增长营销负责人，程序化广告与视频
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Growth Marketing Lead, Programmatic & VideoBrex · New York, New York, 美国 · $167k – $209k
职位信息来自雇主公开的招聘页面。申请前请务必在雇主官网核实详情。
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发现指数 57/100，仅依据与该职位一起存储的证据计算。
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职位描述
机器翻译为什么加入我们
Brex 是智能金融平台，帮助企业在 200 多个市场中更明智地支出、更快速地行动。通过将全球企业卡和银行服务与直观的支出管理、账单支付和差旅软件相结合，Brex 使创始人和财务团队能够加速运营、获得实时可见性，并轻松控制支出。Brex 的 AI 原生自动化和世界级服务为客户消除了手动费用和会计任务，让他们能够专注于最重要的事情。数以万计的世界顶级公司都在使用 Brex，包括 DoorDash、Coinbase、Robinhood、Zoom、Plaid、Reddit 和 SeatGeek。
在 Brex 工作，你可以突破自己的极限、挑战现状，并与业内最聪明的人才合作。我们致力于打造多元化的团队和包容的文化，并相信你的潜力只应受限于你的梦想有多大。我们通过为你提供职业成长所需的工具、资源和支持，让这一切成为现实。
Brex 的市场营销
市场营销团队讲述 Brex 的故事——将产品创新转化为对客户的极致关注。我们制定信息传递策略、塑造品牌，并通过深思熟虑、引人入胜的内容让我们的平台栩栩如生。我们的团队涵盖收入营销、产品营销和品牌营销，并与产品、销售、业务发展和设计团队跨职能合作，以推动增长并建立信任。
你将做什么
Brex 正在寻找一位具有战略思维、以数据驱动的增长营销负责人，程序化广告与视频，来塑造我们在程序化展示广告、YouTube、CTV、在线视频、音频和新兴渠道上的投资方式。
你将负责一个横跨品牌和增长的高影响力媒体组合，并有机会定义这些项目如何协同运作、证明其增量影响，并确定 Brex 下一步应该在哪里投资。你将把深厚的程序化广告专业知识与强大的衡量、受众和实验直觉相结合，将媒体洞察转化为更明智的投资决策和可扩展的增长。关键在于，你懂得如何通过效果视角来打造品牌，将上层漏斗投资与近期影响和长期价值创造联系起来。
这是一个高度可见的职位，适合那些热衷于建设的人：演进我们的媒体运营模式，强化我们的技术和合作伙伴生态系统，并帮助建立将塑造 Brex 付费媒体战略下一阶段的系统和能力。
你在哪里工作
该职位将常驻我们的纽约市办公室。我们采用混合办公环境，结合了活力和联系 o
岗位职责
Brex 正在寻找一位具有战略眼光、数据驱动的增长营销负责人，程序化与视频方向，来塑造我们在程序化展示、YouTube、CTV、在线视频、音频及新兴渠道上的投资方式。
你将负责一个横跨品牌与增长的高影响力媒体组合，并有机会定义这些项目如何协同运作、证明其增量影响，并确定 Brex 下一步应在何处投资。你将把深厚的程序化专业能力与强大的衡量、受众和实验直觉相结合，将媒体洞察转化为更明智的投资决策和可扩展的增长。关键在于，你懂得如何以效果视角打造品牌，将上层漏斗投资与近期影响和长期价值创造联系起来。
这是一个高度可见的职位，适合热衷于从零构建的人：演进我们的媒体运营模式，强化我们的技术和合作伙伴生态，并帮助建立将塑造 Brex 付费媒体战略下一阶段的系统和能力。
工作地点
该职位将常驻我们的纽约市办公室。我们采用混合办公环境，将办公室工作的活力与联系，与居家办公的福利和灵活性相结合。团队成员预计每周到办公室工作三天（周一、周三和周四）。Brex 还提供每年最多四周的远程办公灵活性，以一周为增量。
• 负责品牌 + 增长下程序化展示、视频（CTV、OLV、YouTube）、音频及新兴数字渠道的战略、投资和效果。
• 随着归属和能力演进，演进 Brex 的媒体运营模式和合作伙伴生态，包括 DSP/供应商评估、入驻、代理机构和合作伙伴管理，以及可扩展流程和最佳实践的开发。
• 利用第一方数据、意图、上下文、建模和第三方信号构建整合受众策略，以触达漏斗各阶段的优先受众。
• 为媒体组合构建衡量框架，与分析和数据科学团队合作，开展归因、增量性、地域/留出测试、品牌提升，以及将上层漏斗投资与下游业务成果联系起来的方法。
• 与品牌、PMM 和设计团队跨职能合作，将活动目标和效果洞察转化为媒体策略、创意需求、测试计划和可执行的洞察。
