东南亚市场营销负责人
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Head of Marketing, Southeast AsiaStripe · 新加坡
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职位描述
机器翻译我们是谁
关于 Stripe
Stripe 是一个面向企业的金融基础设施平台。数百万家公司——从全球最大的企业到最有抱负的初创公司——都在使用 Stripe 来接受付款、增长收入并加速新的商业机会。我们的使命是提升互联网的 GDP，而我们面前还有大量工作要做。这意味着，你拥有一个前所未有的机会，在从事你职业生涯中最重要的工作的同时，让全球经济触手可及。
关于团队
我们的亚太区市场营销使命是通过有影响力和相关的营销活动与活动项目吸引优先受众，以推动 Stripe 解决方案产品在整个地区的采用增长。我们的东南亚（SEA）市场营销使命是与进入市场（GTM）组织——包括销售、销售开发、解决方案架构师、合作伙伴关系和政策团队——紧密合作，以加速 Stripe 在东南亚多元且快速增长市场中的增长。东南亚是全球数字商务和金融基础设施最具活力的机会之一，涵盖新加坡、印度尼西亚、马来西亚、泰国、菲律宾和越南快速扩张的数字经济。作为东南亚市场营销负责人，你将在 Stripe 亚太扩张中最关键的时刻之一，建立并负责区域市场营销职能。
你将做什么
作为东南亚市场营销负责人，你将负责东南亚端到端的市场营销战略，推动该地区优先市场和细分领域的销售管道、品牌知名度和收入贡献。你将作为东南亚市场营销负责人开展工作，与销售、SDR、解决方案架构师、合作伙伴关系和传播团队紧密合作，设计并执行能够引起该地区独特市场动态共鸣的项目——从总部位于新加坡、正在全球扩张的企业，到东南亚新兴市场中高增长的数字初创公司和跨境商务参与者。
职责
• 制定并负责 Stripe 的东南亚市场营销战略，使项目与区域 GTM 优先事项保持一致，覆盖新加坡、印度尼西亚、马来西亚、泰国、菲律宾和韩国等关键市场。
• 推动可衡量的全漏斗影响——包括销售管道创建、交易加速、客户获取、扩展和长期互动——覆盖东南亚目标细分领域和垂直行业的整个客户生命周期旅程。
• 与东南亚销售、SDR 和解决方案架构团队建立深入、可信赖的合作伙伴关系；与销售领导层共同制定针对特定市场的 GTM 计划，并确保严格执行销售管道跟进。
• 与亚太区需求生成、产品营销和传播团队合作，开发适合当地的相关信息、内容和活动，面向东南亚市场的高管买家、技术决策者和业务线负责人。
• 推动 Stripe 的思想领导力和品牌差异
岗位职责
作为东南亚市场营销负责人，你将负责东南亚端到端的市场营销战略，推动该地区优先市场和细分领域的销售管道、品牌知名度和收入贡献。你将作为东南亚市场营销负责人开展工作，与销售、SDR、解决方案架构师、合作伙伴关系和传播团队紧密合作，设计并执行能够引起该地区独特市场动态共鸣的项目——从总部位于新加坡、正在全球扩张的企业，到东南亚新兴市场中高增长的数字初创公司和跨境商务参与者。
• 制定并负责 Stripe 的东南亚市场营销战略，使项目与区域 GTM 优先事项保持一致，覆盖新加坡、印度尼西亚、马来西亚、泰国、菲律宾和韩国等关键市场。
• 推动可衡量的全漏斗影响——包括销售管道创建、交易加速、客户获取、扩展和长期互动——覆盖东南亚目标细分领域和垂直行业的整个客户生命周期旅程。
• 与东南亚销售、SDR 和解决方案架构团队建立深入、可信赖的合作伙伴关系；与销售领导层共同制定针对特定市场的 GTM 计划，并确保严格执行销售管道跟进。
• 与亚太区需求生成、产品营销和传播团队合作，开发适合当地的相关信息、内容和活动，面向东南亚市场的高管买家、技术决策者和业务线负责人。
• 推动 Stripe 的思想领导力和品牌差异化，将团队定位为内部和外部利益相关者的战略合作伙伴。
• 在区域和市场层面设计并执行现场营销项目——包括基于账户的营销（ABM）、高管圆桌会议、行业论坛、第三方会议和精心策划的现场活动。
• 将 Stripe 的平台能力——支付、金融基础设施、API 和生态系统合作伙伴关系——转化为具有本地差异化的价值主张，以应对东南亚特有的趋势、监管环境和商业模式（例如超级应用、数字钱包、跨境商务、嵌入式金融）。
• 建立并培育战略性区域生态系统，包括技术合作伙伴、行业协会、VC、加速器和媒体平台，以扩大 Stripe 在目标细分领域和垂直行业中的覆盖范围和影响力。
• 严格跟踪、分析并沟通项目表现；持续优化项目的效率、规模和收入影响，同时为更广泛的亚太区和全球市场营销手册贡献最佳实践。
• 提供关于新兴行业趋势、竞争动态和空白机会的市场情报，为东南亚的产品定位、GTM 战略和领导层决策提供依据。
任职要求
我们正在寻找符合该职位最低要求的人选。优先资格是加分项，而非要求。
最低要求
• 8 年以上相关 B2B 市场营销经验，重点关注现场营销、需求生成、ABM 或整合营销，其中 5 年以上专注于东南亚市场。
• 已证明有能力设计并执行区域市场营销战略，并在全漏斗指标（包括销售管道创建、加速和扩展）方面取得成果。
• 拥有面向东南亚多元地区企业、中端市场或高增长初创公司客户进行营销的成熟经验，并了解该地区的经济、文化和监管环境。
• 拥有内容开发、高管互动项目、垂直行业活动、生态系统合作伙伴关系和多触点整合营销的实操经验。
• 具备强大的跨职能领导力和协作能力，并有通过联合规划和执行与销售、SDR、解决方案架构和区域利益相关者紧密合作的良好记录。
• 拥有作为区域市场营销负责人运作的经验，同时利用集中化需求生成、产品营销和代理机构资源来高效扩展项目。
• 已证明有能力通过有效利用代理机构、媒体和承包商资源来扩大市场营销影响。
• 对 CRM 系统、漏斗报告和数据驱动营销执行有扎实理解；熟悉 ABM 框架和企业采购流程。
• 优秀的英语书面和口头沟通能力。
• 常驻新加坡，并愿意根据需要前往东南亚市场出差。
• 利用 AI 工具自动化日常任务、构建目标名单并个性化外联，同时保持对准确性、数据隐私和品牌一致性的严格标准。
• 拥有在东南亚向企业或数字原生受众营销平台、API 驱动、SaaS、金融科技或基于云的解决方案的经验。
• 对东南亚特有的数字经济趋势、金融科技监管、跨境商务动态以及关键市场中的嵌入式金融机会有深入理解。
