Product Marketing Manager

About us Sierra is the leading platform for customer-facing AI agents, working with many of the world's biggest brands — including The GAP, Rocket Mortgage, SoFi, Sutter Health, and SoftBank — to transform how they serve customers and grow their businesses. We are primarily an in-person company based in San Francisco, with growing offices across North America, Europe, and Asia. We are guided by a set of values that are at the core of our actions and define our culture: Trust, Customer Obsession, Craftsmanship, Intensity, and a commitment to balancing Family along the way. These values are the foundation of our work, and we are committed to upholding them in everything we do. Our co-founders are Bret Taylor and Clay Bavor . Bret currently serves as Board Chair of OpenAI. Previously, he was co-CEO of Salesforce (which had acquired the company he founded, Quip) and CTO of Facebook. Bret was also one of Google's earliest product managers and co-creator of Google Maps. Before founding Sierra, Clay spent 18 years at Google, where he most recently led Google Labs. Earlier, he started and led Google’s AR/VR effort, Project Starline, and Google Lens. Before that, Clay led the product and design teams for Google Workspace. About the Role Sierra is going deep on industry-first go-to-market, and we're expanding our Solutions Product Marketing team to help drive it. This role sits alongside our core product marketing team but has a distinct focus: taking what we build and making it land with specific industries and personas. You'll own translating product capability into industry-relevant messaging, sales enablement, content, events, and demos — and you'll help build the operational backbone that lets this team scale across verticals. You'll be a direct partner in building this out, and in making it clear that no playbook exists yet — not just executing an existing one.

What You'll Do • Industry & persona messaging. Translate product capabilities into messaging and positioning tailored to specific industries and buyer personas. Such as web copy, event sessions, sales narratives, and campaign messaging that speaks the language of the vertical and/or buyer.

• Sales enablement & content. Build and maintain the enablement playbooks and assets our GTM teams need to sell into industry — slide decks, one-pagers, landing pages, industry playbooks, and more.

• Launches products to industries. When a new product ships, own how it gets packaged and adapted for the industries and personas we serve, including the story, any assets, and sales enablement — all alongside and in partnership with our core PMM team.

• Operational backbone. You'll help stand up processes, templates, and systems that let us work consistently across multiple industries and personas without duplicating effort each time.

• Range across altitudes. You're able to flex across channels and activations as needed, while also going deep in one area —

Responsibilities

Sierra is going deep on industry-first go-to-market, and we're expanding our Solutions Product Marketing team to help drive it. This role sits alongside our core product marketing team but has a distinct focus: taking what we build and making it land with specific industries and personas. You'll own translating product capability into industry-relevant messaging, sales enablement, content, events, and demos — and you'll help build the operational backbone that lets this team scale across verticals. You'll be a direct partner in building this out, and in making it clear that no playbook exists yet — not just executing an existing one.

• Industry & persona messaging. Translate product capabilities into messaging and positioning tailored to specific industries and buyer personas. Such as web copy, event sessions, sales narratives, and campaign messaging that speaks the language of the vertical and/or buyer.

• Sales enablement & content. Build and maintain the enablement playbooks and assets our GTM teams need to sell into industry — slide decks, one-pagers, landing pages, industry playbooks, and more.

• Launches products to industries. When a new product ships, own how it gets packaged and adapted for the industries and personas we serve, including the story, any assets, and sales enablement — all alongside and in partnership with our core PMM team.

• Operational backbone. You'll help stand up processes, templates, and systems that let us work consistently across multiple industries and personas without duplicating effort each time.

• Range across altitudes. You're able to flex across channels and activations as needed, while also going deep in one area — whether that's a specific industry vertical or persona, or our industry demo strategy, for example. You're comfortable operating at both the generalist and specialist altitudes.

What You'll Bring • 5+ years of B2B product marketing experience. Exposure to vertical or persona-based marketing is a bonus, but not necessary.

• Strong operational instincts — you naturally think in process, systems, and repeatable frameworks, and you're comfortable building structure where none exists yet.

• Expertise in developing positioning and messaging, and translating it into sales-facing and customer-facing assets across different audiences and industries.

• You’re comfortable using tools like ChatGPT and Claude to work smarter and help automate where it makes sense to.

• Experience contributing to product launches, including translating core launch messaging into content for specific industries or personas, building out assets and whatever else is needed in support of the GTM motion.

• Experience in building presentations using Google Slides.

• Comfort operating in an early-stage, still-being-defined team, and enthusiasm for helping shape how the team works.

Sample Projects • Take a newly launched product and build the industry go-to-market package for a specific vertical: messaging, sales assets, enablement, and demo.

• Build an enablement plan and content for sales across industries.

Our values • Trust: We build trust with our customers with our accountability, empathy, quality, and responsiveness. We build trust in AI by making it more accessible, safe, and useful. We build trust with each other by showing up for each other professionally and personally, creating an environment that enables all of us to do our best work.

• Customer Obsession: We deeply understand our customers’ business goals and relentlessly focus on driving outcomes, not just technical milestones. Everyone at the company knows and spends time with our customers. When our customer is having an issue, we drop everything and fix it.

• Craftsmanship: We get the details right, from the words on the page to the system architecture. We have good taste. When we notice something isn’t right, we take the time to fix it. We are proud of the products we produce. We continuously self-reflect to continuously self-improve.

• Intensity: We know we don’t have the luxury of patience. We play to win. We care about our product being the best, and when it isn’t, we fix it. When we fail, we talk about it openly and without blame so we succeed the next time.

• Family: We know that balance and intensity are compatible, and we model it in our actions and processes. We are the best technology company for parents. We support and respect each other and celebrate each other’s personal and professional achievements.

Benefits

We want our benefits to reflect our values and offer the following to full-time employees: • Flexible (unlimited) paid time off

• Medical, dental, and vision benefits for you and your family

• Life insurance and disability benefits

• Retirement plan dependent on country of employment

• Parental leave

• Fertility and family building benefits through Carrot

• Lunch, as well as delicious snacks and coffee to keep you energized

• Discretionary benefit stipend giving people the ability to spend where it matters most

• Free alphorn lessons

These benefits are further detailed in Sierra's policies, may vary by region, and are subject to change at any time, consistent with the terms of any applicable compensation or benefits plans. Eligible full-time employees can participate in Sierra's equity plans subject to the terms of the applicable plans and policies. Be you, with us We're working to bring the transformative power of AI to every organization in the world. To do so, it is important to us that the diversity of our employees represents the diversity of our customers. We believe that our work and culture are better when we encourage, support, and respect different skills and experiences represented within our team. We encourage you to apply even if your experience doesn't precisely match the job description. We strive to evaluate all applicants consistently without regard to race, color, religion, gender, national origin, age, disability, veteran status, pregnancy, gender expression or identity, sexual orientation, citizenship, or any other legally protected class.