墨西哥现场营销经理
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Field Marketing Manager, MexicoDatabricks · Mexico City
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职位描述
机器翻译现场营销经理,墨西哥
MKTQ127R3
作为墨西哥现场营销经理,您将成为Databricks在LATAM增长最快的市场之一中,营销与销售之间的战略桥梁。您将负责将营销转化为墨西哥的销售管道和收入——把客户洞察、销售优先事项和全球项目转化为本地化的全漏斗需求。您将向美洲现场营销总监汇报,并负责构建一个可预测、数据驱动的现场营销引擎,以加速该地区的销售成功。
影响力声明(12–24个月内成功的样子)
• 持续达到或超过墨西哥业务约定的营销来源销售管道和收入贡献目标,并对线索到商机以及商机到成交的转化率承担明确责任。
• 建立一个整合的、全漏斗的现场营销引擎,可靠地将优先客户从认知转化为活跃销售管道,提升线索到商机的转化率以及相较基线的成交速度。
• 将墨西哥的现场营销从以活动为中心的执行,演进为可扩展、可重复的需求生成动作,可衡量地提升优先行业和客户层级中的来源和影响销售管道。
• 与墨西哥销售领导层建立紧密、可信的合作伙伴关系,共同制定现场营销计划,将其嵌入区域/客户计划,并体现在更高的营销项目参与度和更强的预测信心上。
• 改善现场项目的线索管理表现(线索响应速度、分配准确性和跟进质量),从而提升漏斗各阶段的转化率。
• 通过使用归因和绩效数据,将预算重新分配到表现最好的渠道和项目,提高墨西哥营销投资的ROI,使每美元支出产生更多销售管道和收入。
我们寻找什么
• 6年以上B2B营销经验,其中包括2–4年现场营销或密切相关岗位经验,并直接负责销售管道和收入贡献。
• 已证明能够与直销和SDR/XDR团队合作构建营销来源销售管道,最好是在高增长或SaaS环境中。
• 具备设计和执行整合式全漏斗项目的实操经验(例如活动、数字营销活动、基于客户的举措和合作伙伴活动),推动目标客户完成购买旅程并产生可衡量的销售管道。
• 较强的营销运营能力,包括使用Salesforce(或类似CRM)和营销自动化平台来管理漏斗中的活动、线索和归因。
• 已证明能够使用数据和实验做出投资决策——熟悉转化分析、销售管道报告,并针对ROI优化项目和预算。
• 具备与销售领导者紧密合作、共同制定区域和客户计划的经验,将业务优先事项转化为具体的营销策略、打法和成功衡量标准。
• 在矩阵式环境中具备出色的利益相关者管理和沟通能力,能够向区域和全球营销团队代表客户和现场需求并推动一致。
• 愿意为墨西哥境内的客户会议、现场项目和关键内部对齐会议出差,并偶尔前往美洲其他地区。
福利待遇
• 全面健康保障,包括医疗、牙科和视力
• 401(k)计划
• 股权奖励
• 弹性休假
• 带薪育儿假
• 家庭规划
• 健身房报销
• 年度个人发展基金
• 工作耳机报销
• 员工援助计划(EAP)
• 商务旅行意外保险
关于Databricks
Databricks是数据和AI公司。全球超过20,000家组织——包括adidas、AT&T、Bayer、Block、Mastercard、Rivian、Unilever以及70%的Fortune 500——依赖Databricks Data + AI Platform来构建和扩展数据与AI应用、分析和代理。Databricks总部位于旧金山,在全球拥有30多个办公室,提供统一平台,包括Genie、Lakebase、Agent Bricks、Lakeflow、Lakehouse和Unity Catalog。如需了解更多,请在LinkedIn、X、YouTube和Instagram上关注Databricks。
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合规
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以上内容由机器翻译自动生成,可能存在错误;投递前请以雇主原文为准。
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职位描述
Field Marketing Manager, Mexico
MKTQ127R3
As the Field Marketing Manager for Mexico, you will be the strategic bridge between marketing and sales for one of Databricks’ fastest-growing markets in LATAM. You will own how marketing translates into pipeline and revenue for Mexico—turning customer insights, sales priorities, and global programs into local, full-funnel demand. Reporting to the Director of Americas Field Marketing, you will be accountable for building a predictable, data-driven field marketing engine that accelerates sales success in the region.
