益相关方合作,并制定缓解计划以完善解决方案设计
• 你将支持试点的开发、执行和扩展,以加速不断发展的业务垂直领域
• 在部署解决方案和流程时,充当变革推动者,并有效利用变革管理方法。
• 通过有吸引力且高影响力的沟通,领导社区资源开发
• 深入了解你负责的地理市场,并成为内部和外部合作伙伴在本地趋势和市场动态方面的首选信息来源
• 支持线上和线下社区活动(网络研讨会、聚会和工作坊)
你的专业能力:
• 8 年以上科技、房地产/物业管理或旅游行业的销售、业务运营或业务发展经验
• 你具有战略思维;已证明有能力推动增长并负责增长 OKR,同时超越目标。
• 你像企业家一样思考和行动。你足智多谋且目标驱动。
• 强大的项目管理技能,并具有领导战略项目和流程的实践经验。
• 能够根据已知和未知绩效预测、建模并优化增长战术
• 你拥有跨科技和消费品行业的销售或外部关系管理经验
• 能够通过说服、谈判和建立共识来施加影响
• 能够快速评估问题、机会或业务挑战,并根据所呈现的事实、创造性的问题解决能力和过往经验做出决策。
• 出色的沟通(书面和口头)和人际交往能力,并具备强大的商业敏锐度,使你能够在各个层级赢得信任
• 对我们的社区有强烈的同理心,并对收入和增长充满热情
• 深入理解经常性收入商业模式中的价值驱动因素
• 热情且富有创造力的领导者,能够激励他人
• 能够在极少指导下蓬勃发展,积极主动,并应对不确定性和模糊性
• 精通 Excel(数据透视表、大型数据集分析和公式)、分析工具(SQL),以及容量规划、预测、用于优先级排序和决策的一般建模等方法论
• 熟悉 Google Docs、Salesforce CRM 以及其他用于推动供给获取、区域管理和留存的技术解决方案。
• 深入了解并具有使用协作项目管理工具和流程的经验(例如 Asana、Airtable 等)。
• 要求英语、葡萄牙语和西班牙语口语和书面流利。
我们对包容与归属感的承诺:
Airbnb 致力于与尽可能广泛的人才库合作。我们相信多元化的想法能够促进创新和参与,并使我们能够吸引具有创造力的领导者,并开发最好的产品、服务和解决方案。鼓励所有符合条件的个人申请。 我们将如何照顾你:
我们的职位名称可能跨越多个职业级别。实际基本工资取决于许多因素,例如:培训、可迁移技能、工作经验、业务需求和市场需求。下方显示的基本工资范围为月薪,可能会发生变化,并可能在未来修改。该职位也可能有资格获得奖金、股权、福利和员工旅行积分。
巴西月薪范围 R$22.000 — R$27.500 BRL
合理便利:我们致力于在招聘过程中为残障申请人提供合理便利。如果你需要帮助或便利,请在有人就职位联系你时告知你的招聘人员。
关于招聘诈骗的说明:诈骗者有时会冒充 Airbnb 招聘人员,从候选人那里骗取钱财或个人信息。对于 Airbnb 的招聘流程,有几件事始终属实:我们的空缺职位发布在 Airbnb 招聘页面 careers.airbnb.com 上,我们的招聘人员只会通过 @ airbnb.com 或 @ ext.airbnb.com 电子邮件地址联系。我们的招聘人员在面试期间绝不会索要你的社会安全号码、银行账户详细信息、护照或支付应用信息。我们也绝不会在面试过程中要求你支付费用、汇款、存入或兑现支票,或购买工作相关设备(例如公司笔记本电脑)。我们鼓励候选人对此类招聘诈骗保持警惕,如果你认为某个人并非真正隶属于 Airbnb,请不要分享敏感信息。
以上内容由机器翻译自动生成,可能存在错误;投递前请以雇主原文为准。
查看雇主原文
职位描述
Airbnb was born in 2007 when two hosts welcomed three guests to their San Francisco home, and has since grown to over 5 million hosts who have welcomed over 2 billion guest arrivals in almost every country across the globe. Every day, hosts offer unique stays and experiences that make it possible for guests to connect with communities in a more authentic way.
The Community You Will Join:
The Chief Business Officer organization plays a pivotal role in driving the company’s growth and expansion efforts worldwide. Our teammates work on commercializing Airbnb’s new and existing businesses, helping Airbnb expand beyond its core offering as a place to stay. This includes recruiting and developing Airbnb’s global supply of high-quality stays, Experiences, and services, and executing Airbnb’s global in market strategy. With this focus on business strategy, quality supply and international expansion, the team is leading the way for Airbnb’s continued growth and facilitation of millions more host and guest connections.
The difference you will make:
The Airbnb Brazil team is looking for a Senior Community Growth Manager to launch and manage host growth programs in Brazil. These programs include the Co-Host Network, Superhost Ambassadors, and other programs in incubation. In this role, you will be part of the Community Powered Growth team within our Business organization. This team’s objective is to drive growth of Airbnb’s host population and leverage new product offerings to create additional opportunities for existing hosts. This role comes with hybrid program operations and scaled relationship management responsibilities. This role carries revenue and business performance goals.
You will be responsible for designing playbooks, while adapting central frameworks to capture local market dynamics that will shape future iterations of our community programs. You will partner with our central commercial teams, community teams, sales operations and other cross functional partners to pilot new projects, tactics and/or initiatives that can be scaled into broader cross-functional programs.
