首席整合营销项目经理
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Principal Integrated Marketing Program ManagerCloudflare · Hybrid
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职位描述
机器翻译关于我们
在 Cloudflare，我们的使命是帮助构建更好的互联网。如今，公司运营着全球最大的网络之一，为从个人博主到中小企业再到《财富》500 强企业的客户提供数百万个网站及其他互联网资产的动力。Cloudflare 无需添加硬件、安装软件或更改一行代码，即可保护和加速任何在线互联网应用。由 Cloudflare 提供支持的互联网资产，其网络流量都会通过其智能全球网络进行路由，该网络会随着每一次请求而变得更加智能。因此，它们会看到性能的显著提升，以及垃圾邮件和其他攻击的减少。Cloudflare 曾入选《Entrepreneur》杂志的顶级公司文化榜单，并被《Fast Company》评为全球最具创新力公司之一。
在 Cloudflare，我们寻找的不是等待一份完美路线图的人；我们寻找的是那些看到互联网裂缝、而其他人只是学会与之共处的建设者。我们看重那些有直觉发现“被正常化”的问题，并具备 AI 原生好奇心、能够利用最新工具创造解决方案的候选人。我们的文化建立在迭代之上，利用 AI 让今天交付得更快，从而让明天变得更好，同时确保每一项改进，无论多么微小，都会在团队中共享，以提升每个人。如果你是那种重视好奇心而非官僚作风，并且认为 AI 是解决棘手问题、推动互联网前行的伙伴的人，你会非常适合这里。
可选工作地点：Austin, TX
职位
这个职位存在的意义，是通过将 AI 置于我们运营方式的核心，从根本上改变 Cloudflare 营销组织的工作方式。你既是战略家，也是力量倍增器，将识别 AI 能在哪些方面带来最大的业务影响，构建最重要的解决方案，并系统性地提升组织独立构建和利用 AI 的能力。成功的最终衡量标准不是你自己构建了多少，而是组织在没有你的情况下能构建多少。
你将做什么
推动并构建营销 AI 战略与高影响力整合项目
• 定义并负责营销 AI 路线图：评估 AI 能在哪些方面带来最大的业务影响，根据营销战略目标进行优先级排序，并安排要处理的事项及其顺序。
• 为 AI 投资构建商业论证——不是抽象表述，而是通过梳理当前状态的工作流程、量化机会，并在工作开始前定义明确的成功指标。
• 直接构建并交付面向最高影响力、跨职能机会的 AI 解决方案——这些项目会从根本上重塑营销的运作方式，而不是渐进式自动化。
• 管理来自整个组织的 AI 需求接收。对哪些需求应上升为战略项目、哪些应由最接近问题的团队在正确指导和工具支持下解决，进行分诊。
扩展营销组织的 AI 能力
• 在营销各子团队中建立并运营 champion 网络：识别对 AI 好奇的实践者，为他们配备工具和模式，并创建能够延伸你影响力的同行社区。
• 确保每个团队都有清晰的路径来提出 AI 需求——并清楚理解目标是帮助他们构建，而不是替他们构建。当某项需求被分诊为自助式时，提供指导和支持以使其成功。
• 创建让 AI 可见且易于使用的仪式：办公时间、演示会议、共享技能库、入职材料。降低进入门槛，让使用 AI 构建成为营销人员工作方式中的常态。
• 建立可复用的模式和模板，使为一个团队构建的解决方案可以被其他团队调整使用，而无需从零开始。
跨职能规划与整合
• 作为全球整合营销领导团队的核心成员——帮助制定战略议程、塑造优先级，并为组织最重要的决策和最模糊的问题带来结构化思考和稳健把控。
• 将领导层愿景转化并代表为全球整合营销组织清晰、连贯的战略，界定最难的问题，制定选项和建议，并帮助领导层决定重点放在哪里以及最大的押注放在哪里。
• 设计并运行全球整合营销组织的操作系统，确保决策按计划发生，并使一致性内建其中，而不是靠追逐获得。
• 创建流程来监控业务表现和结果，并主动升级，以确保美洲和全球的需求生成目标得以实现。
这需要什么
• 8 年以上整合营销相关职位经验，例如营销运营、需求生成或营销 CoS 职能
• 深入了解 B2B 营销组织如何运作——campaign、内容、需求生成、现场营销、分析。你知道工作会在哪里卡住，因为你亲身经历过。
• 能自如使用 AI 工具进行构建：agents、skills、prompt engineering、MCP 集成、无代码/低代码平台。
• 具备产品管理思维：你会从需求接收、backlog、迭代、采用和可衡量结果的角度思考。
• 强大的沟通能力，以及向高级利益相关者就低优先级请求说“还不行”、并在团队默认自动化现状时说“想得更大”的可信度。
• 卓越的高管沟通和写作能力——对团队、高管和多样化利益相关者而言都清晰、简洁、透明且富有洞察力。
Cloudflare 有何特别之处？
我们不仅仅是一家雄心勃勃的大规模科技公司。我们是一家有灵魂的、雄心勃勃的大规模科技公司。我们帮助构建更好互联网这一使命的根本，是保护自由开放的互联网。
