产品营销总监
查看雇主原标题
Director of Product MarketingModern Health · Remote - US · On Target Earnings (OTE) and includes both base pay and commission at 100% achievement of established targets.
职位信息来自雇主公开的招聘页面。申请前请务必在雇主官网核实详情。
为什么值得关注？
发现指数 50/100，仅依据与该职位一起存储的证据计算。
- 新的雇主官方职位
- 远程职位
分数构成
- 时效性 （随职位发布时间变化）+18
- 雇主官方来源+15
- 远程职位+8
- 稀有职位+1
- 公司来源健康度+8
该职位未包含：已披露薪资、提及签证担保、提及搬迁、未出现在监控的职位板上。
这些理由来自雇主自己的职位描述与我们核实过的来源检查结果。除了已存储的信号之外，我们不做任何推测。
职位描述
机器翻译Modern Health
Modern Health 是一个面向雇主提供心理健康福利的平台。我们是首个全球心理健康解决方案，让员工能够在同一个平台上获取一对一、团体以及自助式数字资源，以满足他们在情绪、职业、社交、财务和身体健康方面的需求。无论某人是想主动管理压力，还是治疗抑郁症，Modern Health 都会引导人们在正确的时间获得正确的护理。我们赋能公司帮助所有员工成为最好的自己，并相信要在人们心理健康旅程中的任何阶段与他们相遇。
Modern Health 获得了 Kleiner Perkins、Founders Fund、John Doerr、Y Combinator 和 Battery Ventures 等投资者的支持，并在不到两年内筹集了超过 1.7 亿美元，使 Modern Health 成为美国最快达到独角兽地位的完全由女性创立的公司。
进一步了解我们的文化，以及你加入团队后可以期待什么：
• “It Takes a Village”文化。Modern Health 拥有一种独特且毫不掩饰的文化，核心是高度同理心和高度责任感——并带着对胜利的渴望。我们因汇聚行业中最优秀的人才来实现大胆目标而充满活力，这些目标聚焦于让心理健康成为所有人的优势和优先事项。
• 我们对胜利有着执念。我们雄心勃勃，并对我们所做的工作充满热情。我们以交付卓越和个人最佳表现而自豪，并持续创新，以独特方式满足客户需求。
• 我们负责，也可以彼此依靠。我们是一个团队，并对自己和彼此负责。我们相信透明沟通和持续反馈，以培养信任、可靠和成长的文化。
• 我们展现同理心。我们拥有一个支持性且多元的文化，在追求崇高目标的过程中彼此扶持、彼此鼓舞。我们鼓励无私和愿意支持他人，培养协作且相互尊重的环境。
• 我们展现出行动偏好。这是一个快节奏的环境。我们直面问题并主动发起解决方案。我们赋能员工做决定并实验、迭代、重复，直到我们做对。
Modern Health 是一支完全远程工作的团队，也是一家超高速增长的公司，常因其卓越表现而获得认可，曾荣获 Fast Company 颁发的 2023 年全球最具创新力公司、2023 年旧金山 25 强公司，以及 2023 年 Well-Being Trailblazer Award 等奖项。为了保护我们的文化并帮助团队保持连接，我们要求所有人有重叠工作时间。虽然许多职位可以在世界任何地方工作——更多信息请查看具体职位发布——但居住在美国太平洋时区以外的美国团队成员，每个工作日需在太平洋时间上午 8 点至下午 5 点之间至少工作六小时。
我们正在寻找有驱动力、有创造力且充满热情的人加入我们的使命。包容和多元的文化是职场心理健康的关键组成部分，而这从我们如何建设自己的团队开始。如果你对某个职位感到兴奋，我们很乐意听到你的消息！
产品营销总监
Modern Health | 汇报对象：产品营销副总裁
关于 Modern Health
Modern Health 是领先的全球心理健康解决方案，服务企业客户以及遍布 200 多个国家和地区的 200 多万名成员。我们的 Adaptive Care Model 是我们最重要的差异化优势：一种以科学为依据、覆盖全人群、关注全人的方法，能够主动支持 80% 的员工，在他们到达崩溃点之前提供帮助，同时为有急性需求的人提供快速、高质量的护理。我们不是简单附加能力，而是构建了一种根本不同的模式，我们正在寻找一位营销人员，能够帮助将这一优势及其他差异化优势生动呈现，推动客户获取和满意度。
岗位职责
Modern Health 的产品营销是服务交付（产品、临床、护理、运营、成员参与）与营收（销售、客户成功、营销）之间的连接组织。我们是 Modern Health 如何对外谈论其服务和解决方案的真相来源：面向雇主、经纪人、顾问和成员，以清晰、有吸引力且一致的方式表达，同时针对我们每个独特客户的需求进行定制。我们正在寻找一位有观点的产品营销总监。这不是一个对产品路线图作出反应的角色，而是一个塑造市场叙事、为定位决策带来信念，并确保每一项资产、每一次发布和每一次销售互动都讲述一个连贯、差异化且与我们的市场定位一致的故事的角色。
赋能团队并不向该职位汇报，但此人构建内容的质量，将通过战略、推广执行能力以及所创建的材料，决定每一位销售人员、CM 和合作伙伴在外部的有效性。
你将负责：
