增长营销负责人，SEM
查看雇主原标题
Growth Marketing Lead, SEMAirbnb · 美国
职位信息来自雇主公开的招聘页面。申请前请务必在雇主官网核实详情。
为什么值得关注？
发现指数 42/100，仅依据与该职位一起存储的证据计算。
- 新的雇主官方职位
分数构成
- 时效性 （随职位发布时间变化）+18
- 雇主官方来源+15
- 稀有职位+1
- 公司来源健康度+8
该职位未包含：已披露薪资、远程职位、提及签证担保、提及搬迁、未出现在监控的职位板上。
这些理由来自雇主自己的职位描述与我们核实过的来源检查结果。除了已存储的信号之外，我们不做任何推测。
职位描述
机器翻译Airbnb 诞生于 2007 年，当时两位房东在旧金山的家中接待了三位房客，此后已发展到超过 500 万名房东，在全球几乎每个国家接待了超过 20 亿人次房客入住。每天，房东们提供独特的房源和体验，让房客能够以更真实的方式与社区建立联系。
你将加入的社区：
增长营销团队处于营销、数据和技术的交汇点，推动 Airbnb 全公司范围内可规模化的获客和可衡量的业务影响。我们的工作对推动公司营收增长至关重要。我们正在寻找一位极具战略眼光且精通技术的增长营销负责人，负责 Host SEM，即我们付费搜索项目的供给侧。你将成为渠道专家、思想伙伴，以及产品、数据科学、工程、供给、FP&A、品牌和创意团队领导者和业务伙伴值得信赖的顾问，共同制定战略并超越雄心勃勃的 KPI 目标。
你将带来的改变：
你将领导 Airbnb 全球 Host SEM 项目的端到端战略与执行，推动高效的房东获客和长期供给增长。你将领导跨主要搜索平台的大规模 SEM 投资，识别新的增长机会，设计并扩展实验以支持投资决策，并优化表现以最大化业务影响和 ROI。你将跨职能协作，推动可规模化解决方案，影响路线图，并向高级领导层传达数据驱动的建议，从而影响关键业务决策。
典型的一天：
• 领导 Airbnb 跨主要搜索平台（Google、Bing 和新兴渠道）的全球 Host SEM 项目，推动高效的房东获客和长期供给增长。
• 制定并执行 Host SEM 的战略路线图，使投资策略和预算分配与全球及区域业务优先级保持一致。
• 在出价、创意、落地页、受众和衡量方面设计、执行并扩展实验，以推动漏斗改进。
• 与供给、数据科学、工程、品牌、创意和财务团队紧密合作，交付可规模化的增长解决方案。
• 负责该项目的端到端报告，提供准确、可执行的洞察，为投资决策和业务表现提供依据。
• 通过清晰、数据驱动的叙述和演示，向业务伙伴和领导层传达战略、表现洞察和建议。
• 利用 AI、自动化和创新营销技术来改进优化、衡量和运营效率。
你的专长：
• 10 年以上在快节奏消费科技公司从事相关 SEM 工作的经验；B2B 或双边市场经验是巨大加分项！
• 拥有负责大规模获客渠道、管理重大预算（每年 $XX–XXXM+）并交付可衡量业务影响的可靠业绩记录。
• 在 SEM 技术栈方面具备深厚技术专长，包括出价、衡量、归因、跟踪、feed 管理。
• 具备领导高可见度跨职能项目从战略到执行、衡量和业务成果的实证经验。
• 卓越的高管沟通和利益相关者管理能力，能够将复杂想法提炼为易于理解的叙述。
• 强烈的主人翁心态，能够在模糊环境中茁壮成长，适应不断变化的优先级，并平衡战略思维与运营卓越。
• 熟练使用 SQL 和 Excel。
• 热衷于采用 AI 工具提升生产力（例如 ChatGPT、Claude、Gemini 或类似工具）。
• 商业、经济、统计或其他定量学科的本科学位。或同等教育背景与逐步积累经验的组合
你的工作地点：
可远程。该职位可能包括偶尔在 Airbnb 办公室工作或参加 offsite，具体与你的经理商定。虽然该职位可远程，但你必须居住在 Airbnb, Inc. 拥有注册实体的州。点击此处查看最新的排除州列表。该列表持续变化，因此如果你居住的州在排除列表中，请再次与我们确认。如果你的职位由另一家 Airbnb 实体雇用，你的招聘人员将告知你可以从哪些州工作。
虽然该职位可远程，但通常期望你按照与 Airbnb 总部美国太平洋时间（PST）兼容的时间表工作，并能够偶尔灵活安排与国际团队和合作伙伴的 Zoom 会议。
我们对包容与归属的承诺：
Airbnb 致力于与尽可能广泛的人才库合作。我们相信多元化的想法能够促进创新和参与，并使我们能够吸引富有创意的人才，开发最好的产品、服务和解决方案。鼓励所有符合条件的人申请。
我们也努力提供对残障人士包容的申请和面试流程。如果你是残障候选人，并且需要合理便利才能提交申请，请通过以下方式联系我们：reasonableaccommodations@airbnb.com 。请包括你的全名、你申请的职位，以及协助你完成招聘流程所需的便利。
我们请求你仅在你因残障而无法完成我们的在线申请时才联系我们。
我们将如何照顾你：
我们的职位名称可能跨越多个职业级别。实际基本薪资取决于许多因素，例如：培训、可迁移技能、工作经验、业务需求和市场需求。基本薪资范围可能会发生变化，并可能在未来修改。该职位也可能有资格获得奖金、股权、福利和员工旅行积分。
薪资
$160,000 — $200,000 USD