Impact Statement (What success looks like in 12–24 months)
• Consistently meet or exceed agreed marketing-sourced pipeline and revenue contribution targets for the Mexico business, with clear accountability for lead-to-opportunity and opportunity-to-close conversion.
• Establish an integrated, full-funnel field marketing engine that reliably converts priority accounts from awareness to active pipeline, improving lead-to-opportunity conversion rates and deal velocity versus baseline.
• Evolve field marketing in Mexico from event-centric execution to scalable, repeatable demand-generation motions that measurably increase sourced and influenced pipeline across priority industries and account tiers.
• Build a tight, trusted partnership with Mexico sales leadership where field marketing plans are co-created, embedded in territory/account plans, and reflected in higher engagement with marketing programs and stronger forecast confidence.
• Improve lead management performance from field programs (speed-to-lead, routing accuracy, and follow-up quality), resulting in higher conversion rates at each stage of the funnel.
• Increase the ROI of Mexico marketing investments by using attribution and performance data to reallocate budget toward the highest-performing channels and programs, generating more pipeline and revenue per dollar spent.
What we look for
• 6+ years of B2B marketing experience, including 2–4 years in field marketing or a closely related role with direct accountability for pipeline and revenue contribution.
• Proven success building marketing-sourced pipeline in partnership with direct sales and SDR/XDR teams, ideally in a high-growth or SaaS environment.
• Hands-on experience designing and executing integrated, full-funnel programs (e.g., events, digital campaigns, account-based initiatives, and partner activities) that move target accounts through the buyer journey and generate measurable pipeline.
• Strong marketing operations aptitude, including working in Salesforce (or a similar CRM) and a marketing automation platform to manage campaigns, leads, and attribution across the funnel.
• Demonstrated ability to use data and experimentation to make investment decisions—comfortable with conversion analysis, pipeline reporting, and optimizing programs and budgets for ROI.
• Experience partnering closely with sales leaders to co-build territory and account plans, translating business priorities into concrete marketing strategies, plays, and success measures.
• Excellent stakeholder management and communication skills in a matrixed environment, with the ability to represent customer and field needs to regional and global marketing teams and drive alignment.
• Willingness to travel for customer meetings, field programs, and key internal alignment sessions within Mexico and occasionally across the Americas.
福利待遇
• Comprehensive health coverage including medical, dental, and vision
• 401(k) Plan
• Equity awards
• Flexible time off
• Paid parental leave
• Family Planning
• Gym reimbursement
• Annual personal development fund
• Work headphones reimbursement
• Employee Assistance Program (EAP)
• Business travel accident insurance
About Databricks
Databricks is the Data and AI company. More than 20,000 organizations worldwide — including adidas, AT&T, Bayer, Block, Mastercard, Rivian, Unilever, and 70% of the Fortune 500 — rely on the Databricks Data + AI Platform to build and scale data and AI apps, analytics and agents. Headquartered in San Francisco with 30+ offices around the globe, Databricks offers a unified platform that includes Genie, Lakebase, Agent Bricks, Lakeflow, Lakehouse, and Unity Catalog. To learn more, follow Databricks on LinkedIn , X , YouTube , and Instagram .
At Databricks, we strive to provide comprehensive benefits and perks that meet the needs of all of our employees. For specific details on the benefits offered in your region click here .
Our Commitment to Diversity and Inclusion
At Databricks, we are committed to fostering a diverse and inclusive culture where everyone can excel. We take great care to ensure that our hiring practices are inclusive and meet equal employment opportunity standards. Individuals looking for employment at Databricks are considered without regard to age, color, disability, ethnicity, family or marital status, gender identity or expression, language, national origin, physical and mental ability, political affiliation, race, religion, sexual orientation, socio-economic status, veteran status, and other protected characteristics.
Compliance
If access to export-controlled technology or source code is required for performance of job duties, it is within Employer's discretion whether to apply for a U.S. government license for such positions, and Employer may decline to proceed with an applicant on this basis alone.