• 通过识别新兴渠道、技术和 AI 赋能的机会，并将明确的建议纳入季度和年度规划，塑造媒体组合的未来。
• 在程序化媒体领域建立可扩展的治理和运营标准，包括 QA、风险控制和文档。
任职要求
• 7年以上增长营销或效果营销的实操经验，在程序化媒体和视频/CTV广告方面拥有深厚专长。
• 具备管理多渠道媒体组合和重大预算的实证经验，包括投资规划、预测、优化和规模化决策。
• 深入了解程序化生态系统和主要DSP（例如DV360、The Trade Desk或类似平台），包括竞价、库存、受众策略、品牌安全和供应商管理。
• 对全漏斗B2B营销有深刻理解，并具备将认知和考虑阶段投资与下游业务成果相连接的经验。
• 在衡量、归因和增量性方面具备高级熟练度，包括实验设计、提升研究和对照组/地域测试。
• 具备使用第一方、上下文、意图、建模和第三方数据构建受众架构的实证能力。
• 出色的创意判断力，以及与品牌和创意团队合作制定视频、展示和效果创意策略及测试的经验。
• 优秀的沟通者，具备影响高级利益相关者、领导复杂跨职能举措和指导其他营销人员的实证能力。
• 高度自主、具有战略思维，并能在快速变化的环境中自如地构建新能力和运营模式。
加分项
• 拥有金融科技营销或面向金融专业人士营销的经验。
• 熟悉产品驱动增长或混合需求模型。
• 拥有演进媒体运营模式并构建更强内部程序化、视频或CTV能力的经验。
福利待遇
Brex 是智能金融平台，使公司能够在 200 多个市场中更智能地支出、更快速地行动。通过将全球企业卡和银行服务与直观的支出管理、账单支付和差旅软件相结合，Brex 使创始人和财务团队能够加速运营、获得实时可见性并轻松控制支出。Brex 的 AI 原生自动化和世界级服务为客户消除了手动费用和会计任务，使他们能够专注于最重要的事情。数以万计的全球顶尖公司都在使用 Brex，包括 DoorDash、Coinbase、Robinhood、Zoom、Plaid、Reddit 和 SeatGeek。
在 Brex 工作，你可以突破极限、挑战现状，并与业内最聪明的人才合作。我们致力于打造多元化的团队和包容的文化，并相信你的潜力只应受限于你的梦想有多大。我们通过为你提供职业发展所需的工具、资源和支持，让这一切成为现实。
Brex 的市场营销
市场营销团队讲述 Brex 的故事——将产品创新转化为客户痴迷。我们制定信息传递、塑造品牌，并通过深思熟虑、引人入胜的内容让我们的平台栩栩如生。我们的团队涵盖收入营销、产品营销和品牌营销，并与产品、销售、业务发展和设计部门跨职能合作，以推动增长并建立信任。
该职位的预期薪资范围为 $167,240 - $209,050。然而，起始基本工资将取决于多种因素，包括候选人的地点、技能、经验、市场需求和内部薪酬平衡。根据所提供的职位，股权和其他形式的薪酬可能作为总薪酬方案的一部分提供。
Brex LLC 是 Capital One, N.A. 的全资子公司。 请注意，求职者可能会成为恶意行为者针对的目标，以获取个人数据。Brex 招聘人员只会通过 LinkedIn 或使用 brex.com 域名的电子邮件联系。任何声称来自 Brex 的其他来源的联系都应被忽略。
以上内容由机器翻译自动生成，可能存在错误；投递前请以雇主原文为准。
查看雇主原文
职位描述
Why join us
Brex is the intelligent finance platform that enables companies to spend smarter and move faster in more than 200 markets. By combining global corporate cards and banking with intuitive spend management, bill pay, and travel software, Brex enables founders and finance teams to accelerate operations, gain real-time visibility, and control spend effortlessly. Brex’s AI-native automation and world-class service eliminate manual expense and accounting tasks for customers so they can focus on what matters most. Tens of thousands of the world's best companies run on Brex, including DoorDash, Coinbase, Robinhood, Zoom, Plaid, Reddit, and SeatGeek.