合理便利：我们致力于在整个招聘过程中为残障申请人提供合理便利。如果你需要帮助或便利，请在有人就某个职位联系你时告知你的招聘人员。
关于招聘诈骗的说明：诈骗者有时会冒充 Airbnb 招聘人员，从候选人那里获取金钱或个人信息。对于 Airbnb 的招聘流程，有几件事始终属实：我们的空缺职位发布在 Airbnb 的职业页面上，网址为 careers.airbnb.com，我们的招聘人员只会从 @ airbnb.com 或 @ ext.airbnb.com 电子邮件地址联系。我们的招聘人员在面试期间绝不会询问你的社会安全号码、银行账户详情、护照或支付应用信息。我们也绝不会在面试过程中要求你支付费用、汇款、存入或兑现支票，或购买工作相关设备（例如公司笔记本电脑）。我们鼓励候选人对此类招聘诈骗保持警惕，如果你不相信某个人确实隶属于 Airbnb，请不要分享敏感信息。
以上内容由机器翻译自动生成，可能存在错误；投递前请以雇主原文为准。
查看雇主原文
职位描述
Airbnb was born in 2007 when two hosts welcomed three guests to their San Francisco home, and has since grown to over 5 million hosts who have welcomed over 2 billion guest arrivals in almost every country across the globe. Every day, hosts offer unique stays and experiences that make it possible for guests to connect with communities in a more authentic way.
The Community You Will Join:
The Growth Marketing team sits at the intersection of marketing, data, and technology, driving scalable acquisition and measurable business impact across Airbnb. Our work is critical to driving the company’s top line growth. We are looking for a highly strategic and technically savvy Growth Marketing Lead to own Host SEM, the supply side of our Paid Search program. You will be a channel expert, thought partner, and trusted advisor to leaders and business partners across Product, Data Science, Engineering, Supply, FP&A, Brand, and Creative teams to shape strategy and exceed ambitious KPI goals.
The Difference You Will Make:
You will lead end-to-end strategy and execution of Airbnb's Global Host SEM program, driving efficient host acquisition and long-term supply growth. You'll lead large-scale SEM investments across major search platforms, identify new growth opportunities, design and scale experimentation to inform investment decisions, and optimize performance to maximize business impact and ROI. You’ll collaborate cross-functionally to drive scalable solutions, influence roadmaps, and communicate data-driven recommendations to senior leadership that shape key business decisions.
A Typical Day:
• Lead Airbnb's global Host SEM program across major search platforms (Google, Bing, and emerging channels) to drive efficient host acquisition and long-term supply growth.
