产品营销负责人
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Product Marketing LeadBrex · San Francisco, California, 美国 · $231k – $257k
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职位描述
机器翻译为什么加入我们
Brex 是智能金融平台，帮助企业在 200 多个市场中更明智地支出、更快速地行动。通过将全球企业卡和银行服务与直观的支出管理、账单支付和差旅软件相结合，Brex 帮助创始人和财务团队加速运营、获得实时可见性并轻松控制支出。Brex 的 AI 原生自动化和世界级服务为客户消除了手动费用和会计任务，让他们能够专注于最重要的事情。数以万计的世界顶级公司在使用 Brex，包括 DoorDash、Coinbase、Robinhood、Zoom、Plaid、Reddit 和 SeatGeek。
在 Brex 工作让你能够突破极限、挑战现状，并与业内最聪明的人才合作。我们致力于打造多元化的团队和包容的文化，并相信你的潜力只应受限于你的梦想有多大。我们通过为你提供职业成长所需的工具、资源和支持，让这一切成为现实。
Brex 的市场营销团队
市场营销团队讲述 Brex 的故事，确定信息传递和定位，并将我们的产品和功能转化为切实的客户收益。我们的营销人员负责获取和增长客户，并对业务和客户都有深刻理解。我们是一个高度跨职能的团队，与产品、销售和设计团队合作最为紧密，向潜在客户和客户展示我们如何帮助他们充分发挥潜力。你将做什么
你将做什么
作为 Brex 的产品营销负责人，你将推动 Brex 产品和客户的端到端故事讲述。你将主导产品发布和上市策略——定义叙事、塑造定位、创建跨渠道活动，并协调客户旅程以转化销售管道并提升采用率。
你是一位既制定策略又亲手打造作品的创造者：落地页、创意活动、视频、路演演示文稿。你真心热爱故事讲述，并痴迷于了解客户的关注点。在产品往往看起来相同的市场中，叙事之战靠更犀利的定位、更大胆的创意和更深入的受众连接来赢得。你就是那个构思并打造获胜作品的人。
岗位职责
作为 Brex 的产品营销负责人，你将推动 Brex 产品和客户的端到端故事讲述。你将主导产品发布和上市策略——定义叙事、塑造定位、创建跨渠道活动，并协调客户旅程以转化销售管道并提升采用率。
你是一位既制定策略又亲手打造作品的创造者：落地页、创意活动、视频、路演演示文稿。你真心热爱故事讲述，并痴迷于了解客户的关注点。在产品往往看起来相同的市场中，叙事之战靠更犀利的定位、更大胆的创意和更深入的受众连接来赢得。你就是那个构思并打造获胜作品的人。
你将工作在哪里
该职位将设在我们的 San Francisco, CA 或 New York, NY 办公室。我们采用混合办公环境，将在办公室工作的活力和联系与居家办公的福利和灵活性相结合。我们目前要求每周到办公室三天——周一、周三和周四。作为福利，我们每年还有最多四周的完全远程工作！
• 为 Brex 产品和客户细分构建叙事、产品定位和 GTM 策略
• 通过调研、旁听销售电话和直接对话深入了解你的客户，为策略和创意提供依据
• 制定全漏斗营销活动、产品发布和销售打法，以优化旅程的每个阶段，从获客到采用再到留存
• 构思并创建销售和营销资产（路演演示文稿、网页、案例研究、视频等），展示为什么 Brex 是最佳解决方案
• 与销售赋能团队合作，创建培训和资源，帮助销售代表赢得交易
• 与品牌、设计和活动团队合作，创建引人入胜的内容体验，包括小组讨论和主题演讲
• 监测并报告你的举措的效果，利用数据优化策略并实现业务目标
任职要求
• 10 年以上产品营销经验（最好是在 B2B SaaS 或金融科技公司）
• 3 年以上领导团队和/或涉及高管级利益相关者的跨职能战略举措的经验
• 有将功能和产品转化为引人入胜、以客户为中心的定位、叙事和活动的可靠业绩记录
• 天生能够找到穿透噪音的独特故事，并跨形式和渠道将其生动呈现
• 出色的创意判断力，能够给出清晰、建设性的反馈以提升作品
• 以客户为中心，对你所营销的对象有深刻共情
• 精通市场细分、用户画像和客户旅程映射
• 战略思考者，能够战术性执行并跨职能工作——本质上是创造者
• 熟练使用 AI 工具提升生产力和内容创作
福利待遇
Brex 是智能金融平台，帮助企业在 200 多个市场中更明智地支出、更快速地行动。通过将全球企业卡和银行服务与直观的支出管理、账单支付和差旅软件相结合，Brex 帮助创始人和财务团队加速运营、获得实时可见性并轻松控制支出。Brex 的 AI 原生自动化和世界级服务为客户消除了手动费用和会计任务，让他们能够专注于最重要的事情。数以万计的世界顶级公司在使用 Brex，包括 DoorDash、Coinbase、Robinhood、Zoom、Plaid、Reddit 和 SeatGeek。
在 Brex 工作让你能够突破极限、挑战现状，并与业内最聪明的人才合作。我们致力于打造多元化的团队和包容的文化，并相信你的潜力只应受限于你的梦想有多大。我们通过为你提供职业成长所需的工具、资源和支持，让这一切成为现实。
Brex 的市场营销团队