观点与市场叙事
• 基于临床证据、雇主购买趋势和竞争动态，制定并捍卫 Modern Health 对职场心理健康的观点。
• 将 Adaptive Care Model、20-60-20 框架以及我们的护理理念转化为一个清晰、可拥有、能够突破市场噪音的故事。
• 与产品领导层、临床领导层、CCO 和高管合作，开发面向买方的叙事，为市场打开大门。
• 作为内部大使和定位一致性的守护者，确保销售、CS、营销和公关都从同一基础出发表达。
• 围绕我们的差异化优势，在市场中大胆定位我们
定位与信息传递
• 负责完整产品和服务组合的定位简报开发流程。
• 领导面向 B2B（HR/福利买方、顾问、经纪人）和 B2C（面向成员）受众的结构化信息开发。
• 推动竞争差异化，开发能够利用竞争对手弱点、同时强化 Modern Health 独特自适应护理方法的定位角度。
• 根据市场信号、竞争压力和路线图变化，维护并更新信息框架。
• 与财务、产品和 GTM 领导层合作，负责定价和打包定位，确保商业模式以清晰和信念传达。
推广卓越
• 领导新产品、新服务和试点的 GTM 规划与推广执行，从发现阶段到推广以及已入职客户生命周期。
• 负责完整发布生命周期：Primer 文档 → 定位简报 → GTM 分发计划 → 内部发布协调 → 外部资产推广。
• 按 PMM 参与程度（轻 / 中 / 高）对发布进行分类和界定范围，确保适当的资源和排序。
• 与产品、临床、运营、法律/合规和营收团队协调，在任何发布上线前就时间安排、信息审批和利益相关者准备情况达成一致。
• 推动面向 GTM 受众的“What's New at Modern Health”沟通和网络研讨会式推广时刻。
销售资产（非赋能）
• 负责面向销售的营销资产的创建和维护：推介演示文稿、单页材料、竞争对战卡、定位速查表、演示话术、解决方案概览和可用于 RFP 的内容。
• 开发面向特定细分市场和垂直行业的定位资产，为销售提供工具，以开展差异化且信息充分的对话。
• 基于实际赢单/输单和竞争情报，构建并维护异议处理框架。
• 与 Solutions Hub 和 GTM Asset Library 战略合作，确保材料保持最新、可访问并被采用。
加分项：解决方案打包与架构
• 领导 Modern Health 解决方案层级和套餐的定位
• 定义我们如何面向不同买方画像谈论“盒子里有什么”，清晰阐述取舍、升级路径和捆绑价值。
• 与产品、财务和 GTM 领导层跨职能协作，确保打包在商业上可行、定位上合规，并在市场中一致传达。
• 推动新服务类别和解决方案扩展的命名、框架和 GTM 准备。
• 与产品、临床、销售、CM 和传播团队建立牢固的工作关系，成为受尊重的战略合作伙伴，而不仅仅是服务提供者。
任职要求
• 8 年以上产品营销经验，其中至少 3 年担任领导职务。
• 拥有为健康科技或 HR 福利领域复杂、多产品 B2B 解决方案负责定位和信息传递的成功经验。
• 3 年以上在健康科技、医疗保健或 HR 福利环境中的工作经验。
• 天生的故事讲述者，拥有强烈观点：能够撰写有说服力的定位简报，在一屋子怀疑者面前捍卫信息决策，并穿透内部政治以推动清晰。
• 深度熟悉 GTM 发布流程——你已多次负责完整生命周期，并能够指导公司完成该流程。
• 有开发真正被使用并推动销售的面向销售材料经验：对战卡、推介演示文稿、单页材料，以及能够引起成熟买方（顾问、HR 领导者、CFO）共鸣的框架。
• 能够将复杂的临床、技术或数据驱动内容提炼为与买方相关的叙事，同时不丢失细微差别。
• 敏锐的竞争直觉——你跟踪市场，理解竞争对手定位，并知道如何使用它。
• 协作、直接且结构化的沟通者，能够协调产品、销售、护理和高管领导层之间的利益相关者。
• 本职位不提供移民赞助。申请人必须能够在整个雇佣期间无需雇主赞助或雇主提供的培训计划或证明（包括例如 STEM OPT 所需的 Form I-983）即可维持工作授权。
为什么是这个角色，为什么是现在：
心理健康是雇主的董事会级优先事项，市场上挤满了提出类似主张的供应商。Modern Health 拥有真正差异化的故事：为全人群参与而构建的 Adaptive Care Model、精英全球提供者网络，以及经得起审视的 ROI 记录。此刻需要的是一位能够让这个故事无法被忽视的营销人员。如果你一直在等待一个构建真正有价值事物的机会，就是现在。
福利待遇
基础福利：
• 医疗 / 牙科 / 视力 / 残疾 / 人寿保险
• 高免赔额健康计划，可选健康储蓄账户（HSA）
• 灵活支出账户（FSA）
• 通过 Modern Health 平台获得教练和治疗师服务
• 充足的带薪休假
• 全公司集体暂停日
家庭支持：
• 育儿假政策
• 通过 Carrot 提供的家庭组建福利
• 通过 UrbanSitter 提供的家庭援助福利
职业发展：
• 职业发展津贴
财务健康：
• 401k
• 通过 Origin 提供的财务规划福利
等等，还有更多……！
• 年度健康津贴，可用于购买促进您整体健康的物品
• 新员工津贴，用于帮助支付居家办公设置费用
• ModSquad 社区：虚拟活动，如活跃的 ERG、节日主题活动、团队建设活动等
• 每月手机费报销
同工同酬法案信息
请参考以下区间，了解从以下地点远程申请该职位的个人的起始年薪范围。