• Develop and execute the strategic roadmap for Host SEM, aligning investment strategy and budget allocation with global and regional business priorities.
• Design, execute, and scale experiments across bidding, creatives, landing pages, audiences, and measurement to drive funnel improvements.
• Partner closely with Supply, Data Science, Engineering, Brand, Creative, and Finance teams to deliver scalable growth solutions.
• Own end-to-end reporting for the program, providing accurate, actionable insights that inform investment decisions and business performance.
• Communicate strategy, performance insights, and recommendations to business partners and leadership through clear, data-driven narratives and presentations.
• Leverage AI, automation, and innovative marketing technologies to improve optimization, measurement, and operational efficiency.
Your Expertise:
• 10+ years of relevant SEM experience at a fast-paced consumer technology company; B2B or two-sided marketplace experience is a huge plus!
• Proven track record of owning a large-scale acquisition channel, managing significant budgets ($XX–XXXM+ annually), and delivering measurable business impact.
• Deep technical expertise in the SEM tech stack, including bidding, measurement, attribution, tracking, feed management.
• Demonstrated experience leading high-visibility cross-functional projects from strategy through execution, measurement, and business outcomes.
• Exceptional executive communication and stakeholder management skills, with the ability to distill complex ideas into easily digestible narratives.
• Strong ownership mindset with the ability to thrive in ambiguity, adapt to changing priorities, and balance strategic thinking with operational excellence.
• Proficiency in SQL and Excel.
• Passion for adopting AI tools to improve productivity (e.g., ChatGPT, Claude, Gemini, or similar).
• Bachelor's degree in Business, Economics, Statistics, or other quantitative disciplines. Or equivalent combination of education and progressive experience
Your Location:
Remote Eligible. The role may include occasional work at an Airbnb office or attendance at offsites, as agreed to with your manager. While the position is Remote Eligible, you must live in a state where Airbnb, Inc. has a registered entity. Click here for the up-to-date list of excluded states. This list is continuously evolving, so please check back with us if the state you live in is on the exclusion list. If your position is employed by another Airbnb entity, your recruiter will inform you what states you are eligible to work from.
While the position is remote eligible, you will typically be expected to work on a schedule that is compatible with Airbnb HQ on US Pacific time (PST), with the ability to occasionally flex for Zoom meetings with international teams and partners.
Our Commitment To Inclusion & Belonging:
Airbnb is committed to working with the broadest talent pool possible. We believe diverse ideas foster innovation and engagement, and allow us to attract creatively-led people, and to develop the best products, services and solutions. All qualified individuals are encouraged to apply.
We strive to also provide a disability inclusive application and interview process. If you are a candidate with a disability and require reasonable accommodation in order to submit an application, please contact us at: reasonableaccommodations@airbnb.com . Please include your full name, the role you’re applying for and the accommodation necessary to assist you with the recruiting process.
We ask that you only reach out to us if you are a candidate whose disability prevents you from being able to complete our online application.
How We'll Take Care of You:
Our job titles may span more than one career level. The actual base pay is dependent upon many factors, such as: training, transferable skills, work experience, business needs and market demands. The base pay range is subject to change and may be modified in the future. This role may also be eligible for bonus, equity, benefits, and Employee Travel Credits.
薪资
$160,000 — $200,000 USD
Reasonable Accommodations: We are committed to providing reasonable accommodations throughout the recruitment process for applicants with disabilities. If you need assistance, or an accommodation, please let your recruiter know once you are contacted about a role.
A Note on Recruiting Scams: Scammers sometimes pose as Airbnb recruiters to get money or personal information from candidates. A few things that will always be true for Airbnb’s hiring process: our open roles are posted on Airbnb’s Career’s Page at careers.airbnb.com, and our recruiters correspond only from @ airbnb.com or @ ext.airbnb.com email addresses. Our recruiters will never ask for your Social Security number, bank account details, passport, or payment app information while you are interviewing. We’ll also never ask you to pay a fee, send money, deposit or cash a check, or purchase work-related equipment (such as a company laptop) during the interview process. We encourage candidates to remain vigilant of these recruiting scams and not share sensitive information if you do not believe an individual is actually affiliated with Airbnb.