AEO与SEO负责人
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Head of AEO & SEOStripe · US Remote; Chicago, Atlanta, 加拿大
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职位描述
机器翻译我们是谁
关于 Stripe
Stripe 是一个面向企业的金融基础设施平台。数百万家公司——从全球最大的企业到最有雄心的初创公司——都在使用 Stripe 来接受付款、增长收入并加速新的商业机会。我们的使命是提升互联网的 GDP，而我们面前还有大量工作要做。这意味着你拥有一个前所未有的机会，在从事你职业生涯中最重要的工作的同时，让全球经济触手可及。
关于团队
增长营销是一支由绩效驱动的营销人员和渠道专家组成的团队。我们与增长产品、区域和需求营销以及销售紧密合作，通过自助服务和销售动向来推动收入增长。SEO 与 AEO 职能专门推动自然发现，确保当开发者、创始人和财务负责人在搜索或询问支付、金融基础设施及相关主题时，Stripe 能被找到、被引用并被推荐。
你将做什么
这个职位负责 Stripe 最具战略重要性且不断演变的获客渠道之一。自然搜索已经是我们最大、最高效的增长渠道之一，而 AI 驱动的答案引擎的出现，代表了企业发现软件方式的一次千载难逢的转变。该职位需要能够在内容、产品、工程和数据交汇处运作，并且能够就自然可见性的战略重要性可信地与 Stripe 高管团队互动。这是一个难得的机会，可以为像 Stripe 这样的公司定义 AEO 的含义，并打造其他人将会遵循的玩法手册。
职责
• 端到端负责 SEO 和 AEO（答案引擎优化）的自然增长战略，包括技术优化、内容战略、站内体验，以及在通用助手（ChatGPT、Google AI Overviews、Gemini、Perplexity 等）和编码助手（例如 Claude、Codex 等）中的可见性
• 领导、发展并留住一支高绩效的 SEO 和 AEO 专家团队，培育实验、运营卓越和持续学习的文化
岗位职责
这个职位负责 Stripe 最具战略重要性且不断演变的获客渠道之一。自然搜索已经是我们最大、最高效的增长渠道之一，而 AI 驱动的答案引擎的出现，代表了企业发现软件方式的一次千载难逢的转变。该职位需要能够在内容、产品、工程和数据交汇处运作，并且能够就自然可见性的战略重要性可信地与 Stripe 高管团队互动。这是一个难得的机会，可以为像 Stripe 这样的公司定义 AEO 的含义，并打造其他人将会遵循的玩法手册。
• 端到端负责 SEO 和 AEO（答案引擎优化）的自然增长战略，包括技术优化、内容战略、站内体验，以及在通用助手（ChatGPT、Google AI Overviews、Gemini、Perplexity 等）和编码助手（例如 Claude、Codex 等）中的可见性
• 领导、发展并留住一支高绩效的 SEO 和 AEO 专家团队，培育实验、运营卓越和持续学习的文化
• 在 AEO 和 SEO 两方面推动自然可见性、排名、引用、流量、注册、销售线索和下游激活的可衡量提升
• 推动 AI 工具理解 Stripe 产品如何运作以及如何正确集成它们的可衡量提升
• 与产品、工程、内容、增长、数据科学和营销跨职能合作，将 SEO/AEO 最佳实践嵌入 Stripe 的网站资产、文档和产品界面
• 构建并演进 SEO 和 AEO 的衡量框架：开发归因模型，定义领先/滞后指标，并量化自然渠道的收入影响
• 负责 AEO 的战略路线图：确立 Stripe 对 AI 生成答案如何重塑发现的观点，并让 Stripe 处于获胜位置
• 推动内容质量、网站架构和结构化数据的改进，以最大化可发现性
• 在 Stripe 内部代表自然增长绩效和战略：将复杂的技术 SEO/AEO 概念转化为清晰的业务影响叙事
任职要求
我们在寻找符合该职位最低要求的人选。如果你符合这些要求，我们鼓励你申请。优先资格是加分项，而非要求。
最低要求
• 10 年以上 SEO 经验，其中至少 3 年领导团队，以及 2 年以上以高级/领导层身份与高管互动
• 在技术 SEO 和内容战略两方面都有经证实的专业知识，并有在规模化环境中推动显著自然增长的成绩记录
• 深入理解 AI 驱动的搜索和答案引擎如何运作（基于 LLM 的检索、引用行为、实体识别），并对其优化方式有清晰观点
• 能够跨多个杠杆推动改进：内容、网站架构、产品界面、结构化数据、衡量以及跨职能影响力
• 强大的分析基础：熟悉数据、归因挑战，并能构建量化自然渠道业务影响的衡量框架
• 已证明能够向高管受众传达复杂技术概念，并围绕自然增长投资建立战略一致性
• 有与工程、产品、内容和数据科学团队跨职能合作以规模化实施 SEO/AEO 改进的经验
• 有构建、发展和留住高绩效团队的成绩记录
• 有面向开发者或技术型 B2B 产品的经验，其中文档、API 参考和技术内容是重要的自然界面
• 有国际 SEO 战略背景，包括管理多个市场和语言的自然增长
• 有规模化构建程序化或产品驱动 SEO 的经验（例如模板页面、用户生成内容、动态落地页）
• 在 AEO 方面展现出先发优势——有监测、优化或衡量 AI 生成答案中可见性的证据
• 能够适应快节奏、指标驱动的文化，在这种文化中你必须通过数据和战略叙事为投资建立理由
以上内容由机器翻译自动生成，可能存在错误；投递前请以雇主原文为准。
查看雇主原文
职位描述
Who we are
About Stripe
Stripe is a financial infrastructure platform for businesses. Millions of companies - from the world’s largest enterprises to the most ambitious startups - use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone's reach while doing the most important work of your career.
