生命周期营销经理

Join us in building the future of finance.

Our mission is to democratize finance for all. An estimated $124 trillion of assets will be inherited by younger generations in the next two decades. The largest transfer of wealth in human history. If you’re ready to be at the epicenter of this historic cultural and financial shift, keep reading.

• Own the strategy of lifecycle journeys and campaigns for your product areas: identifying, sizing and prioritizing the opportunities that can result in higher customer engagement.

• Collaborate with product marketing product, design, data science and content teams to develop personalized and compelling customer journeys

• Use customer segmentation and data analysis to find opportunities for targeted messaging and personalized experiences

• Generate hypotheses driven by data to improving marketing performance, design and implement A/B tests, and apply knowledge of basic statistics (e.g. sample size, significance) to separate signal from noise

• Drive the creative development & iteration pipeline applying takeaways from your A/B

What you bring

• Bachelor’s degree from an accredited college or university

• 5 + years of growth marketing experience in consumer financial services or equivalent experience in a data-driven field

• Analytical approach and experience with related tools/concepts: Excel, A/B testing, relational databases

• Results oriented approach - with the humility, drive, and creativity to get it done

• Experience with marketing strategy, including opportunity assessment, customer segmentation and message testing

• Familiarity with SQL and / or HTML a plus

In addition to the base pay range listed below, this role is also eligible for bonus opportunities + equity + benefits.

Base pay for the successful applicant will depend on a variety of job-related factors, which may include education, training, experience, location, business needs, or market demands. The expected base pay range for this role is based on the location where the work will be performed and is aligned to one of 3 compensation zones. For other locations not listed, compensation can be discussed with your recruiter during the interview process.

Zone 1 (Menlo Park, CA; New York, NY; Bellevue, WA; Washington, DC) $136,000 — $160,000 USD

Zone 2 (Denver, CO; Westlake, TX; Chicago, IL) $120,000 — $141,000 USD

Zone 3 (Lake Mary, FL; Clearwater, FL; Gainesville, FL) $106,000 — $125,000 USD

Click here to learn more about our Total Rewards, which vary by region and entity.

If our mission energizes you and you’re ready to build the future of finance, we look forward to seeing your application.

Robinhood provides equal opportunity for all applicants, offers reasonable accommodations upon request, and complies with applicable equal employment and privacy laws. Inclusion is built into how we hire and work—welcoming different backgrounds, perspectives, and experiences so everyone can do their best. Please review the Privacy Policy for your country of application.