市场营销运营项目经理，EMEA 活动
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Marketing Operations Program Manager, EMEA EventsStripe · London
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职位描述
机器翻译我们是谁
关于 Stripe
Stripe 是一个面向企业的金融基础设施平台。数百万家公司——从全球最大的企业到最有抱负的初创公司——都在使用 Stripe 来接受付款、增长收入并加速新的商业机会。我们的使命是提升互联网的 GDP，而我们面前还有大量工作要做。这意味着，在你从事职业生涯中最重要的工作的同时，你将拥有一个前所未有的机会，让全球经济触手可及。
关于团队
Marketing Operations 是一支由营销执行专家和系统思考者组成的团队，专注于效率。我们与区域营销和需求营销、增长、Martech 以及创意团队紧密合作，跨渠道交付可扩展、高影响力的营销活动。虽然我们在全球范围内运作，但该职位专注于支持 EMEA 地区。
你将做什么
我们正在寻找一位 Marketing Operations Program Manager，作为线下和线上活动的端到端营销运营流程负责人。在这一职位中，你将与 Field Marketing、Demand Generation、Marketing Technology 和 Marketing Operations 的同事合作，以识别受众、跟踪并推动出席、制作高绩效且可衡量的营销活动、准确处理出席者和非出席者数据、准确且快速地将线索路由，并提供销售跟进报告。
职责
• 负责线下和线上活动的端到端营销运营，从活动接收到活动后报告。
• 与 Field Marketing、Demand Generation、Marketing Technology 和 Sales 合作，定义运营计划、时间表、职责和成功指标。
• 管理受众策略和营销活动执行，包括细分、注册、
岗位职责
我们正在寻找一位 Marketing Operations Program Manager，作为线下和线上活动的端到端营销运营流程负责人。在这一职位中，你将与 Field Marketing、Demand Generation、Marketing Technology 和 Marketing Operations 的同事合作，以识别受众、跟踪并推动出席、制作高绩效且可衡量的营销活动、准确处理出席者和非出席者数据、准确且快速地将线索路由，并提供销售跟进报告。
• 负责线下和线上活动的端到端营销运营，从活动接收到活动后报告。
• 与 Field Marketing、Demand Generation、Marketing Technology 和 Sales 合作，定义运营计划、时间表、职责和成功指标。
• 管理受众策略和营销活动执行，包括细分、注册、电子邮件、测试、上线准备和出席跟踪。
• 监控注册和出席情况，处理风险和依赖关系，并识别改善转化和参与度的机会。
• 管理出席者和非出席者数据的准确采集、验证、丰富和核对。
• 监督线索评分、分类、路由、培育、销售通知，以及在约定服务水平内的交接。
• 报告营销活动表现、出席情况、参与度、线索路由、销售跟进和管道影响。
• 在整个营销活动生命周期中，保持数据质量、隐私、同意和联系人治理的高标准。
• 通过实施可扩展的文档和操作流程来识别并解决流程、数据和技术缺口，从而提高一致性和绩效。
任职要求
我们正在寻找符合该职位最低要求的人选。如果你符合这些要求，鼓励你申请。优先资格是加分项，而非要求。
最低要求
• 5 年以上营销运营、需求生成运营、活动运营或相关领域经验。
• 3 年以上 Marketo 的成熟专业经验，并有开发可扩展项目并推动成功营销活动成果的良好记录。
• 有在活动和网络研讨会平台（如 Splash 和 ON24）中优化营销活动和执行工作流的成熟记录。
• 有受众细分、营销活动工作流、线索管理和销售跟进流程方面的经验。
• 强大的项目管理技能，能够管理时间表、依赖关系、风险和多个并行活动。
• 强大的分析和问题解决能力，包括使用营销活动数据识别问题并改善绩效的经验。
• 理解数据质量、同意、隐私和联系人治理实践。
• 清晰的书面和口头沟通能力，以及跨 Marketing、Sales 和 Technology 团队合作的经验。
• 注重细节，并能在优先级不断变化的快节奏环境中有效运作。
• 有将 AI 集成到可扩展营销运营工作流设计中并简化流程的经验。
• 有技术或金融服务行业经验，最好是在高增长公司中。
• 了解营销自动化工具和流程，以提升营销活动执行中的效率和可扩展性。
• 强大的适应能力，并有在快速变化环境中蓬勃发展的成熟能力。
• 有管理离岸制作团队或与其合作以简化运营的经验。
以上内容由机器翻译自动生成，可能存在错误；投递前请以雇主原文为准。
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职位描述
Who we are
About Stripe
Stripe is a financial infrastructure platform for businesses. Millions of companies—from the world’s largest enterprises to the most ambitious startups—use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone’s reach while doing the most important work of your career.
