企业付费数字营销经理
查看雇主原标题
Enterprise Paid Digital Marketing ManagerStripe · US: SF Bay Area, Seattle, New York, US Remote; 加拿大
职位信息来自雇主公开的招聘页面。申请前请务必在雇主官网核实详情。
为什么值得关注？
发现指数 50/100，仅依据与该职位一起存储的证据计算。
- 新的雇主官方职位
- 远程职位
分数构成
- 时效性 （随职位发布时间变化）+18
- 雇主官方来源+15
- 远程职位+8
- 稀有职位+1
- 公司来源健康度+8
该职位未包含：已披露薪资、提及签证担保、提及搬迁、未出现在监控的职位板上。
这些理由来自雇主自己的职位描述与我们核实过的来源检查结果。除了已存储的信号之外，我们不做任何推测。
职位描述
机器翻译我们是谁
关于 Stripe
Stripe 是一个面向企业的金融基础设施平台。数百万家公司——从全球最大的企业到最有抱负的初创公司——都在使用 Stripe 来接受付款、增长收入并加速新的商业机会。我们的使命是提升互联网的 GDP，而我们面前还有大量工作要做。这意味着你拥有一个前所未有的机会，在从事你职业生涯中最重要工作的同时，让全球经济触手可及。
关于团队
Growth Marketing 是一支由绩效驱动型营销人员和渠道专家组成的团队。我们与增长、创意、分析和区域营销团队紧密合作，通过自助服务和销售动作推动收入增长。我们在全球范围内开展工作，覆盖 Stripe 的所有产品和公司的所有细分市场——从初创公司到最大的企业。
你将做什么
作为付费数字营销经理，你将成为付费数字营销工作的关键推动者，支持我们的入站漏斗、推动需求并吸引关键用户群体——设计、实施并优化规模化数字广告活动。你将通过对用户体验和渠道优化的不懈关注，帮助 Stripe 打造一个非同寻常的优质付费项目。在这一职位中，你将成为付费数字领域的首选专家，支持多个细分市场，并与跨职能团队协作，为这些细分市场实现营销目标。
职责
• 推动规模化付费广告活动的创意构思、策略制定和执行，以生成并加速销售管道和公司整体收入。为该项目建设并管理测试议程和媒体计划。
• 推动关键指标增长
岗位职责
作为付费数字营销经理，你将成为付费数字营销工作的关键推动者，支持我们的入站漏斗、推动需求并吸引关键用户群体——设计、实施并优化规模化数字广告活动。你将通过对用户体验和渠道优化的不懈关注，帮助 Stripe 打造一个非同寻常的优质付费项目。在这一职位中，你将成为付费数字领域的首选专家，支持多个细分市场，并与跨职能团队协作，为这些细分市场实现营销目标。
• 推动规模化付费广告活动的创意构思、策略制定和执行，以生成并加速销售管道和公司整体收入。为该项目建设并管理测试议程和媒体计划。
• 推动关键指标（Suspects、MQLs、SQOs、Signups、Go-lives、pipeline、revenue）的增长——衡量成功、围绕目标进行优化，并按固定节奏汇报绩效。
• 利用我们对用户、用户如何使用我们的产品以及数据的了解，支持 Stripe 构建并优化我们的付费项目。你将与多个内部利益相关方合作，包括广告活动、设计、营销运营、产品营销、分析与洞察以及区域团队，共同打造一流的付费项目。
• 向上及向外汇报广告活动绩效，确保相关利益相关方了解项目绩效和路线图。
• 与相关利益相关方合作进行受众管理，并确保我们触达正确的用户。
• 主导分析付费广告活动的有效性，调整支出以创造更多价值。
• 主动识别付费项目中的薄弱环节，并将其标记为需要改进——然后制定计划加以补救。
任职要求
我们正在寻找符合该职位最低要求的人选。如果你符合这些要求，我们鼓励你申请。优先资格是加分项，而非要求。
最低要求
• 7 年以上工作经验
• 5 年以上付费数字经验，最好是在付费社交、展示广告和直接响应方面
• 2 年以上 B2B 营销经验
• 深入了解数字营销领域和最佳实践（定向、广告格式、隐私法）以及增长营销概念（归因、增量性）
• 具备向分析、广告活动、销售战略与运营以及营销领导层阐明需求的经验
• 自我驱动，能够在极少监督下推动战略性和战术性工作流向前发展
• 出色的解决问题能力，能够分析趋势并从数据中提炼可执行的洞察
• 用户优先的意识
• 出色的书面和口头沟通能力
• 已证明具备跨团队跨职能协作的能力，包括与并非付费媒体专家的团队协作
• 10 年以上工作经验
• 7 年以上付费数字经验，最好是在付费社交、展示广告和直接响应方面
• 5 年以上 B2B 营销经验，最好具备 ABM 经验
• 具备为销售团队推动需求的经验，并熟悉销售概念、流程和指标
以上内容由机器翻译自动生成，可能存在错误；投递前请以雇主原文为准。
查看雇主原文
职位描述
Who we are
About Stripe
Stripe is a financial infrastructure platform for businesses. Millions of companies—from the world's largest enterprises to the most ambitious startups—use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone's reach while doing the most important work of your career.