About the team
Growth Marketing is a team of performance-driven marketers and channel specialists. We partner closely with growth product, regional and demand marketing, and sales to drive revenue through self-serve and sales motions. The SEO & AEO function specifically drives organic discovery ensuring Stripe is found, cited, and recommended when developers, founders, and finance leaders are searching for or asking about payments, financial infrastructure, and related topics.
What you’ll do
This role owns one of the most strategically important and evolving acquisition channels at Stripe. Organic search is already one of our largest and most efficient growth channels and the emergence of AI-powered answer engines represents a once-in-a-generation shift in how businesses discover software. The role requires someone who can operate at the intersection of content, product, engineering, and data and who can credibly engage with Stripe's executive team on the strategic importance of organic visibility. This is a rare opportunity to define what AEO means for a company like Stripe and to build the playbook that others will follow.
Responsibilities
• Own the organic growth strategy end-to-end across SEO and AEO (Answer Engine Optimization), including technical optimizations, content strategy, on-site experience, and visibility in general purpose assistants (ChatGPT, Google AI Overviews, Gemini, Perplexity, etc.) and coding assistants (e.g. Claude, Codex, etc.)
• Lead, develop, and retain a high-performing team of SEO and AEO specialists, fostering a culture of experimentation, operational excellence,
岗位职责
This role owns one of the most strategically important and evolving acquisition channels at Stripe. Organic search is already one of our largest and most efficient growth channels and the emergence of AI-powered answer engines represents a once-in-a-generation shift in how businesses discover software. The role requires someone who can operate at the intersection of content, product, engineering, and data and who can credibly engage with Stripe's executive team on the strategic importance of organic visibility. This is a rare opportunity to define what AEO means for a company like Stripe and to build the playbook that others will follow.
• Own the organic growth strategy end-to-end across SEO and AEO (Answer Engine Optimization), including technical optimizations, content strategy, on-site experience, and visibility in general purpose assistants (ChatGPT, Google AI Overviews, Gemini, Perplexity, etc.) and coding assistants (e.g. Claude, Codex, etc.)
• Lead, develop, and retain a high-performing team of SEO and AEO specialists, fostering a culture of experimentation, operational excellence, and continuous learning
• Drive measurable improvements in organic visibility, rankings, citations, traffic, signups, sales inbound and downstream activations across both AEO and SEO
• Drive measurable improvements in how well AI tools are able to understand how Stripe’s products work and how to properly integrate them
• Partner cross-functionally with product, engineering, content, growth, data science, and marketing to embed SEO/AEO best practices across Stripe's web properties, documentation, and product surfaces
• Build and evolve the measurement framework for SEO and AEO: develop attribution models, define leading/lagging indicators, and quantify the revenue impact of organic channels
• Own strategic roadmap for AEO: establish Stripe's point of view on how AI-generated answers reshape discovery, and position Stripe to win
• Drive improvements across content quality, website architecture, and structured data to maximize discoverability
• Represent organic growth performance and strategy across Stripe: translating complex technical SEO/AEO concepts into clear business impact narratives
任职要求
We're looking for someone who meets the minimum requirements to be considered for the role. If you meet these requirements, you are encouraged to apply. The preferred qualifications are a bonus, not a requirement.
Minimum requirements
• 10+ years of experience in SEO, with at least 3 years leading a team and 2+ years at a senior/leadership level engaging with executives
• Demonstrated expertise in both technical SEO and content strategy, with a track record of driving significant organic growth at scale
• Deep understanding of how AI-powered search and answer engines work (LLM-based retrieval, citation behavior, entity recognition) and a clear point of view on how to optimize for them
• Ability to drive improvements across multiple levers: content, website architecture, product surfaces, structured data, measurement, and cross-functional influence
• Strong analytical foundation: comfortable with data, attribution challenges, and building measurement frameworks that quantify the business impact of organic channels
• Proven ability to communicate complex technical concepts to executive audiences and build strategic alignment around organic growth investment
• Experience working cross-functionally with engineering, product, content, and data science teams to implement SEO/AEO improvements at scale
• Track record of building, developing, and retaining high-performing teams
• Experience with developer-focused or technical B2B products where documentation, API references, and technical content are significant organic surfaces
• Background in international SEO strategy, including managing organic growth across multiple markets and languages
• Experience building programmatic or product-led SEO at scale (e.g., template pages, user-generated content, dynamic landing pages)
• Demonstrated early-mover advantage in AEO evidence of monitoring, optimizing for, or measuring visibility in AI-generated answers
• Comfort operating in a fast-paced, metrics-driven culture where you must build the case for investment through data and strategic narrative