GTM 产品营销经理,商务体验
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GTM Product Marketing Manager, Commerce ExperiencesStripe · 美国
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职位描述
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关于 Stripe
Stripe 是一个面向企业的金融基础设施平台。数百万家公司——从全球最大的企业到最有抱负的初创公司——都在使用 Stripe 来接受付款、增长收入并加速新的商业机会。我们的使命是提升互联网的 GDP,而我们面前还有大量工作要做。这意味着你拥有一个前所未有的机会,在从事你职业生涯中最重要的工作的同时,让全球经济触手可及。
关于团队
GTM 产品营销团队隶属于 Stripe 的产品营销组织。我们确保 Stripe 的销售人员在进入每一次对话时都准备充分、充满信心,并掌握正确的叙事。作为 Stripe 通用产品赋能卓越中心,我们为销售人员如何学习和推介我们的产品设定标准,推动各产品套件之间的一致性,并充当营销部门的“一线之声”——呈现销售人员洞察,以优化上游信息和定位。我们将产品价值转化为销售人员可直接使用的叙事、资源和赋能材料——并衡量我们对销售人员信心以及团队推介、资格评估和成交效率的影响。
Stripe 的 Commerce Experiences 产品(Optimized Checkout Suite、Link、Terminal、Agentic Commerce)帮助企业在各个渠道转化更多客户——从在线结账,到数字钱包,到线下商务,再到新兴的 AI 驱动购物世界。我们正在寻找一位卓越的 GTM 产品营销人员,将 Stripe 的故事推向市场。在这个职位中,你将成为产品、营销和一线团队之间的连接组织。你将把复杂的商务和结账能力转化为能引起用户共鸣并推动采用的引人叙事和销售资源。你将赋能面向客户的团队,使他们能够自信地
岗位职责
作为 Commerce Experiences 的 GTM PMM,你需要快速深入理解 Stripe 的 Commerce Experiences 产品、买方画像和差异化。你将:
• 负责整个销售漏斗中的内容开发和 GTM 赋能策略——创建销售人员可直接使用的资源(推介演示文稿、FAQ、价值主张、谈话要点),将产品定位转化为清晰、有差异化的客户价值主张,面向企业、中端市场和平台型买家。
• 与 Market Intelligence 合作,监测并理解商务、结账和新兴 agentic commerce 的市场趋势、竞争动态以及面向销售人员的竞争叙事——综合洞察,并利用这些洞察构建差异化定位。
• 设计并交付培训项目,以建立销售人员在 Commerce Experiences 产品组合方面的专业能力。
• 让销售人员为 Stripe Sessions 等重大产品发布活动做好准备,并理解产品路线图正在构建的细节。
• 利用数据和洞察识别赋能和知识缺口,确定资产开发优先级,发布新内容,并衡量其对销售人员信心及其他 KPI 的有效性。
• 定期呈现一线洞察——通过每月汇报和结构化复盘——为核心 PMM 定位和产品路线图提供信息。
最低要求
• 3 年以上产品营销经验,最好是在 B2B 科技领域。
• 强烈优先考虑具备结账、电商、数字钱包、agentic commerce 或其他商务平台的直接经验。
• 具备企业销售周期和技术产品的经验。
• 出色的沟通和演示能力,并有将复杂策略提炼为清晰、有说服力叙事的可靠业绩记录。
• 强大的利益相关者管理能力。
• 能够快速推进,同时不牺牲对细节或打磨程度的关注。
• 自我驱动,能在快节奏、模糊不清的环境中茁壮成长,并能同时管理多个优先事项。
• 适应数据驱动决策并衡量营销影响。
• 能够与产品、销售和营销部门的利益相关者有效协作,并促进围绕共同目标达成一致。
任职要求
• 已证明能够自如地与不同学科的资深领导者合作并向其汇报。
• 强大的协作能力,倾向于寻求并分享不同观点,并能够赢得利益相关者的信任
• 具备使用或构建 AI 驱动工具以加速销售人员生产力或内容开发的经验。
以上内容由机器翻译自动生成,可能存在错误;投递前请以雇主原文为准。
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职位描述
Who we are
About Stripe
Stripe is a financial infrastructure platform for businesses. Millions of companies - from the world’s largest enterprises to the most ambitious startups - use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone's reach while doing the most important work of your career.
About the team
The GTM Product Marketing team sits within Stripe's Product Marketing org. We make sure Stripe sellers walk into every conversation prepared, confident, and armed with the right story. As Stripe's center of excellence for general product enablement, we set the standard for how sellers learn and pitch our products, drive consistency across product suites, and act as Marketing's Voice of the Field — surfacing seller insights to sharpen upstream messaging and positioning. We translate product value into seller-ready narratives, resources, and enablement — and we measure our impact on seller confidence and how effectively our teams pitch, qualify, and close.
Stripe's Commerce Experiences products (Optimized Checkout Suite, Link, Terminal, Agentic Commerce) help businesses convert more customers across every channel — from online checkout, to digital wallets, to in-person commerce, to the emerging world of AI-driven shopping. We're looking for an exceptional GTM product marketer to bring Stripe's story to market. In this role, you'll be the connective tissue between product, marketing, and the field. You'll translate complex commerce and checkout capabilities into compelling narratives and seller resources that resonate with our users and drive adoption. You'll equip customer-facing teams to confidently
岗位职责
As the GTM PMM for Commerce Experiences, you’ll need to quickly build a deep understanding of Stripe’s Commerce Experiences products, buyer personas, and differentiation. You will:
• Own the content development and GTM enablement strategy across the sold funnel — creating seller-ready resources (pitch decks, FAQs, value props, talking points) that translate product positioning into clear, differentiated customer value propositions for enterprise, mid-market, and platform buyers.
• Partner with Market Intelligence to monitor and understand commerce, checkout, and emerging agentic commerce market trends, competitive dynamics, and seller-facing competitive narratives — synthesize insights, and leverage these to build differentiated positioning.
• Design and deliver training programs that build seller expertise across the Commerce Experiences portfolio.
• Prepare sellers for major product launch events like Stripe Sessions, and to understand the details of the roadmap product is building.
• Leverage data and insights to identify enablement and knowledge gaps, prioritize asset development, launch new content, and measure effectiveness on seller confidence and other KPIs.
• Surface field insights on a regular cadence — through monthly readouts and structured retros — to inform core PMM positioning and product roadmap.
Minimum requirements
• 3+ years of product marketing experience, preferably in B2B tech.
• Direct experience with checkout, ecommerce, digital wallets, agentic commerce or other commerce platforms is strongly preferred.
• Experience with Enterprise sales cycles and technical products.
• Excellent communication and presentation abilities, with a proven track record of distilling complex strategies into clear, compelling narratives.
• Strong stakeholder management skills.
• Ability to move quickly without compromising attention to detail or polish.
• A self-starter who thrives in fast-paced, ambiguous environments and can manage multiple priorities simultaneously.
• Comfort with data-driven decision making and measuring marketing impact.
• Ability to collaborate effectively with stakeholders across Product, Sales, and Marketing, and contribute to alignment on shared goals.
任职要求
• Demonstrated comfort working with, and presenting to, senior leaders across a variety of disciplines.
• Strong collaboration skills, a tendency to seek and share alternative views, and an ability to earn stakeholder confidence
• Experience using or building AI-powered tooling to accelerate seller productivity or content development.