• 出色的项目管理能力，能够同时管理跨垂直行业和利益相关者的多个复杂、特定市场计划。
• 强大的分析能力，能够将绩效数据转化为可执行的洞察和战略建议。
• 拥有与行业协会、咨询公司、系统集成商、政府机构或生态系统合作伙伴合作，以扩大东南亚覆盖范围和可信度的经验。
• 创业心态：行动导向、高度适应能力，并在快速演变、高增长环境中具备运营纪律。
• 富有创造力、足智多谋，并致力于运营和创意卓越。
• 精通一种或多种东南亚额外语言（印度尼西亚语/马来语、泰语、菲律宾语或越南语）者优先，因为该职位将支持东南亚地区多个国家的业务。
以上内容由机器翻译自动生成，可能存在错误；投递前请以雇主原文为准。
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职位描述
Who we are
About Stripe
Stripe is a financial infrastructure platform for businesses. Millions of companies—from the world's largest enterprises to the most ambitious startups—use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone's reach while doing the most important work of your career.
About the team
Our APAC Marketing mission is to engage priority audiences through impactful and relevant marketing campaigns and events, to drive growth in adoption of Stripe's solution offerings across the region. Our South East Asia (SEA) Marketing mission is to partner closely with the Go-To-Market (GTM) organization—including Sales, Sales Development, Solutions Architects, Partnerships, and Policy teams—to accelerate Stripe's growth across SEA's diverse and fast-growing markets. SEA is one of the most dynamic opportunities for digital commerce and financial infrastructure globally, spanning a rapidly expanding digital economy across Singapore, Indonesia, Malaysia, Thailand, the Philippines, and Vietnam. As the SEA Marketing Lead, you will build and own the regional marketing function at one of the most consequential moments in Stripe's APAC expansion.
What you'll do
As the South East Asia Marketing Lead, you will own an end-to-end marketing strategy for SEA, driving pipeline, brand awareness, and revenue contribution across the region's priority markets and segments. You will operate as the SEA marketing owner, partnering closely with Sales, SDRs, Solutions Architects, Partnerships, and Comms to design and execute programs that resonate with the region's unique market dynamics—from Singapore-headquartered enterprises expanding globally to high-growth digital startups and cross-border commerce players across emerging SEA markets.
Responsibilities
• Develop and own Stripe's South East Asia marketing strategy, aligning programs to regional GTM priorities across key markets including Singapore, Indonesia, Malaysia, Thailand, the Philippines, and Korea.
• Drive measurable full-funnel impact—pipeline creation, deal acceleration, customer acquisition, expansion, and long-term engagement—across the entire customer lifecycle journey for target segments and verticals in SEA.
• Build deep, trusted partnerships with SEA Sales, SDR, and Solutions Architecture teams; co-develop market-specific GTM plans with sales leadership and ensure disciplined pipeline follow-through.