市场营销团队讲述 Brex 的故事，确定信息传递和定位，并将我们的产品和功能转化为切实的客户收益。我们的营销人员负责获取和增长客户，并对业务和客户都有深刻理解。我们是一个高度跨职能的团队，与产品、销售和设计团队合作最为紧密，向潜在客户和客户展示我们如何帮助他们充分发挥潜力。你将做什么
该职位在 SF 或 NYC 的预期薪资范围为 $231,365 - $257,075。然而，起始基本工资将取决于多种因素，包括候选人的地点、技能、经验、市场需求和内部薪酬平衡。根据所提供的职位，股权和其他形式的薪酬可能作为总薪酬方案的一部分提供。 请注意，求职者可能面临恶意行为者针对个人数据的风险。Brex 招聘人员只会通过 LinkedIn 或使用 brex.com 域名的电子邮件联系。任何声称来自 Brex 但通过其他来源的联系都应被忽略。
以上内容由机器翻译自动生成，可能存在错误；投递前请以雇主原文为准。
查看雇主原文
职位描述
Why join us
Brex is the intelligent finance platform that enables companies to spend smarter and move faster in more than 200 markets. By combining global corporate cards and banking with intuitive spend management, bill pay, and travel software, Brex enables founders and finance teams to accelerate operations, gain real-time visibility, and control spend effortlessly. Brex’s AI-native automation and world-class service eliminate manual expense and accounting tasks for customers so they can focus on what matters most. Tens of thousands of the world's best companies run on Brex, including DoorDash, Coinbase, Robinhood, Zoom, Plaid, Reddit, and SeatGeek.
Working at Brex allows you to push your limits, challenge the status quo, and collaborate with some of the brightest minds in the industry. We’re committed to building a diverse team and inclusive culture and believe your potential should only be limited by how big you can dream. We make this a reality by empowering you with the tools, resources, and support you need to grow your career.
Marketing at Brex
The Marketing team tells the Brex story, determines messaging and positioning, and translates our products and features into tangible customer benefits. Our marketers are responsible for acquiring and growing customers and have a deep understanding of both the business and our customers. We’re a highly cross-functional team and partner most closely with the Product, Sales, and Design teams to show our prospects and customers how we can help them reach their full potential.What you’ll do
What You'll Do
As a Product Marketing Lead at Brex, you'll drive end-to-end storytelling for Brex products and customers. You'll lead product launches and go-to-market strategies — defining narratives, shaping positioning, creating cross-channel campaigns, and aligning the customer journey to convert pipeline and grow adoption.
