产品营销经理，Prime 与市场
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Product Marketing Manager, Prime & MarketsCoinbase · Remote - USA · From 401
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职位描述
机器翻译准备好从事你职业生涯中最具影响力的工作了吗？在 Coinbase，我们对增加经济自由的使命毫不妥协。标准很高，环境紧张，而我们喜欢这样。这里不适合安于现状的人，而是一个让你突破自我认知极限的地方。如果你准备好与那些拒绝满足于“足够好”的人一起构建金融的未来，这里就是你的归属。Coinbase 是一家远程优先、但并非仅限远程的公司。预计每季度会聚在一起进行名为“surges”的高强度线下工作会议。了解更多关于在 Coinbase 工作的信息。
你将加入机构业务集团内的产品营销团队，负责 Coinbase 最复杂的机构产品如何在全球客户面前呈现。你将成为现货、衍生品、跨保证金、流动性和执行工作流背后的 PMM，这些产品被数百家对冲基金、资产管理公司和做市商使用。你将与产品、市场、销售、法务和传播团队紧密合作，将高度技术化的能力转化为清晰的定位、精准的赋能和可推动可衡量客户采用的 GTM 策略。
岗位职责
• 负责 Prime 和 Markets 在现货、期货、期权、跨保证金、执行和流动性接入方面的定位与信息传递，并与销售、产品、法务和客户一起压力测试叙事，以确保在机构规模上的可信度。
• 领导 Prime 和 Markets 重大发布的 GTM 执行，包括产品就绪、销售赋能、客户沟通、节奏安排和活动。
• 构建高信号赋能材料——话术、FAQ、竞争卡、演示和可直接面向客户的叙事——以降低一线团队的复杂度，并反映真实的异议、交易和购买行为。
• 与销售、STP 和 Coverage 团队合作，将复杂的技术能力转化为机构级清晰度，并提供有市场依据的洞察，为产品路线图讨论提供信息。
• 在监管约束各异的地区，推动明确哪些已上线、哪些即将推出，以及客户应采取什么行动。
所需技能和经验：
• 5 年以上产品营销、产品策略或机构 GTM 经验，并直接接触过机构交易、衍生品（期货、期权、保证金、执行模型）或市场基础设施。
• 有构建 GTM 策略并为技术复杂产品定位的成功经验，能够将流动性、资本效率和市场结构等系统简化为清晰、有吸引力的叙事，面向成熟的交易公司。
• 有与产品、销售、法务和传播团队跨职能合作，交付发布和赋能并推动可衡量客户采用的成功经验。
• 熟悉机构市场的语言——能够自如地与对冲基金和做市商讨论风险、保证金、执行工作流和资本效率。
• 负责任地使用生成式 AI，保持人工监督，以交付可用于业务的成果，并推动工作流效率、成本和质量的可衡量改进。
职位编号：P75800
#LI-Remote 薪酬透明度通知：基本薪资因地点而异（见下方范围）。总薪酬还可能包括股权和奖金资格，以及福利（医疗、牙科、视力、401(k)）。
年度基本薪资范围（不包括股权和奖金）： $140,080 — $164,800 USD
• 申请限制：候选人在 6 个月内最多可提交 3 份申请。
• 平等机会雇主：Coinbase 是平等机会雇主。所有合格申请人都会获得录用考虑，不因种族、肤色、宗教、性别、性取向、性别认同、国籍、残疾、受保护退伍军人身份或遗传信息而受到歧视。有犯罪历史的申请人将根据适用的联邦、州和地方法律予以考虑。
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以上内容由机器翻译自动生成，可能存在错误；投递前请以雇主原文为准。
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职位描述
Ready to do the most impactful work of your career? At Coinbase , we are uncompromising on our mission to increase economic freedom. The bar is high, the environment is intense, and we like it that way. This isn't a place for complacency, it’s a place to be pushed past your perceived limits. If you're ready to build the future of finance alongside people who refuse to settle for "good enough," you belong here. Coinbase is a remote-first, but not remote-only company. Expect to get together quarterly for intense in-person working sessions called “surges.” learn more about working at Coinbase .
You'll join the Product Marketing team within the Institutional group and own how Coinbase's most complex institutional products show up to clients globally. You'll be the PMM behind spot, derivatives, cross-margin, liquidity, and execution workflows used by hundreds of hedge funds, asset managers, and market makers. Partnering closely with Product, Markets, Sales, Legal, and Comms, you'll translate deeply technical capabilities into clear positioning, sharp enablement, and GTM strategies that drive measurable client adoption.
岗位职责
• Own positioning and messaging for Prime and Markets across spot, futures, options, cross-margin, execution, and liquidity access, pressure-testing narratives with Sales, Product, Legal, and clients to ensure credibility at institutional scale.
• Lead GTM execution for major Prime and Markets launches, including product readiness, sales enablement, client communications, sequencing, and events.
• Build high-signal enablement materials - talk tracks, FAQs, battlecards, demos, and client-ready narratives - that reduce complexity for the field and reflect real objections, deals, and buying behavior.
• Partner with Sales, STPs, and Coverage to translate complex technical capabilities into institutional-grade clarity, and contribute market-backed insight that informs product roadmap conversations.
• Drive clarity around what's live, what's next, and what action clients should take across regions with varying regulatory constraints.
Required Skills and Experience:
• 5+ years in product marketing, product strategy, or institutional GTM, with direct experience in institutional trading, derivatives (futures, options, margining, execution models), or market infrastructure.
• Proven track record building GTM strategies and positioning for technically complex products, with the ability to simplify systems like liquidity, capital efficiency, and market structure into clear, compelling narratives for sophisticated trading firms.
• Demonstrated success partnering cross-functionally with Product, Sales, Legal, and Comms to deliver launches and enablement that drive measurable client adoption.
• Fluency in the language of institutional markets - comfortable discussing risk, margining, execution workflows, and capital efficiency with hedge funds and market makers.
• Utilizes generative AI responsibly, maintaining human oversight to deliver business-ready outputs and drive measurable improvements in workflow efficiency, cost, and quality.
Job #: P75800
#LI-Remote Pay Transparency Notice: Base salary varies by location (see range below). Total compensation may also include equity and bonus eligibility, and benefits (medical, dental, vision, 401(k)).
Annual base salary range (excluding equity and bonus): $140,080 — $164,800 USD
• Application Limit: Candidates may submit a maximum of 3 applications within a 6-month period.
• Equal Opportunity Employer: Coinbase is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or genetic information. Applicants with criminal histories will be considered consistent with applicable federal, state, and local laws.
• US Applicants: View Employee Rights , Know Your Rights , and E-Verify Notice of Participation.
• Accommodations: If you are an individual with a disability who needs a reasonable accommodation, email us your request and contact info at accommodations[at]coinbase.com. Need screen reading technology? Click here to download a free compatible screen reader and view the tutorial .
• Data Privacy & Arbitration: By submitting your application, you agree to our Candidate Privacy Notice . US applicants: By submitting your application, you agree to Arbitration of Disputes .