美洲资金管理需求生成经理
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Money Management Demand Generation Manager, AmericasStripe · South San Francisco HQ, Seattle
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职位描述
机器翻译我们是谁
关于 Stripe
Stripe 是一个面向企业的金融基础设施平台。数百万家公司——从全球最大的企业到最有抱负的初创公司——都在使用 Stripe 来接受支付、增长收入并加速新的商业机会。我们的使命是提升互联网的 GDP，而我们面前还有大量工作要做。这意味着，你拥有一个前所未有的机会，在从事职业生涯中最重要工作的同时，让全球经济触手可及。
关于团队
AMER Product Demand Generation 是一支由营销人员组成的团队，负责制定策略以吸引潜在客户和客户，为 Stripe 在美洲的重点产品创造需求。我们与 Campaigns、Product Marketing、Sales Development 和 Sales 紧密合作，将全漏斗营销活动落地，并优化绩效和业务影响。
我们正在寻找一位经验丰富的营销人员，负责领导美国、加拿大和拉丁美洲的 Money Management 营销。Money Management 汇集了帮助企业持有资金、全球转账、创建和管理卡片以及获取融资的产品。你将制定区域策略，并将其转化为项目，以建立需求、增长销售管道，并与 Stripe 市场推广组织中的各团队合作，帮助提升市场份额。你还将帮助 Stripe 加强其 Money Management 营销方式，并推动这一 Stripe 高优先级领域的需求生成演进。Money Management 仍处于其营销旅程的早期阶段，拥有很大的机会来塑造策略、构建将其推向市场的项目，并确立我们在该地区创造需求的方式。
你将做什么
该职位将对 Stripe 的市场推广组织产生重要影响。Money Management 是一个快速增长、高优先级的产品，也是 Stripe 战略的重要组成部分。
你将构建并改进触达关键决策者的引擎，并在客户旅程、渠道和营销活动中创造一致的体验。你将设定区域优先级、分配预算
岗位职责
该职位将对 Stripe 的市场推广组织产生重要影响。Money Management 是一个快速增长、高优先级的产品，也是 Stripe 战略的重要组成部分。
你将构建并改进触达关键决策者的引擎，并在客户旅程、渠道和营销活动中创造一致的体验。你将设定区域优先级、跨渠道分配预算，并将全球营销活动策略与 Money Management 的区域执行连接起来。
• 领导 Money Management 营销活动的区域多渠道策略，以推动需求。渠道可包括付费媒体、内容联合发布、数字活动、基于账户的营销（ABM）等。
• 与渠道负责人共同构建针对特定区域的市场营销激活方案，为 Money Management 受众释放本地机会
• 建立跨 GTM 联盟，包括 Global Campaigns、Events、Product Sales、Sales Development 和 Sales Operations，共同增长 Money Management 销售管道
• 负责 Money Management 在整个销售漏斗中的关键业务和收入指标——调查转化、渠道组合有效性以及销售管道健康状况
• 在 Stripe 优化营销能力、MarTech 技术栈和规模化动作的线索管理时，跨职能合作以定义区域需求
• 识别创新新方式以触达并吸引 Money Management 受众——该职位在追求创意营销想法方面拥有较大自由度
• 随着 Stripe 在营销活动和更广泛战略中扩展其 Money Management 市场推广，作为代表美洲的思想领袖
任职要求
我们正在寻找符合该职位最低要求的人选。如果你符合这些要求，鼓励你申请。优先资格是加分项，而非要求。
最低要求
• 5 年以上运营规模化数字需求生成项目的经验（例如需求生成、增长营销或区域营销）
• 在 B2B 公司中直接负责某个受众或产品细分市场的 GTM 经验
• 已证明具备构建多渠道需求生成策略，并负责跨付费媒体、内容营销、电子邮件营销的整合数字激活方案的经验
• 已证明具备评估业务健康状况和管理营销绩效指标的经验。你能够将关于线索生成、漏斗转化、销售管道进展和渠道绩效的市场推广数据转化为清晰的洞察和行动。
• 出色的组织和项目管理能力，能够同时管理多个复杂项目
• 已证明具备与 Sales、Sales Development、Product Marketing、Content 和 Event Marketing 等合作伙伴共同构建并交付项目的经验。请准备好讨论你直接负责的项目。
• 应对模糊性的能力：构建、适应并保持积极势能的能力对该职位至关重要
• 熟练使用 AI，包括利用原生 AI 工具，并将 LLM / 智能体能力整合到日常工作中
• 具备构建和扩展全新项目的经验，并注重可重复性和效率。你曾从 0 到 1 构建，并从 1 扩展到 10
• 具备活动营销或现场营销经验或接触经历（不要求此前直接负责过活动）
• 具备支付、金融科技或相邻行业经验，或营销 FinTech 解决方案的经验
• 相邻业务经验（例如战略咨询、付费媒体等），带来更全面的 GTM 视角
以上内容由机器翻译自动生成，可能存在错误；投递前请以雇主原文为准。
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职位描述
Who we are
About Stripe
Stripe is a financial infrastructure platform for businesses. Millions of companies - from the world’s largest enterprises to the most ambitious startups - use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone's reach while doing the most important work of your career.