About the team
Marketing Operations is a team of marketing execution experts and systems thinkers focused on efficiency. We partner closely with Regional and Demand marketing, Growth, Martech, and creative teams to deliver scalable, high-impact campaigns across channels. While we operate globally, this role is focused on supporting the EMEA region.
What you’ll do
We are seeking a Marketing Operations Program Manager to serve as the end-to-end marketing operations process owner for in-person and online events. In this role, you will collaborate with Field Marketing, Demand Generation, Marketing Technology, and Marketing Operations teammates to identify audiences, track and drive attendance, produce high-performing and measurable campaigns, accurately process attendee and non-attendee data, route leads accurately and quickly, and provide sales follow-up reporting.
Responsibilities
• Own end-to-end marketing operations for in-person and online events, from campaign intake through post-event reporting.
• Partner with Field Marketing, Demand Generation, Marketing Technology, and Sales to define operational plans, timelines, responsibilities, and success metrics.
• Manage audience strategy and campaign execution, including segmentation, registration,
岗位职责
We are seeking a Marketing Operations Program Manager to serve as the end-to-end marketing operations process owner for in-person and online events. In this role, you will collaborate with Field Marketing, Demand Generation, Marketing Technology, and Marketing Operations teammates to identify audiences, track and drive attendance, produce high-performing and measurable campaigns, accurately process attendee and non-attendee data, route leads accurately and quickly, and provide sales follow-up reporting.
• Own end-to-end marketing operations for in-person and online events, from campaign intake through post-event reporting.
• Partner with Field Marketing, Demand Generation, Marketing Technology, and Sales to define operational plans, timelines, responsibilities, and success metrics.
• Manage audience strategy and campaign execution, including segmentation, registration, email, testing, launch readiness, and attendance tracking.
• Monitor registration and attendance, address risks and dependencies, and identify opportunities to improve conversion and engagement.
• Manage the accurate capture, validation, enrichment, and reconciliation of attendee and non-attendee data.
• Oversee lead scoring, classification, routing, nurture, sales notifications, and handoff within agreed service levels.
• Report on campaign performance, attendance, engagement, lead routing, sales follow-up, and pipeline impact.
• Maintain high standards for data quality, privacy, consent, and contact governance throughout the campaign lifecycle.
• Identify and address process, data, and technology gaps by implementing scalable documentation and operating procedures that improve consistency and performance.
任职要求
We’re looking for someone who meets the minimum requirements to be considered for the role. If you meet these requirements, you are encouraged to apply. The preferred qualifications are a bonus, not a requirement.
Minimum requirements
• 5+ years of experience in marketing operations, demand generation operations, event operations, or a related field.
• 3+ years of proven expertise in Marketo, with a strong track record of developing scalable programs and driving successful campaign outcomes.
• Proven track record of optimizing campaign and execution workflows within event and webinar platforms (such as Splash and ON24).
• Experience with audience segmentation, campaign workflows, lead management, and sales follow-up processes.
• Strong program-management skills, with the ability to manage timelines, dependencies, risks, and multiple concurrent events.
• Strong analytical and problem-solving skills, including experience using campaign data to identify issues and improve performance.
• Understanding of data quality, consent, privacy, and contact-governance practices.
• Clear written and verbal communication skills and experience working across Marketing, Sales, and Technology teams.
• Attention to detail and the ability to operate effectively in a fast-paced environment with changing priorities.
• Experience integrating AI into scalable marketing operations workflow designs and streamline processes.
• Experience in the technology or financial services sectors, ideally within a high-growth company.
• Knowledge of marketing automation tools and processes to enhance efficiency and scalability in campaign execution.
• Strong adaptive skills with a proven ability to thrive in a rapidly changing environment.
• Experience managing or collaborating with an offshore production team to streamline operations.