Project Galileo ：自 2014 年以来，我们已为 111 个国家的 2,400 多个新闻和公民社会组织配备了强大的工具，使他们能够抵御否则会审查其工作的攻击，这些技术已被 Cloudflare 的企业客户使用——而且免费。
Athenian Project ：2017 年，我们创建了 Athenian Project，以确保州和地方政府免费获得最高级别的保护和可靠性，从而让其选民能够获取选举信息和选民登记。自该项目启动以来，我们已为 33 个州的 425 多个地方政府选举网站提供服务。
1.1.1.1 ：我们发布了 1.1.1.1，通过构建更快、更安全且以隐私为中心的公共 DNS 解析器，帮助修复互联网的基础。这可供所有人公开使用——这是 Cloudflare 发布的首个面向消费者的服务。事情是这样的——我们永远不会存储客户端 IP 地址。我们将继续遵守我们的隐私承诺，并确保不会将任何用户数据出售给广告商或用于定向消费者。
听起来像是你想参与的事情？我们很乐意听到你的消息！
请注意，进入面试流程录用阶段的申请人可能会被要求参加 Cloudflare 办公室或 Cloudflare Hub 之一的现场面试。有关此事的更多细节将在面试流程的该阶段提供。
该职位可能需要访问受美国出口管制法律（包括美国出口管理条例）保护的信息。请注意，任何录用通知都可能以你在无需申请出口许可证担保的情况下获准接收受这些美国出口法律管制的软件或技术为条件。
Cloudflare 自豪地成为提供平等机会的雇主。我们致力于为所有人提供平等就业机会，并高度重视多样性和包容性。所有合格申请人都会获得就业考虑，不因其本人或任何其他人的、感知或实际的种族、肤色、宗教、性别、性别认同、性别表达、性取向、国籍、血统、公民身份、年龄、身体或精神残疾、医疗状况、家庭照护状况或任何其他受法律保护的基础而受到歧视。我们是 AA/Veterans/Disabled Employer。
Cloudflare 为符合条件的残障人士提供合理便利。如果你在申请工作时需要合理便利，请告诉我们。合理便利的示例包括但不限于：更改申请流程、以替代格式提供文件、使用手语翻译或使用专门设备。如果你在申请工作时需要合理便利，请通过电子邮件 hr@cloudflare.com 联系我们，或通过邮寄地址 101 Townsend St. San Francisco, CA 94107 联系我们。
岗位职责
这个职位存在的意义，是通过将 AI 置于我们运营方式的核心，从根本上改变 Cloudflare 营销组织的工作方式。你既是战略家，也是力量倍增器，将识别 AI 能在哪些方面带来最大的业务影响，构建最重要的解决方案，并系统性地提升组织独立构建和利用 AI 的能力。成功的最终衡量标准不是你自己构建了多少，而是组织在没有你的情况下能构建多少。
推动并构建营销 AI 战略与高影响力整合项目
• 定义并负责营销 AI 路线图：评估 AI 能在哪些方面带来最大的业务影响，根据营销战略目标进行优先级排序，并安排要处理的事项及其顺序。
• 为 AI 投资构建商业论证——不是抽象表述，而是通过梳理当前状态的工作流程、量化机会，并在工作开始前定义明确的成功指标。
• 直接构建并交付面向最高影响力、跨职能机会的 AI 解决方案——这些项目会从根本上重塑营销的运作方式，而不是渐进式自动化。
• 管理来自整个组织的 AI 需求接收。对哪些需求应上升为战略项目、哪些应由最接近问题的团队在正确指导和工具支持下解决，进行分诊。
扩展营销组织的 AI 能力
• 在营销各子团队中建立并运营 champion 网络：识别对 AI 好奇的实践者，为他们配备工具和模式，并创建能够延伸你影响力的同行社区。
• 确保每个团队都有清晰的路径来提出 AI 需求——并清楚理解目标是帮助他们构建，而不是替他们构建。当某项需求被分诊为自助式时，提供指导和支持以使其成功。
• 创建让 AI 可见且易于使用的仪式：办公时间、演示会议、共享技能库、入职材料。降低进入门槛，让使用 AI 构建成为营销人员工作方式中的常态。
• 建立可复用的模式和模板，使为一个团队构建的解决方案可以被其他团队调整使用，而无需从零开始。
跨职能规划与整合
• 作为全球整合营销领导团队的核心成员——帮助制定战略议程、塑造优先级，并为组织最重要的决策和最模糊的问题带来结构化思考和稳健把控。
• 将领导层愿景转化并代表为全球整合营销组织清晰、连贯的战略，界定最难的问题，制定选项和建议，并帮助领导层决定重点放在哪里以及最大的押注放在哪里。
• 设计并运行全球整合营销组织的操作系统，确保决策按计划发生，并使一致性内建其中，而不是靠追逐获得。
• 创建流程来监控业务表现和结果，并主动升级，以确保美洲和全球的需求生成目标得以实现。
这需要什么
• 8 年以上整合营销相关职位经验，例如营销运营、需求生成或营销 CoS 职能
• 深入了解 B2B 营销组织如何运作——campaign、内容、需求生成、现场营销、分析。你知道工作会在哪里卡住，因为你亲身经历过。
• 能自如使用 AI 工具进行构建：agents、skills、prompt engineering、MCP 集成、无代码/低代码平台。