About the team
AMER Product Demand Generation is a team of marketers that drive strategies to engage prospects and customers, generating demand for Stripe's priority products in the Americas. We partner closely with Campaigns, Product Marketing, Sales Development, and Sales to bring full-funnel campaigns to life and optimize performance and business impact.
We’re looking for an experienced marketer to lead Money Management marketing across the US, Canada, and Latin America. Money Management brings together products that help businesses hold funds, move money globally, create and manage cards, and access financing. You’ll set the regional strategy and turn it into programs that build demand, grow pipeline, and help increase market share in partnership with teams across Stripe’s go-to-market organization. You’ll also help Stripe strengthen its approach to marketing Money Management and evolve demand generation for this high-priority area for Stripe. Money Management is still in an early stage of its marketing journey, with a strong opportunity to shape the strategy, build the programs that bring it to market, and establish how we create demand across the region.
What you’ll do
This role will have a meaningful impact across Stripe’s go-to-market organization. Money Management is a rapidly growing, high-priority product and an important part of Stripe’s strategy.
You’ll build and improve the engine that reaches key decision-makers and create a consistent experience across customer journeys, channels, and campaigns. You’ll set regional priorities, allocate budget
岗位职责
This role will have a meaningful impact across Stripe’s go-to-market organization. Money Management is a rapidly growing, high-priority product and an important part of Stripe’s strategy.
You’ll build and improve the engine that reaches key decision-makers and create a consistent experience across customer journeys, channels, and campaigns. You’ll set regional priorities, allocate budget across channels, and connect global campaign strategy with regional execution for Money Management.
• Lead regional multi-channel strategy for Money Management marketing campaigns that drive demand. Channels can include paid media, content syndication, digital events, account based marketing (ABM), etc.
• Build region-specific marketing activations with channel leads to unlock local opportunities for Money Management audiences
• Build a cross-GTM coalition including Global Campaigns, Events, Product Sales, Sales Development, and Sales Operations to jointly grow the Money Management pipeline
• Own key business and revenue metrics for Money Management across the sales funnel — investigating conversion, channel mix effectiveness, and pipeline health
• Partner cross-functionally to define regional requirements as Stripe refines marketing capabilities, MarTech stack, and lead management for scaled motions
• Identify innovative new ways to reach and engage the Money Management audience — there is broad leeway in this role to pursue creative marketing ideas
• Be a thought leader representing the Americas as Stripe grows its Money Management go-to-market across campaigns and broader strategy
任职要求
We're looking for someone who meets the minimum requirements to be considered for the role. If you meet these requirements, you are encouraged to apply. The preferred qualifications are a bonus, not a requirement.
Minimum requirements
• 5+ years of experience running scaled digital demand generation programs (e.g., demand generation, growth marketing, or regional marketing)
• Experience with GTM direct ownership of an audience or product segment at a B2B company
• Demonstrated experience building multi-channel demand generation strategies and owning integrated digital activations across paid media, content marketing, email marketing
• Proven experience assessing business health and managing marketing performance metrics. You can turn go-to-market data on lead generation, funnel conversion, pipeline progress, and channel performance into clear insights and actions.
• Strong organization and project management skills with the ability to manage multiple complex programs simultaneously
• Proven experience building and delivering programs with partners across Sales, Sales Development, Product Marketing, Content, and Event Marketing. Be prepared to discuss programs you owned directly.
• Ability to navigate ambiguity: The ability to build, adapt, and maintain positive momentum is key for this role
• Fluency with AI including leveraging native AI tooling and integrating LLM / agentic capabilities into everyday work
• Experience building and scaling net new programs with an eye toward repeatability and efficiency. You’ve built 0 to 1 and have scaled from 1 to 10
• Event or field marketing experience or exposure (prior event ownership not required)
• Experience in payments, financial technology, or or adjacent industries or marketing FinTech solutions
• Adjacent business experience (e.g., strategy consulting, paid media, etc) that brings well-rounded GTM perspective