• 第 1 区：旧金山湾区 and 纽约市都会区
• 第 2 区：加利福尼亚州所有其他地点和华盛顿州西雅图
• 第 3 区：纽约州所有其他地点、华盛顿州所有其他地点、华盛顿特区、德克萨斯州奥斯汀、CT、IL、MA、NH、NJ、OR、RI、VT
• 第 4 区：德克萨斯州所有其他地点、AL、AK、AZ、AR、CO、DE、FL、GA、HI、ID、IN、IA、KS、KY、LA、ME、MD、MI、MN、MS、MO、MT、NE、NV、NM、NC、ND、OH、OK、PA、SC、SD、TN、UT、VA、WV、WI、WY
该职位的薪酬将取决于多种因素，包括候选人的资质、技能、能力和经验，并可能超出所示范围。这些范围不一定代表其他地点的相关起始薪酬范围。全职员工还有资格参加 Modern Health 的股权计划和极佳的福利套餐。请访问我们的招聘页面了解更多信息。
根据职位的范围，某些范围代表目标收入（OTE），包括基本工资和在 100% 达成既定目标时的佣金。
第 1 区基本工资 $193,900 — $228,100 USD
第 2 区基本工资 $174,510 — $205,290 USD
第 3 区基本工资 $174,510 — $205,290 USD
第 4 区基本工资 $155,120 — $182,480 USD
下面，我们请您填写平等就业机会委员会（EEOC）的身份信息。虽然法律要求我们按照 EEOC 提供的格式提出这些问题，但在 Modern Health，我们知道性别并非二元，我们也认识到这些类别并不能反映我们员工身份的全部范围。
以上内容由机器翻译自动生成，可能存在错误；投递前请以雇主原文为准。
查看雇主原文
职位描述
Modern Health
Modern Health is a mental health benefits platform for employers. We are the first global mental health solution to offer employees access to one-on-one, group, and self-serve digital resources for their emotional, professional, social, financial, and physical well-being needs—all within a single platform. Whether someone wants to proactively manage stress or treat depression, Modern Health guides people to the right care at the right time. We empower companies to help all their employees be the best version of themselves, and believe in meeting people wherever they are in their mental health journey.
Modern Health is backed by investors like Kleiner Perkins, Founders Fund, John Doerr, Y Combinator, and Battery Ventures and raised more than $170 million in less than two years, making Modern Health the fastest entirely female-founded company in the U.S. to reach Unicorn status.
More about our culture and what you can expect when you join the team:
• “It Takes a Village” culture . Modern Health has a unique and unabashed culture centered around high empathy and high accountability - with a drive to win. We are energized by bringing together the best talent in the industry to achieve audacious goals focused on making mental health a strength and priority for all.
• We have an obsession to win. We are highly ambitious and passionate about the work that we do. We take pride in delivering excellence and our personal best and we continuously innovate to uniquely solve our customers’ needs.
