生命周期营销经理
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Lifecycle Marketing ManagerRobinhood · Menlo Park, CA; New York, NY · Base pay for the successful applicant will depend on a variety of job-related factors, which may include education, training, experience, location, business nee
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发现指数 42/100，仅依据与该职位一起存储的证据计算。
- 新的雇主官方职位
分数构成
- 时效性 （随职位发布时间变化）+18
- 雇主官方来源+15
- 稀有职位+1
- 公司来源健康度+8
该职位未包含：已披露薪资、远程职位、提及签证担保、提及搬迁、未出现在监控的职位板上。
这些理由来自雇主自己的职位描述与我们核实过的来源检查结果。除了已存储的信号之外，我们不做任何推测。
职位描述
机器翻译加入我们，共同构建金融的未来。
我们的使命是让所有人都能实现金融民主化。未来二十年，预计将有124万亿美元的资产由年轻一代继承。这是人类历史上最大规模的财富转移。如果你准备好站在这一历史性文化与金融变革的中心，请继续阅读。
岗位职责
• 负责你所在产品领域的生命周期旅程和营销活动的战略：识别、评估并优先排序能够提升客户参与度的机会。
• 与产品营销、产品、设计、数据科学和内容团队协作，打造个性化且有吸引力的客户旅程
• 利用客户细分和数据分析，寻找定向信息推送和个性化体验的机会
• 基于数据提出假设以提升营销效果，设计并实施A/B测试，并运用基础统计学知识（例如样本量、显著性）从噪声中分离出信号
• 推动创意开发与迭代流程，应用你从A/B测试中获得的洞察
你的背景
• 毕业于经认证的学院或大学，拥有学士学位
• 5年以上消费者金融服务领域的增长营销经验，或在数据驱动领域具备同等经验
• 具备分析方法及相关工具/概念的经验：Excel、A/B测试、关系型数据库
• 结果导向的工作方式——具备谦逊、动力和创造力以达成目标
• 具备营销战略经验，包括机会评估、客户细分和信息测试
• 熟悉SQL和/或HTML者优先
除下方列出的基本薪资范围外，该职位还可获得奖金机会 + 股权 + 福利。
成功申请者的基本薪资将取决于多种与工作相关的因素，可能包括教育背景、培训、经验、地点、业务需求或市场需求。该职位的基本薪资预期范围基于工作执行地点，并与3个薪酬区之一对应。对于未列出的其他地点，可在面试过程中与招聘人员讨论薪酬。
薪资
第1区（加利福尼亚州门洛帕克；纽约州纽约；华盛顿州贝尔维尤；华盛顿特区） 136,000美元 — 160,000美元
第2区（科罗拉多州丹佛；德克萨斯州韦斯特莱克；伊利诺伊州芝加哥） 120,000美元 — 141,000美元
第3区（佛罗里达州玛丽湖；佛罗里达州克利尔沃特；佛罗里达州盖恩斯维尔） 106,000美元 — 125,000美元
点击此处了解更多关于我们Total Rewards的信息，具体内容因地区和实体而异。
如果我们的使命让你充满动力，并且你准备好构建金融的未来，我们期待看到你的申请。
Robinhood为所有申请人提供平等机会，可应要求提供合理便利，并遵守适用的平等就业和隐私法律。包容性已融入我们的招聘和工作方式——欢迎不同的背景、观点和经验，让每个人都能发挥最佳水平。请查看你申请所在国家的隐私政策。
以上内容由机器翻译自动生成，可能存在错误；投递前请以雇主原文为准。
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职位描述
Join us in building the future of finance.
Our mission is to democratize finance for all. An estimated $124 trillion of assets will be inherited by younger generations in the next two decades. The largest transfer of wealth in human history. If you’re ready to be at the epicenter of this historic cultural and financial shift, keep reading.
岗位职责
• Own the strategy of lifecycle journeys and campaigns for your product areas: identifying, sizing and prioritizing the opportunities that can result in higher customer engagement.
• Collaborate with product marketing product, design, data science and content teams to develop personalized and compelling customer journeys
• Use customer segmentation and data analysis to find opportunities for targeted messaging and personalized experiences
• Generate hypotheses driven by data to improving marketing performance, design and implement A/B tests, and apply knowledge of basic statistics (e.g. sample size, significance) to separate signal from noise
• Drive the creative development & iteration pipeline applying takeaways from your A/B
What you bring
• Bachelor’s degree from an accredited college or university
• 5 + years of growth marketing experience in consumer financial services or equivalent experience in a data-driven field
• Analytical approach and experience with related tools/concepts: Excel, A/B testing, relational databases
• Results oriented approach - with the humility, drive, and creativity to get it done
• Experience with marketing strategy, including opportunity assessment, customer segmentation and message testing
• Familiarity with SQL and / or HTML a plus
In addition to the base pay range listed below, this role is also eligible for bonus opportunities + equity + benefits.
Base pay for the successful applicant will depend on a variety of job-related factors, which may include education, training, experience, location, business needs, or market demands. The expected base pay range for this role is based on the location where the work will be performed and is aligned to one of 3 compensation zones. For other locations not listed, compensation can be discussed with your recruiter during the interview process.
薪资
Zone 1 (Menlo Park, CA; New York, NY; Bellevue, WA; Washington, DC) $136,000 — $160,000 USD
Zone 2 (Denver, CO; Westlake, TX; Chicago, IL) $120,000 — $141,000 USD
Zone 3 (Lake Mary, FL; Clearwater, FL; Gainesville, FL) $106,000 — $125,000 USD
Click here to learn more about our Total Rewards, which vary by region and entity.
If our mission energizes you and you’re ready to build the future of finance, we look forward to seeing your application.
Robinhood provides equal opportunity for all applicants, offers reasonable accommodations upon request, and complies with applicable equal employment and privacy laws. Inclusion is built into how we hire and work—welcoming different backgrounds, perspectives, and experiences so everyone can do their best. Please review the Privacy Policy for your country of application.