Working at Brex allows you to push your limits, challenge the status quo, and collaborate with some of the brightest minds in the industry. We’re committed to building a diverse team and inclusive culture and believe your potential should only be limited by how big you can dream. We make this a reality by empowering you with the tools, resources, and support you need to grow your career.
Marketing at Brex
The Marketing team tells the Brex story — turning product innovation into customer obsession. We develop messaging, shape the brand, and bring our platform to life through thoughtful, compelling content. Our team spans Revenue Marketing, Product Marketing, and Brand Marketing, and works cross-functionally with Product, Sales, Business Development, and Design to drive growth and build trust.
What you’ll do
Brex is seeking a strategic, data-driven Growth Marketing Lead, Programmatic & Video to shape how we invest across programmatic display, YouTube, CTV, online video, audio, and emerging channels.
You’ll own a high-impact media portfolio spanning Brand and Growth, with the opportunity to define how these programs work together, prove their incremental impact, and identify where Brex should invest next. You’ll combine deep programmatic expertise with strong measurement, audience, and experimentation instincts to turn media insights into smarter investment decisions and scalable growth. Critically, you know how to build brand through a performance lens, connecting upper-funnel investments to near-term impact and long-term value creation.
This is a highly visible role for someone excited to build: evolving our media operating model, strengthening our technology and partner ecosystem, and helping establish the systems and capabilities that will shape the next phase of Brex’s paid media strategy.
Where you’ll work
This role will be based in our New York City office. We are a hybrid environment that combines the energy and connections o
岗位职责
Brex is seeking a strategic, data-driven Growth Marketing Lead, Programmatic & Video to shape how we invest across programmatic display, YouTube, CTV, online video, audio, and emerging channels.
You’ll own a high-impact media portfolio spanning Brand and Growth, with the opportunity to define how these programs work together, prove their incremental impact, and identify where Brex should invest next. You’ll combine deep programmatic expertise with strong measurement, audience, and experimentation instincts to turn media insights into smarter investment decisions and scalable growth. Critically, you know how to build brand through a performance lens, connecting upper-funnel investments to near-term impact and long-term value creation.
This is a highly visible role for someone excited to build: evolving our media operating model, strengthening our technology and partner ecosystem, and helping establish the systems and capabilities that will shape the next phase of Brex’s paid media strategy.
Where you’ll work
This role will be based in our New York City office. We are a hybrid environment that combines the energy and connections of being in the office with the benefits and flexibility of working from home. Team members are expected to work in-office three days per week (Mondays, Wednesdays, and Thursdays). Brex also offers the flexibility to work remotely for up to four weeks per year, in one-week increments.
• Own strategy, investment, and performance across programmatic display, video (CTV, OLV, YouTube), audio, and emerging digital channels across Brand + Growth.