• Partner with APAC Demand Generation, Product Marketing, and Comms to develop locally relevant messaging, content, and campaigns tailored to executive buyers, technical decision-makers, and line-of-business leaders across SEA markets.
• Drive Stripe thought leadership and brand differentia
岗位职责
As the South East Asia Marketing Lead, you will own an end-to-end marketing strategy for SEA, driving pipeline, brand awareness, and revenue contribution across the region's priority markets and segments. You will operate as the SEA marketing owner, partnering closely with Sales, SDRs, Solutions Architects, Partnerships, and Comms to design and execute programs that resonate with the region's unique market dynamics—from Singapore-headquartered enterprises expanding globally to high-growth digital startups and cross-border commerce players across emerging SEA markets.
• Develop and own Stripe's South East Asia marketing strategy, aligning programs to regional GTM priorities across key markets including Singapore, Indonesia, Malaysia, Thailand, the Philippines, and Korea.
• Drive measurable full-funnel impact—pipeline creation, deal acceleration, customer acquisition, expansion, and long-term engagement—across the entire customer lifecycle journey for target segments and verticals in SEA.
• Build deep, trusted partnerships with SEA Sales, SDR, and Solutions Architecture teams; co-develop market-specific GTM plans with sales leadership and ensure disciplined pipeline follow-through.
• Partner with APAC Demand Generation, Product Marketing, and Comms to develop locally relevant messaging, content, and campaigns tailored to executive buyers, technical decision-makers, and line-of-business leaders across SEA markets.
• Drive Stripe thought leadership and brand differentiation, positioning the team as a strategic partner to internal and external stakeholders.
• Design and execute field marketing programs—including account-based marketing (ABM), executive roundtables, industry forums, third-party conferences, and curated field events—at both regional and market level.
• Translate Stripe's platform capabilities—payments, financial infrastructure, APIs, and ecosystem partnerships—into locally differentiated value propositions that address SEA-specific trends, regulatory environments, and business models (e.g., super apps, digital wallets, cross-border commerce, embedded finance).
• Build and nurture strategic regional ecosystems, including technology partners, industry associations, VCs, accelerators, and media platforms, to expand Stripe's reach and influence across target segments and verticals.
• Track, analyze, and communicate program performance with rigor; continuously optimize programs for efficiency, scale, and revenue impact while contributing best practices to the broader APAC and global marketing playbook.
• Surface market intelligence on emerging industry trends, competitive dynamics, and whitespace opportunities to inform product positioning, GTM strategy, and leadership decisions for SEA.
任职要求
We're looking for someone who meets the minimum requirements to be considered for this role. Preferred qualifications are a bonus, not a requirement.
Minimum requirements
• 8+ years of relevant B2B marketing experience, with a strong focus on field marketing, demand generation, ABM, or integrated marketing, including 5+ years focused on South East Asia markets.
• Demonstrated ability to design and execute regional marketing strategies that deliver against full-funnel metrics including pipeline creation, acceleration, and expansion.
• Proven experience marketing to enterprise, mid-market, or high-growth startup customers across diverse SEA geographies, with understanding of the region's economic, cultural, and regulatory environments.
• Hands-on experience with content development, executive engagement programs, vertical events, ecosystem partnerships, and multi-touch integrated campaigns.
• Strong cross-functional leadership and collaboration skills, with a track record of working closely with Sales, SDRs, Solutions Architecture, and regional stakeholders through joint planning and execution.
• Experience operating as a regional marketing owner while leveraging centralized demand generation, product marketing, and agency resources to scale programs efficiently.
• Proven ability to scale marketing impact through effective leverage of agency, media, and contractor resources.
• Solid understanding of CRM systems, funnel reporting, and data-driven marketing execution; familiarity with ABM frameworks and enterprise buying motions.
• Strong written and verbal English communication skills.
• Based in Singapore, with willingness to travel across SEA markets as needed.
• Leverages AI tools to automate routine tasks, build target lists, and personalize outreach, while maintaining rigorous standards for accuracy, data privacy, and brand alignment.
• Experience marketing platform, API-driven, SaaS, fintech, or cloud-based solutions to enterprise or digital-native audiences in SEA.
• Strong understanding of SEA-specific digital economy trends, fintech regulation, cross-border commerce dynamics, and embedded finance opportunities across key markets.
• Excellent program management skills, with the ability to manage multiple complex, market-specific initiatives across verticals and stakeholders simultaneously.
• Strong analytical capability, with the ability to translate performance data into actionable insights and strategic recommendations.
• Experience working with industry associations, consulting firms, system integrators, government bodies, or ecosystem partners to amplify reach and credibility across SEA.
• Startup mentality: bias to action, high adaptability, and operational discipline in a fast-evolving, high-growth environment.
• Creative, resourceful, and committed to operational and creative excellence.
• Proficiency in one or more additional SEA languages (Bahasa Indonesia/Malay, Thai, Filipino, or Vietnamese) is a plus as this role will be supporting businesses across multiple countries in the Southeast Asian region.