• We are accountable and can rely on each other. We are a team and hold ourselves and each other accountable. We believe in transparent communication and continuous feedback to foster a culture of trust, reliability, and growth.
• We demonstrate empathy. We have a supportive and diverse culture where we bolster and uplift each other as we pursue our lofty goals. We encourage selflessness and a willingness to support others, fostering a collaborative and respectful environment.
• We exhibit a bias towards action. This is a fast-paced environment. We jump into problems and initiate solutions. We empower our people to make decisions and experiment, iterate, and repeat until we get it right.
Modern Health is a fully remote workforce and a hyper-growth company that is often recognized for its excellence, winning awards such as World’s Most Innovative Companies of 2023 by Fast Company, Top 25 Companies of San Francisco 2023 , and 2023 Well-Being Trailblazer Award . To protect our culture and help our team stay connected, we require overlapping hours for everyone. While many roles may function from anywhere in the world—see individual job listing for more—US based team members who live outside the Pacific time zone are expected to work at least six hours between 8 am and 5 pm Pacific time each workday.
We are looking for driven, creative, and passionate individuals to join in our mission. An inclusive and diverse culture are key components of mental well-being in the workplace, and that starts with how we build our own team. If you're excited about a role, we'd love to hear from you!
Director of Product Marketing
Modern Health | Reports to VP, Product Marketing
About Modern Health
Modern Health is the leading global mental health solution serving enterprise clients and 2M+ members across 200+ countries and territories. Our Adaptive Care Model is our most important differentiator: a science-backed, whole-population, whole person approach that proactively supports the 80% of employees before they reach a breaking point, while delivering fast, high-quality care for those with acute needs. We don't just bolt on capabilities, we built a fundamentally different model, and we're looking for a marketer who can help bring this and other differentiators to life driving client acquisition and satisfaction.