• Evolve Brex’s media operating model and partner ecosystem, including DSP/vendor evaluation, onboarding, agency and partner management, and development of scalable processes and best practices as ownership and capabilities evolve.
• Build integrated audience strategies using first-party data, intent, contextual, modeled, and third-party signals to reach priority audiences across the funnel.
• Build the measurement framework for the portfolio, partnering with Analytics and Data Science on attribution, incrementality, geo/holdout tests, brand lift, and approaches that connect upper-funnel investment to downstream business outcomes.
• Partner cross-functionally with Brand, PMM, and Design to translate campaign objectives and performance insights into media strategy, creative requirements, testing plans, and actionable learnings.
• Shape the future of the portfolio by identifying emerging channels, technologies, and AI-enabled opportunities and bringing clear recommendations into quarterly and annual planning.
• Build scalable governance and operating standards across programmatic media, including QA, risk controls, and documentation.
任职要求
• 7+ years of hands-on experience in growth or performance marketing, with deep expertise in programmatic media and video/CTV advertising.
• Demonstrated experience owning a multi-channel media portfolio and significant budgets, including investment planning, forecasting, optimization, and scaling decisions.
• Deep knowledge of the programmatic ecosystem and major DSPs (e.g., DV360, The Trade Desk, or similar), including bidding, inventory, audience strategy, brand safety, and vendor management.
• Strong understanding of full-funnel B2B marketing and experience connecting awareness and consideration investments to downstream business outcomes.
• Advanced fluency in measurement, attribution, and incrementality, including experimentation design, lift studies, holdouts/geo tests.
• Demonstrated ability to build audience architectures using first-party, contextual, intent, modeled, and third-party data.
• Strong creative judgment and experience partnering with Brand and Creative teams on video, display, and performance creative strategy and testing.
• Excellent communicator with demonstrated ability to influence senior stakeholders, lead complex cross-functional initiatives, and mentor other marketers.
• Highly autonomous, strategic, and comfortable building new capabilities and operating models in a fast-moving environment.
Bonus Points
• Experience in fin-tech marketing or marketing to finance professionals.
• Familiarity with product-led growth or hybrid demand models.
• Experience evolving media operating models and building greater in-house programmatic, video, or CTV capabilities.
福利待遇
Brex is the intelligent finance platform that enables companies to spend smarter and move faster in more than 200 markets. By combining global corporate cards and banking with intuitive spend management, bill pay, and travel software, Brex enables founders and finance teams to accelerate operations, gain real-time visibility, and control spend effortlessly. Brex’s AI-native automation and world-class service eliminate manual expense and accounting tasks for customers so they can focus on what matters most. Tens of thousands of the world's best companies run on Brex, including DoorDash, Coinbase, Robinhood, Zoom, Plaid, Reddit, and SeatGeek.
Working at Brex allows you to push your limits, challenge the status quo, and collaborate with some of the brightest minds in the industry. We’re committed to building a diverse team and inclusive culture and believe your potential should only be limited by how big you can dream. We make this a reality by empowering you with the tools, resources, and support you need to grow your career.
Marketing at Brex
The Marketing team tells the Brex story — turning product innovation into customer obsession. We develop messaging, shape the brand, and bring our platform to life through thoughtful, compelling content. Our team spans Revenue Marketing, Product Marketing, and Brand Marketing, and works cross-functionally with Product, Sales, Business Development, and Design to drive growth and build trust.
The expected salary range for this role is $167,240 - $209,050. However, the starting base pay will depend on a number of factors including the candidate’s location, skills, experience, market demands, and internal pay parity. Depending on the position offered, equity and other forms of compensation may be provided as part of a total compensation package.
Brex LLC is a wholly owned subsidiary of Capital One, N.A. Please be aware, job-seekers may be at risk of targeting by malicious actors looking for personal data. Brex recruiters will only reach out via LinkedIn or email with a brex.com domain. Any outreach claiming to be from Brex via other sources should be ignored.