• 具备产品管理思维：你会从需求接收、backlog、迭代、采用和可衡量结果的角度思考。
• 强大的沟通能力，以及向高级利益相关者就低优先级请求说“还不行”、并在团队默认自动化现状时说“想得更大”的可信度。
• 卓越的高管沟通和写作能力——对团队、高管和多样化利益相关者而言都清晰、简洁、透明且富有洞察力。
Cloudflare 有何特别之处？
我们不仅仅是一家雄心勃勃的大规模科技公司。我们是一家有灵魂的、雄心勃勃的大规模科技公司。我们帮助构建更好互联网这一使命的根本，是保护自由开放的互联网。
Project Galileo ：自 2014 年以来，我们已为 111 个国家的 2,400 多个新闻和公民社会组织配备了强大的工具，使他们能够抵御否则会审查其工作的攻击，这些技术已被 Cloudflare 的企业客户使用——而且免费。
Athenian Project ：2017 年，我们创建了 Athenian Project，以确保州和地方政府免费获得最高级别的保护和可靠性，从而让其选民能够获取选举信息和选民登记。自该项目启动以来，我们已为 33 个州的 425 多个地方政府选举网站提供服务。
1.1.1.1 ：我们发布了 1.1.1.1，通过构建更快、更安全且以隐私为中心的公共 DNS 解析器，帮助修复互联网的基础。这可供所有人公开使用——这是 Cloudflare 发布的首个面向消费者的服务。事情是这样的——我们永远不会存储客户端 IP 地址。我们将继续遵守我们的隐私承诺，并确保不会将任何用户数据出售给广告商或用于定向消费者。
听起来像是你想参与的事情？我们很乐意听到你的消息！
请注意，进入面试流程录用阶段的申请人可能会被要求参加 Cloudflare 办公室或 Cloudflare Hub 之一的现场面试。有关此事的更多细节将在面试流程的该阶段提供。
该职位可能需要访问受美国出口管制法律（包括美国出口管理条例）保护的信息。请注意，任何录用通知都可能以你在无需申请出口许可证担保的情况下获准接收受这些美国出口法律管制的软件或技术为条件。
Cloudflare 自豪地成为提供平等机会的雇主。我们致力于为所有人提供平等就业机会，并高度重视多样性和包容性。所有合格申请人都会获得就业考虑，不因其本人或任何其他人的、感知或实际的种族、肤色、宗教、性别、性别认同、性别表达、性取向、国籍、血统、公民身份、年龄、身体或精神残疾、医疗状况、家庭照护状况或任何其他受法律保护的基础而受到歧视。我们是 AA/Veterans/Disabled Employer。
Cloudflare 为符合条件的残障人士提供合理便利。如果你在申请工作时需要合理便利，请告诉我们。合理便利的示例包括但不限于：更改申请流程、以替代格式提供文件、使用手语翻译或使用专门设备。如果你在申请工作时需要合理便利，请通过电子邮件 hr@cloudflare.com 联系我们，或通过邮寄地址 101 Townsend St. San Francisco, CA 94107 联系我们。
以上内容由机器翻译自动生成，可能存在错误；投递前请以雇主原文为准。
查看雇主原文
职位描述
About Us
At Cloudflare, we are on a mission to help build a better Internet. Today the company runs one of the world’s largest networks that powers millions of websites and other Internet properties for customers ranging from individual bloggers to SMBs to Fortune 500 companies. Cloudflare protects and accelerates any Internet application online without adding hardware, installing software, or changing a line of code. Internet properties powered by Cloudflare all have web traffic routed through its intelligent global network, which gets smarter with every request. As a result, they see significant improvement in performance and a decrease in spam and other attacks. Cloudflare was named to Entrepreneur Magazine’s Top Company Cultures list and ranked among the World’s Most Innovative Companies by Fast Company.