岗位职责
Product Marketing at Modern Health is the connective tissue between Service Delivery (Product, Clinical, Care, Ops, Member Engagement) and Revenue (Sales, Client Success, Marketing). We are the source of truth for how Modern Health talks about its services and solutions externally: to employers, brokers, consultants, and members in a way that is clear, compelling, and consistent yet tailored to each of our unique clients needs. We're looking for a Director of Product Marketing who leads with a point of view. This is not a role for someone who reacts to the product roadmap. It's for someone who shapes the market narrative, brings conviction to positioning decisions, and ensures every asset, launch, and sales interaction tells a coherent, differentiated story that lines up with our market positioning.
Enablement does not report into this role but the quality of what this person builds will determine how effective every seller, CM, and partner is in the field through the strategy, rollout prowess, and materials created.
What You'll Own:
Point of View & Market Narrative
• Develop and defend Modern Health's POV on workplace mental health grounded in clinical evidence, employer buying trends, and competitive dynamics.
• Translate the Adaptive Care Model, the 20-60-20 framework, and our care philosophy into a crisp, ownable story that breaks through market noise.
• Partner with product leadership, clinical leadership, CCO, and executives to develop buyer-facing narratives that open doors in the market.
• Serve as an internal ambassador and steward of positioning consistency ensuring Sales, CS, Marketing, and PR all speak from the same foundation.
• Position us boldly in market centered around our differentiators
Positioning & Messaging
• Own the positioning brief development process across the full product and service portfolio.
• Lead structured messaging development for both B2B (HR/Benefits buyers, consultants, brokers) and B2C (member-facing) audiences.
• Drive competitive differentiation developing positioning angles that exploit competitor weaknesses while reinforcing Modern Health's distinct adaptive care approach.
• Maintain and refresh messaging frameworks in response to market signals, competitive pressure, and roadmap changes.
• Partner with Finance, Product, and GTM Leadership on pricing and packaging positioning, ensuring commercial models are communicated with clarity and conviction.
Rollout Excellence
• Lead GTM planning and rollout execution for new products, services, and pilots from discovery through promotion and onboarded client lifecycle.
• Own the full launch lifecycle: Primer docs → Positioning Briefs → GTM Distribution Plans → internal launch coordination → external asset rollout.
• Categorize and scope launches by level of PMM involvement (Light / Medium / High), ensuring appropriate resourcing and sequencing.
• Coordinate with Product, Clinical, Ops, Legal/Compliance, and Revenue teams to align on timing, messaging approval, and stakeholder readiness before any launch goes live.
• Drive "What's New at Modern Health" communications and webinar-style rollout moments with GTM audiences.
Sales Assets (Non-Enablement)
• Own the creation and maintenance of sales-facing marketing assets: pitch decks, one-pagers, competitive battlecards, positioning cheat sheets, demo talk tracks, solution overviews, and RFP-ready content.
• Develop segment-specific and vertical-specific positioning assets that give Sales the tools to run differentiated, informed conversations.
• Build and maintain objection-handling frameworks grounded in actual win/loss and competitive intelligence.
• Partner with the Solutions Hub and GTM Asset Library strategy to ensure materials are current, accessible, and adopted.
BONUS: Solution Packaging & Architecture
• Lead positioning for Modern Health's solution tiers and packages
• Define how we talk about "what's in the box" across buyer personas articulating trade-offs, upgrade paths, and bundle value clearly.
• Collaborate cross-functionally with Product, Finance, and GTM Leadership to ensure packaging is commercially viable, compliantly positioned, and consistently communicated in market.
• Drive naming, framing, and GTM readiness for new service categories and solution expansions.
• Build strong working relationships with Product, Clinical, Sales, CM, and Communications as a respected strategic partner not just a service provider.
任职要求
• 8+ years of product marketing experience, with at least 3 years in a leadership role.
• Proven track record owning positioning and messaging for a complex, multi-product B2B solution in health tech or HR benefits.