You will analyze program performance and insights to craft strategic plans to ensure the needs of our hosts, co-hosts, and the Airbnb business are supported. Your success in this role will be based on a variety of metrics that reflect your impact to the business. This includes the level of growth, retention, and success of the hosting business in Brazil.
The ideal candidate is a strategic operator, analytical, strong content development skills, and adept at business planning for the long term while remaining nimble and adaptive to short term priorities. This includes relationship building and management within our host community.
A typical day:
Program Launches:
• Supporting recruitment and onboarding education for new co-hosts, Ambassadors, and other hosts in these programs
• Analyzing regional and territory business trends and outcomes to identify and scale growth opportunities
• Designing, piloting, and testing new levers that support host growth at scale
• Developing and maintaining a community forum to increase reach and feedback loops for program, product support and community support
• Execution of workshops, events, webinars, partnerships and other channels to build an integrated strategy
• Adapting central programs to support regional objectives
Community Management:
• Design and operationalize effective email and scaled communication campaigns to support lifecycle engagement and education
• Serve as the primary point of contact for hosts in the Community Powered Growth programs. Advising and supporting them as they build their property management businesses
• Building sentiment and feedback channels to size and package insights for product and central programs
• Identify and pilot opportunities to increase overall host success
Business Strategy:
• You will be responsible for revenue and host growth goals
• You will develop new programs and initiatives
• You will implement plans and evaluate overall efficacy to inform business initiatives
• You will lead through inspiration, influence, and our core value of belonging
Outcomes and Impact:
• You will contribute meaningfully to a strategic outcome for Airbnb to unlock the next generation of hosts
• You will pioneer a new growth model and structure for Airbnb. This includes developing project plans, collaborating with cross-functional teams around the world, partnering with multiple stakeholders, and crafting mitigation plans to solution design
• You will support the development, execution and scale of pilots to accelerate evolving business verticals
• Act as a change agent and effectively utilize change management methodologies when deploying solutions and processes.
• Lead resource development for the community with engaging and high impact communications
• Develop deep knowledge of your assigned geographic markets and become the go-to source relating to local, trends and market dynamics for internal and external partners
• Support online and offline community events (webinars, meetups, and workshops)
Your expertise:
• 8+ years experience in Sales, Business Operations, or Business Development in Tech, Real Estate/Property Management, or Travel
• You are strategic in your thinking; proven ability to drive growth and to own growth OKRs while exceeding goals.
• You think and act like an entrepreneur. You are resourceful and goal driven.
• Strong project management skills and demonstrated experience leading strategic programs and processes.
• Can forecast, model, and optimize growth tactics based on known and unknown performance
• You have sales or external relationship management experience across tech and consumer goods
• Ability to influence through persuasion, negotiation, and consensus building
• Ability to assess a problem, opportunity or business challenges quickly and make decisions based on the facts presented, creative problem solving, and previous experience.
• Excellent communication (written & verbal) and interpersonal skills with strong business acumen that will enable you to earn trust at all levels
• Strong empathy for our community AND passion for revenue and growth
• Deep understanding of value drivers in recurring revenue business models
• Enthusiastic and creative leader with the ability to inspire others
• Ability to flourish with minimal guidance, be proactive, and handle uncertainty and ambiguity
• Expert with Excel (pivot tables, large data set analyses, and formulas), analytical tools (SQL), and methodologies like capacity planning, forecasting, general modeling for prioritization and decision making
• Comfortable with Google Docs, Salesforce CRM, and other technology solutions for driving supply acquisition, territory management and retention.
• Deep knowledge and experience using collaborative project management tools and processes (e.g. Asana, Airtable, and etc.).
• Fluency in English, Portuguese, and Spanish, spoken and written is required.
Our Commitment To Inclusion & Belonging:
Airbnb is committed to working with the broadest talent pool possible. We believe diverse ideas foster innovation and engagement, and allow us to attract creatively-led people, and to develop the best products, services and solutions. All qualified individuals are encouraged to apply. How We'll Take Care of You:
Our job titles may span more than one career level. The actual base pay is dependent upon many factors, such as: training, transferable skills, work experience, business needs and market demands. The base pay range shown below is monthly, is subject to change and may be modified in the future. This role may also be eligible for bonus, equity, benefits, and Employee Travel Credits.
Brazil Monthly Pay Range R$22.000 — R$27.500 BRL
Reasonable Accommodations: We are committed to providing reasonable accommodations throughout the recruitment process for applicants with disabilities. If you need assistance, or an accommodation, please let your recruiter know once you are contacted about a role.
A Note on Recruiting Scams: Scammers sometimes pose as Airbnb recruiters to get money or personal information from candidates. A few things that will always be true for Airbnb’s hiring process: our open roles are posted on Airbnb’s Career’s Page at careers.airbnb.com, and our recruiters correspond only from @ airbnb.com or @ ext.airbnb.com email addresses. Our recruiters will never ask for your Social Security number, bank account details, passport, or payment app information while you are interviewing. We’ll also never ask you to pay a fee, send money, deposit or cash a check, or purchase work-related equipment (such as a company laptop) during the interview process. We encourage candidates to remain vigilant of these recruiting scams and not share sensitive information if you do not believe an individual is actually affiliated with Airbnb.