At Cloudflare, we’re not looking for people who wait for a polished roadmap; we’re looking for the builders who see the cracks in the Internet that everyone else has simply learned to live with. We value candidates who have the instinct to spot a "normalized" problem and the AI-native curiosity to create a solution using the latest tools. Our culture is built on iteration, leveraging AI to ship faster today to make it better tomorrow, while ensuring that every improvement, no matter how small, is shared across the team to lift everyone up. If you’re the type of person who values curiosity over bureaucracy, and that AI is a partner in solving tough problems to keep the Internet moving forward, you’ll fit right in.
Available Locations: Austin, TX
The Role
This role exists to fundamentally change how Cloudflare's marketing organization works by putting AI at the center of how we operate. Equal parts strategist and force-multiplier, you will identify where AI can deliver the greatest business impact, build the solutions that matter most, and systematically raise the organization's ability to build and leverage AI independently. The ultimate measure of success is not how much you build—it's how much the organization can build without you.
What You'll Do
Drive and Build Marketing AI Strategy & High-Impact Integrated Programs
• Define and own the marketing AI roadmap: assess where AI can deliver the greatest business impact, prioritize against marketing's strategic objectives, and sequence what gets tackled and in what order.
• Build the business case for AI investments—not in abstract terms, but by mapping current-state workflows, quantifying the opportunity, and defining clear success metrics before work begins.
• Directly build and ship AI solutions for the highest-impact, cross-functional opportunities—the programs that fundamentally reshape how marketing operates, not incremental automations.
• Manage intake of AI requests from across the org. Triage what rises to the level of a strategic program versus what should be solved by the team closest to the problem with the right guidance and tools.
Scale the Marketing Organization's AI Capability
• Build and run a champion network across marketing sub-teams: identify AI-curious practitioners, equip them with tools and patterns, and create the peer community that extends your reach.
• Ensure every team has a clear path to surface AI needs—and a clear understanding that the goal is to help them build, not to build for them. When a request is triaged as self-serve, provide the guidance and support to make that successful.
• Create the rituals that make AI visible and accessible: office hours, demo sessions, shared s
岗位职责
This role exists to fundamentally change how Cloudflare's marketing organization works by putting AI at the center of how we operate. Equal parts strategist and force-multiplier, you will identify where AI can deliver the greatest business impact, build the solutions that matter most, and systematically raise the organization's ability to build and leverage AI independently. The ultimate measure of success is not how much you build—it's how much the organization can build without you.
Drive and Build Marketing AI Strategy & High-Impact Integrated Programs
• Define and own the marketing AI roadmap: assess where AI can deliver the greatest business impact, prioritize against marketing's strategic objectives, and sequence what gets tackled and in what order.
• Build the business case for AI investments—not in abstract terms, but by mapping current-state workflows, quantifying the opportunity, and defining clear success metrics before work begins.
• Directly build and ship AI solutions for the highest-impact, cross-functional opportunities—the programs that fundamentally reshape how marketing operates, not incremental automations.
• Manage intake of AI requests from across the org. Triage what rises to the level of a strategic program versus what should be solved by the team closest to the problem with the right guidance and tools.