About the team
Growth Marketing is a team of performance-driven marketers and channel specialists. We partner closely with growth, creative, analytics, and regional marketing to drive revenue through self-serve and sales motions. We work globally, across all Stripe offerings and with all company segments—from startups to the largest enterprises.
What you'll do
As a Paid Digital Marketing Manager, you'll be a key driver of paid digital marketing efforts supporting our inbound funnel, driving demand, and engaging key segments of users—designing, implementing, and optimizing scaled digital campaigns. You'll help create an uncommonly great paid program at Stripe through a relentless focus on user experience and channel optimization. In the role, you'll be the go-to expert on paid digital to support multiple segments and collaborate with a cross-functional team to deliver on marketing goals for those segments.
Responsibilities
• Drive ideation, strategy, and execution of scaled paid campaigns to generate and accelerate sales pipeline and overall company revenue. Develop and manage testing agenda and media plans for the program.
• Drive growth across key met
岗位职责
As a Paid Digital Marketing Manager, you'll be a key driver of paid digital marketing efforts supporting our inbound funnel, driving demand, and engaging key segments of users—designing, implementing, and optimizing scaled digital campaigns. You'll help create an uncommonly great paid program at Stripe through a relentless focus on user experience and channel optimization. In the role, you'll be the go-to expert on paid digital to support multiple segments and collaborate with a cross-functional team to deliver on marketing goals for those segments.
• Drive ideation, strategy, and execution of scaled paid campaigns to generate and accelerate sales pipeline and overall company revenue. Develop and manage testing agenda and media plans for the program.
• Drive growth across key metrics (Suspects, MQLs, SQOs, Signups, Go-lives, pipeline, revenue)—measure success, optimize against targets, and report on performance on a recurring cadence.
• Support Stripe in building and optimizing our paid program using knowledge of our users, how they use our products and data. You'll partner with various internal stakeholders including campaigns, design, marketing operations, product marketing, analytics and insights, and regional teams to create a best-in-class paid program.
• Report up and out on campaign performance to ensure relevant stakeholders have visibility into program performance and roadmap.
• Partner with relevant stakeholders on audience management and ensure we're reaching the right users.
• Lead in analyzing the effectiveness of paid campaigns, shifting spend to deliver more value.
• Proactively identify areas of weakness in the paid program and flag these as requiring improvement—and then create a plan to remedy them.
任职要求
We're looking for someone who meets the minimum requirements to be considered for the role. If you meet these requirements, you are encouraged to apply. The preferred qualifications are a bonus, not a requirement.
Minimum requirements
• 7+ years of work experience
• 5+ years of paid digital experience, preferably in paid social, display, and direct response
• 2+ years of B2B marketing experience
• Deep knowledge of the digital marketing landscape and best practices (targeting, ad formats, privacy laws) and growth marketing concepts (attribution, incrementality)
• Experience articulating requirements to analytics, campaigns, sales strategy and ops, and marketing leadership
• Self-starter with the ability to drive both strategic and tactical workstreams forward with minimal oversight
• Strong problem-solving skills and ability to analyze trends and decipher actionable insights from data
• User-first sensibility
• Excellent written and verbal communication skills
• Demonstrated ability to collaborate cross-functionally across teams, including those that are not expert in paid media
• 10+ years of work experience
• 7+ years of paid digital experience, preferably in paid social, display, and direct response
• 5+ years of B2B marketing experience, preferably with ABM experience
• Experience driving demand for sales teams and familiarity with sales concepts, processes, and metrics