产品营销经理，预测市场
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Product Marketing Manager, Prediction MarketsCoinbase · Remote - USA · From 401
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- 雇主官方来源+15
- 已披露薪资+15
- 远程职位+8
- 稀有职位+1
- 公司来源健康度+8
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职位描述
机器翻译准备好在你的职业生涯中做出最有影响力的工作了吗？在 Coinbase，我们对增加经济自由的使命毫不妥协。标准很高，环境很紧张，而我们喜欢这样。这里不适合自满的人，而是一个让你被推过自认为极限的地方。如果你准备好与那些拒绝满足于“足够好”的人一起构建金融的未来，这里就是你的归属。Coinbase 是一家远程优先、但并非仅限远程的公司。预计每季度会聚在一起进行名为“surges”的高强度线下工作会议。了解更多关于在 Coinbase 工作的信息。
预测市场是交易领域增长最快的领域之一，为交易者提供了一种将自己的信念押注在体育、政治和文化上的方式。它们可以成为强大的真相信号，因为交易者有财务动机去判断正确，而且没有第三方设定带有内置优势的赔率。作为消费者与商业团队的产品营销经理，你将支持预测市场团队，提升 Coinbase 预测市场产品的认知度和采用率。
岗位职责
• 通过深入预测市场生态系统，了解哪些用户群体在交易体育、政治/经济、文化等领域的哪些类型的预测市场，从而掌握客户的声音。
• 针对持续新闻和大型事件（例如体育赛事、选举）制定增长策略和战术，使用社交、电子邮件/推送、影响者、付费广告、活动和激励等渠道进行构思、完善和执行计划。
• 主导产品和功能发布（如串关）的上市策略，从规划到执行。
• 衡量并报告产品营销举措的表现，为持续策略提供依据。
• 对预测市场的未来以及 Coinbase 如何利用它们更好地预测结果并让这些预测获得关注进行宏观思考。
所需技能和经验：
• 5 年以上交易/加密或金融科技领域的营销经验。
• 已证明在产品上构思和实施增长策略并与产品团队密切合作的过往业绩。
• 已证明创建客户细分和洞察的过往业绩。
• 高级定量和演绎技能，能够区分信号与噪声并做出数据引导的决策。
• 已证明能够跨多个团队有效协作以推动上市执行。
• 负责任地使用生成式 AI，保持人工监督以交付可用于业务的产出，并推动工作流效率、成本和质量的可衡量改进。
• 优先考虑具有预测市场、体育或游戏经验者。
P77089
#LI-Remote 薪酬透明度通知：基本薪资因地点而异（见下方范围）。总薪酬还可能包括股权和奖金资格，以及福利（医疗、牙科、视力、401(k)）。
年度基本薪资范围（不包括股权和奖金）： $140,080 — $164,800 USD
• 申请限制：候选人可在 6 个月内最多提交 3 份申请。
• 平等机会雇主：Coinbase 是平等机会雇主。所有合格申请人将获得就业考虑，不因种族、肤色、宗教、性别、性取向、性别认同、国籍、残疾、受保护退伍军人身份或遗传信息而受到歧视。有犯罪历史的申请人将根据适用的联邦、州和地方法律予以考虑。
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以上内容由机器翻译自动生成，可能存在错误；投递前请以雇主原文为准。
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职位描述
Ready to do the most impactful work of your career? At Coinbase , we are uncompromising on our mission to increase economic freedom. The bar is high, the environment is intense, and we like it that way. This isn't a place for complacency, it’s a place to be pushed past your perceived limits. If you're ready to build the future of finance alongside people who refuse to settle for "good enough," you belong here. Coinbase is a remote-first, but not remote-only company. Expect to get together quarterly for intense in-person working sessions called “surges.” learn more about working at Coinbase .
Prediction markets are one of the fastest-growing areas in trading, offering traders a way to put money behind their beliefs in sports, politics, and culture. They can be powerful truth signals since traders have financial motivation to be right and there is no third party setting the odds with a built-in edge. As a Product Marketing Manager on the Consumer & Business team, you'll support the Prediction Markets team in growing awareness and adoption of Coinbase's prediction markets product.
岗位职责
• Own the voice of the customer by immersing yourself in the prediction markets ecosystem and understanding which segments of users are trading which types of prediction markets across sports, politics/economics, culture, and more.
• Develop growth strategies and tactics for ongoing news and big events (e.g., sports tournaments, elections), ideating, refining, and executing plans using channels like social, email/push, influencers, paid ads, events, and incentives.
• Lead go-to-market strategy for product and feature launches such as parlays, from planning through execution.
• Measure and report on the performance of product marketing initiatives to inform ongoing strategy.
• Think big about the future of prediction markets and how Coinbase can use them to better predict outcomes and bring awareness to those predictions.
Required Skills and Experience:
• 5+ years of marketing experience within the trading/crypto or FinTech space.
• Demonstrated track record of ideating and implementing growth strategies on products, and working closely with product teams.
• Demonstrated track record of creating customer segmentation and insights.
• Advanced quantitative and deductive skills, with the ability to distinguish between signal and noise and make data-guided decisions.
• Demonstrated ability to collaborate effectively across multiple teams to drive go-to-market execution.
• Utilizes generative AI responsibly, maintaining human oversight to deliver business-ready outputs and drive measurable improvements in workflow efficiency, cost, and quality.
• Preference for experience in prediction markets, sports, or gaming.
P77089
#LI-Remote Pay Transparency Notice: Base salary varies by location (see range below). Total compensation may also include equity and bonus eligibility, and benefits (medical, dental, vision, 401(k)).
Annual base salary range (excluding equity and bonus): $140,080 — $164,800 USD
• Application Limit: Candidates may submit a maximum of 3 applications within a 6-month period.
• Equal Opportunity Employer: Coinbase is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or genetic information. Applicants with criminal histories will be considered consistent with applicable federal, state, and local laws.
• US Applicants: View Employee Rights , Know Your Rights , and E-Verify Notice of Participation.
• Accommodations: If you are an individual with a disability who needs a reasonable accommodation, email us your request and contact info at accommodations[at]coinbase.com. Need screen reading technology? Click here to download a free compatible screen reader and view the tutorial .
• Data Privacy & Arbitration: By submitting your application, you agree to our Candidate Privacy Notice . US applicants: By submitting your application, you agree to Arbitration of Disputes .