Scale the Marketing Organization's AI Capability
• Build and run a champion network across marketing sub-teams: identify AI-curious practitioners, equip them with tools and patterns, and create the peer community that extends your reach.
• Ensure every team has a clear path to surface AI needs—and a clear understanding that the goal is to help them build, not to build for them. When a request is triaged as self-serve, provide the guidance and support to make that successful.
• Create the rituals that make AI visible and accessible: office hours, demo sessions, shared skill libraries, onboarding materials. Lower the barrier to entry so that building with AI becomes a normal part of how marketers work.
• Establish reusable patterns and templates so that solutions built for one team can be adapted by others without starting from scratch.
Crossfunctional Planning and Integration
• Serve as a core member of the Global Integrated Marketing Leadership team — helping set the strategic agenda, shaping priorities, and bringing structured thinking and a steady hand to the organization's biggest decisions and most ambiguous problems.
• Translate and represent the leadership vision into a clear, coherent strategy for the Global Integrated Marketing organization, framing the hardest problems, developing options and recommendations, and helping leadership decide where to focus and where to place its biggest bets.
• Design and run the operating system for the Global Integrated Marketing organization ensuring decisions happen on schedule and alignment is built in, not chased.
• Create processes to monitor business performance and outcomes with proactive escalations to ensure demand gen goals are met for the Americas and globally.
What This Requires
• 8+ years in an integrated marketing role such as Marketing Operations, Demand Gen or a Marketing CoS function
• Deep knowledge of how B2B marketing organizations operate—campaigns, content, demand gen, field marketing, analytics. You know where work gets stuck because you've lived it.
• Comfort building with AI tools: agents, skills, prompt engineering, MCP integrations, no-code/low-code platforms.
• A product management mindset: you think in terms of intake, backlog, iteration, adoption, and measurable outcomes.
• Strong communication and the credibility to tell senior stakeholders "not yet" on low-priority requests and "think bigger" when teams default to automating the status quo.
• Exceptional executive communication and writing skills — clear, concise, transparent, and insightful for teams, executives, and a diverse set of stakeholders.
What Makes Cloudflare Special?
We’re not just a highly ambitious, large-scale technology company. We’re a highly ambitious, large-scale technology company with a soul. Fundamental to our mission to help build a better Internet is protecting the free and open Internet.
Project Galileo : Since 2014, we've equipped more than 2,400 journalism and civil society organizations in 111 countries with powerful tools to defend themselves against attacks that would otherwise censor their work, technology already used by Cloudflare’s enterprise customers--at no cost.
Athenian Project : In 2017, we created the Athenian Project to ensure that state and local governments have the highest level of protection and reliability for free, so that their constituents have access to election information and voter registration. Since the project, we've provided services to more than 425 local government election websites in 33 states.
1.1.1.1 : We released 1.1.1.1 to help fix the foundation of the Internet by building a faster, more secure and privacy-centric public DNS resolver. This is available publicly for everyone to use - it is the first consumer-focused service Cloudflare has ever released. Here’s the deal - we don’t store client IP addresses never, ever. We will continue to abide by our privacy commitment and ensure that no user data is sold to advertisers or used to target consumers.
Sound like something you’d like to be a part of? We’d love to hear from you!
Please note that applicants who progress to the offer stage of the interview process may be asked to attend an in-person interview within one of the Cloudflare Offices or Cloudflare Hubs. More details about this will be available at that stage of the interview process.
This position may require access to information protected under U.S. export control laws, including the U.S. Export Administration Regulations. Please note that any offer of employment may be conditioned on your authorization to receive software or technology controlled under these U.S. export laws without sponsorship for an export license.
Cloudflare is proud to be an equal opportunity employer. We are committed to providing equal employment opportunity for all people and place great value in both diversity and inclusiveness. All qualified applicants will be considered for employment without regard to their, or any other person's, perceived or actual race, color, religion, sex, gender, gender identity, gender expression, sexual orientation, national origin, ancestry, citizenship, age, physical or mental disability, medical condition, family care status, or any other basis protected by law. We are an AA/Veterans/Disabled Employer.
Cloudflare provides reasonable accommodations to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job. Examples of reasonable accommodations include, but are not limited to, changing the application process, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment. If you require a reasonable accommodation to apply for a job, please contact us via e-mail at hr@cloudflare.com or via mail at 101 Townsend St. San Francisco, CA 94107.