资本生命周期营销经理
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Lifecycle Marketing Manager, CapitalStripe · Remote, US
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- 雇主官方来源+15
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- 稀有职位+1
- 公司来源健康度+8
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职位描述
机器翻译我们是谁
关于 Stripe
Stripe 是一个面向企业的金融基础设施平台。数百万家公司——从全球最大的企业到最有雄心的初创公司——都在使用 Stripe 来接受付款、增长收入并加速新的商业机会。我们的使命是提升互联网的 GDP，而我们面前还有大量工作要做。这意味着，你拥有一个前所未有的机会，在从事你职业生涯中最重要的工作的同时，让全球经济触手可及。
关于团队
增长营销团队由一群以绩效为导向的营销人员和渠道专家组成。我们与增长产品、区域与需求营销以及销售团队紧密合作，通过自助服务和销售驱动来推动收入增长。我们在全球范围内开展工作，覆盖完整的客户生命周期，并服务于所有公司细分市场——从初创公司到最大的企业。该职位专注于推动 Stripe Capital 的增长。
Stripe Capital 为企业提供快速、灵活的融资渠道，其使命是帮助企业加速增长。企业将这些资金用于营销、招聘、地域扩张、营运资金、新设备采购等众多用途。过去几年，Capital 在用户影响方面（仅 2025 年就有超过 81,000 家企业通过 Stripe Capital 获得融资）以及作为 Stripe 内部业务线所带来的财务影响方面，都实现了显著扩张。超过 95% 的用户表示他们喜欢使用 Capital，这使我们成为
岗位职责
作为生命周期营销经理，你将成为全球营销工作的关键推动者，支持我们的自助服务用户获取动作，为 Capital 推动需求和收入增长——设计、实施并优化跨用户细分和生命周期阶段的规模化全球生命周期营销活动。你将通过对用户体验和渠道优化的不懈关注，帮助为 Capital 打造非凡出色的电子邮件营销活动和多渠道体验。
• 推动跨电子邮件和产品内通知的规模化生命周期营销活动的创意构思、策略制定和执行，以推动核心业务成果（例如新用户获取、产品激活、收入），并测试和扩展新渠道（直邮、推送通知等）
• 识别客户需求，构思改善用户体验的解决方案，并持续生成由用户驱动的洞察，为营销活动策略和优化提供依据
• 利用营销自动化、行为数据和基于机器学习的技术，大规模打造个性化体验
• 分析趋势，形成可执行的洞察以针对目标进行优化，并在整个组织内分享相关经验
• 与增长、产品、工程、数据科学、分析、销售和营销等关键利益相关方紧密合作
任职要求
我们正在寻找符合该职位最低要求的人选。如果你符合这些要求，我们鼓励你申请。优先资格是加分项，而非必需条件。
最低要求
• 7 年以上营销岗位工作经验，负责设计和推出多渠道营销活动
• 5 年以上分析和针对营销活动表现采取行动的经验
• 5 年以上撰写营销简报的经验
• 3 年以上利用数据、AI 和机器学习驱动技术的经验
• 3 年以上 B2B 营销经验
• 3 年以上电子邮件营销、直邮和推送通知经验
以上内容由机器翻译自动生成，可能存在错误；投递前请以雇主原文为准。
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职位描述
Who we are
About Stripe
Stripe is a financial infrastructure platform for businesses. Millions of companies—from the world’s largest enterprises to the most ambitious startups—use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone’s reach while doing the most important work of your career.
About the team
Growth Marketing is a team of performance-driven marketers and channel specialists. We partner closely with growth product, regional and demand marketing, and sales to drive revenue through self-serve and sales motions. We work globally, on the full customer lifecycle, and with all company segments - from startups to the largest enterprises. This role is focused on driving growth for Stripe Capital.
Stripe Capital provides access to fast, flexible financing to businesses, with the mission of helping them accelerate their growth. Businesses use the funds for marketing, hiring, geographic expansion, working capital, new equipment purchases, and much more. Capital has scaled meaningfully over the last few years, both in terms of user impact (over 81,000 businesses received financing through Stripe Capital in 2025 alone) as well as financial impact as a business line within Stripe. Over 95% of our users say they love using Capital, making us on
岗位职责
As a Lifecycle Marketing Manager, you will be a key driver of global marketing efforts supporting our self-serve user acquisition motions to drive demand and revenue growth for Capital — designing, implementing, and optimizing scaled, global lifecycle campaigns across user segments and life stages. You will help create uncommonly great email marketing campaigns and multi-channel experiences for Capital through a relentless focus on user experience and channel optimization.
• Drive ideation, strategy, and execution of scaled lifecycle campaigns across email and in-product notifications to drive core business outcomes (e.g. new user acquisition, product activation, revenue), and test into and scale new channels (direct mail, push notifications, etc)
• Identify customer needs, ideate solutions to improve user experience, and generate ongoing user-driven insights to inform campaign strategy and optimization
• Leverage marketing automation, behavioral data, and ML-based techniques to create personalized experiences at scale
• Analyze trends, develop actionable insights to optimize against targets, and socialize relevant learnings across the organization
• Collaborate closely with key stakeholders across Growth, Product, Engineering, Data Science, Analytics, Sales, and Marketing
任职要求
We’re looking for someone who meets the minimum requirements to be considered for the role. If you meet these requirements, you are encouraged to apply. The preferred qualifications are a bonus, not a requirement.
Minimum requirements
• 7+ years of work experience in a marketing role designing and launching multi-channel campaigns
• 5+ years of experience analyzing and taking action on the performance of marketing campaigns
• 5+ years of experience writing marketing briefs
• 3+ years of experience leveraging data, AI, and ML-driven techniques
• 3+ years of B2B marketing experience
• 3+ years of email marketing, direct mail, and push notification experience