You're a maker who shapes the strategy and builds the work: landing pages, creative campaigns, videos, pitch decks. You genuinely love storytelling an
岗位职责
As a Product Marketing Lead at Brex, you'll drive end-to-end storytelling for Brex products and customers. You'll lead product launches and go-to-market strategies — defining narratives, shaping positioning, creating cross-channel campaigns, and aligning the customer journey to convert pipeline and grow adoption.
You're a maker who shapes the strategy and builds the work: landing pages, creative campaigns, videos, pitch decks. You genuinely love storytelling and obsess over what makes your customers tick. In a market where products often look the same, the narrative war is won through sharper positioning, bolder creative, and deeper audience connection. You're the one who concepts and makes the work that wins it.
Where you’ll work
This role will be based in our San Francisco, CA or New York, NY office. We are a hybrid environment that combines the energy and connections of being in the office with the benefits and flexibility of working from home. We currently require three days per week in office - Monday, Wednesday and Thursday. As a perk, we also have up to four weeks per year of fully remote work!
• Build narrative, product positioning, and GTM strategy for Brex products and customer segments
• Deeply understand your customers through research, sales call listening, and direct conversations to inform strategy and creative
• Develop full-funnel marketing campaigns, product launches, and sales plays to optimize every stage of the journey, from acquisition to adoption to retention
• Concept and create sales and marketing assets (pitch decks, web pages, case studies, videos, and more) that demonstrate why Brex is the best solution
• Work with Sales Enablement to create training and resources that help reps win deals
• Partner with Brand, Design, and Events to create compelling content experiences, including panel and keynote presentations
• Monitor and report on the effectiveness of your initiatives, using data to optimize strategies and achieve business goals
任职要求
• 10+ years in product marketing (ideally at a B2B SaaS or fintech company)
• 3+ years leading teams and/or cross-functional strategic initiatives involving executive-level stakeholders
• Proven track record of translating features and products into compelling, customer-centric positioning, narratives, and campaigns
• Natural ability to find the unique story that cuts through the noise and bring it to life across formats and channels
• Strong creative judgment with the ability to give clear, constructive feedback that elevates work
• Customer-obsessed with deep empathy for the people you're marketing to
• Expertise in market segmentation, personas, and customer journey mapping
• Strategic thinker who executes tactically and works cross-functionally—a maker at heart
• Proficiency with AI tools for productivity and content creation
福利待遇
Brex is the intelligent finance platform that enables companies to spend smarter and move faster in more than 200 markets. By combining global corporate cards and banking with intuitive spend management, bill pay, and travel software, Brex enables founders and finance teams to accelerate operations, gain real-time visibility, and control spend effortlessly. Brex’s AI-native automation and world-class service eliminate manual expense and accounting tasks for customers so they can focus on what matters most. Tens of thousands of the world's best companies run on Brex, including DoorDash, Coinbase, Robinhood, Zoom, Plaid, Reddit, and SeatGeek.
Working at Brex allows you to push your limits, challenge the status quo, and collaborate with some of the brightest minds in the industry. We’re committed to building a diverse team and inclusive culture and believe your potential should only be limited by how big you can dream. We make this a reality by empowering you with the tools, resources, and support you need to grow your career.
Marketing at Brex
The Marketing team tells the Brex story, determines messaging and positioning, and translates our products and features into tangible customer benefits. Our marketers are responsible for acquiring and growing customers and have a deep understanding of both the business and our customers. We’re a highly cross-functional team and partner most closely with the Product, Sales, and Design teams to show our prospects and customers how we can help them reach their full potential.What you’ll do
The expected salary range for this role in SF or NYC is $231,365 - $257,075. However, the starting base pay will depend on a number of factors including the candidate’s location, skills, experience, market demands, and internal pay parity. Depending on the position offered, equity and other forms of compensation may be provided as part of a total compensation package. Please be aware, job-seekers may be at risk of targeting by malicious actors looking for personal data. Brex recruiters will only reach out via LinkedIn or email with a brex.com domain. Any outreach claiming to be from Brex via other sources should be ignored.