• 3+ years experience working in Health Tech, Health Care, or HR Benefits environments.
• A natural storyteller with strong POV: someone who can write a compelling positioning brief, defend a messaging decision in a room of skeptics, and cut through internal politics to drive clarity.
• Deep fluency in GTM launch processes you've run the full lifecycle multiple times and can coach the company through it.
• Experience developing sales-facing materials that actually get used and drive sales: battlecards, pitch decks, one-pagers, and frameworks that resonate with sophisticated buyers (consultants, HR leaders, CFOs).
• Ability to distill complex clinical, technical, or data-driven content into buyer-relevant narratives without losing nuance.
• Sharp competitive instincts you track the market, understand competitor positioning, and know how to use it.
• Collaborative, direct, and structured communicator who can align stakeholders across Product, Sales, Care, and Executive leadership.
• Immigration sponsorship is not available for this position. Applicants must be able to maintain work authorization for the duration of employment without employer sponsorship or employer-provided training plans or attestations (including, for example, the Form I-983 required for STEM OPT).
Why This Role, Why Now:
Mental health is a board-level priority for employers and the market is crowded with vendors making similar claims. Modern Health has a genuinely differentiated story: an Adaptive Care Model built for whole-population engagement, an elite global provider network, and an ROI record that holds up under scrutiny. What this moment requires is a marketer who can make that story impossible to ignore. If you've been waiting for a chance to build something real, this is it.
福利待遇
Fundamentals:
• Medical / Dental / Vision / Disability / Life Insurance
• High Deductible Health Plan with Health Savings Account (HSA) option
• Flexible Spending Account (FSA)
• Access to coaches and therapists through Modern Health's platform
• Generous Time Off
• Company-wide Collective Pause Days
Family Support:
• Parental Leave Policy
• Family Forming Benefit through Carrot
• Family Assistance Benefit through UrbanSitter
Professional Development:
• Professional Development Stipend
Financial Wellness:
• 401k
• Financial Planning Benefit through Origin
But wait there’s more…!
• Annual Wellness Stipend to use on items that promote your overall well being
• New Hire Stipend to help cover work-from-home setup costs
• ModSquad Community: Virtual events like active ERGs, holiday themed activities, team-building events and more
• Monthly Cell Phone Reimbursement
Equal Pay for Equal Work Act Information
Please refer to the ranges below to find the starting annual pay range for individuals applying to work remotely from the following locations for this role.
• Zone 1: San Francisco Bay Area and New York City Metro
• Zone 2: All other California locations and Seattle, WA
• Zone 3: All other New York locations, All other Washington locations, Washington DC, Austin, TX, CT, IL, MA, NH, NJ, OR, RI, VT
• Zone 4: All other Texas locations, AL, AK, AZ, AR, CO, DE, FL, GA, HI, ID, IN, IA, KS, KY, LA, ME, MD, MI, MN, MS, MO, MT, NE, NV, NM, NC, ND, OH, OK, PA, SC, SD, TN, UT, VA, WV, WI, WY
Compensation for the role will depend on a number of factors, including a candidate's qualifications, skills, competencies, and experience and may fall outside of the range shown. Ranges are not necessarily indicative of the associated starting pay range in other locations. Full-time employees are also eligible for Modern Health's equity program and incredible benefits package. See our Careers page for more information.
Depending on the scope of the role, some ranges are indicative of On Target Earnings (OTE) and includes both base pay and commission at 100% achievement of established targets.
Zone 1 Base Pay $193,900 — $228,100 USD
Zone 2 Base Pay $174,510 — $205,290 USD
Zone 3 Base Pay $174,510 — $205,290 USD
Zone 4 Base Pay $155,120 — $182,480 USD
Below, we are asking you to complete identity information for the Equal Employment Opportunity Commission (EEOC). While we are required by law to ask these questions in the format provided by the EEOC, at Modern Health we know that gender is not binary, and we recognize that these categories do not reflect our employees' full range of identities.