营销战略与AI转型总监
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Director, Marketing Strategy and AI TransformationDatabricks · 美国 · From 1
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- 已披露薪资+15
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职位描述
机器翻译SLSQ427R391
地点:美国,远程 [优先考虑旧金山湾区]
Databricks 正在寻找一位营销战略与 AI 转型总监,负责主导我们全球营销组织如何决定投资方向,并重新构想工作的完成方式。该职位将年度规划与投资战略同面向 AI 与智能体运营模式的营销工作流重新设计结合在一起。
您将制定营销的规划与投资运营模式,同时领导整个组织从人工执行向智能体执行的工作转变。这一高度跨职能的职位将与营销领导层及其各部门、财务、销售战略以及我们的中央平台和数据团队紧密合作,以做出基于真实产能的投资决策,并将 AI 能力转化为规模化标准实践。
该职位向营销技术、数据与增长 AVP 汇报,您将组建并领导一支全新团队,从零开始建立这一职能。
您将产生的影响:
• 负责端到端的年度营销规划流程,建立唯一的规划记录系统,并明确各项权衡取舍
• 评估领先指标和业务成果,以了解低绩效和高绩效领域及其驱动因素
• 识别并推广最佳实践,以推动全球业务部门的增量增长
• 构建并维护涵盖人员、代理机构和基于智能体执行的营销产能模型,以便在已知产能约束下做出承诺
• 监督最高杠杆营销工作流的智能体执行开发,目标是在上市时间上实现跨越式改进
• 使营销投资战略与公司的战略押注保持一致,确保将支出和产能明确投向最具影响力的产品和项目,并提升管道效率。
• 与营销、财务和销售战略合作推动营销目标设定,建立一套能够随业务灵活调整的透明方法。
• 推动智能体在全球营销组织中的采用,并建立组织范围内关于提示词、上下文和智能体工作流的标准,以上市时间的持续变化来衡量。
• 为基于智能体的营销建立 AI 治理和采用护栏,制定质量、风险、数据隐私和负责任使用方面的标准,使采用能够安全且一致地扩展。
• 从零开始组建并发展一支高绩效团队,并示范和强化 Databricks 的文化原则。
我们寻找的人才:
• 在 SaaS 或企业技术领域的 B2B 环境中,拥有营销战略、营销规划、营销运营或 GTM/收入运营方面的深厚经验,包括在规模化层面负责年度规划或投资分配周期。
• 具有围绕 AI 重新设计工作流的实证经验,包括亲手构建智能体工作流、编写和迭代提示词以及组织上下文的实践工作
• 有在大型矩阵式组织中推动持续行为改变的成功记录,并能证明采用在初始推广之后仍得以持续。
• 精通营销组织在需求生成、活动运营、内容制作、现场与活动、品牌和分析方面的端到端运作方式
• 对全漏斗营销衡量以及营销投资如何与管道和收入相关联有深入理解,最好是在消费型或基于使用量的业务模式中。
• 熟悉企业营销技术栈,包括营销自动化、CRM、CDP、编排和 BI,并熟悉现代智能体框架和基于 MCP 的集成。
福利待遇
在 Databricks,我们致力于提供满足所有员工需求的全面福利和津贴。如需了解您所在地区所提供福利的具体详情,请点击此处。
我们对多元与包容的承诺
在 Databricks,我们致力于营造多元且包容的文化,让每个人都能脱颖而出。我们非常重视确保我们的招聘实践具有包容性,并符合平等就业机会标准。申请 Databricks 职位的人士不会因年龄、肤色、残疾、族裔、家庭或婚姻状况、性别认同或表达、语言、国籍、身体和心理能力、政治派别、种族、宗教、性取向、社会经济状况、退伍军人身份及其他受保护特征而受到区别对待。
合规
如果履行工作职责需要访问受出口管制的技术或源代码,雇主可自行决定是否为此类职位申请美国政府许可,且雇主可能仅基于这一原因而拒绝继续推进某位申请人。
薪资
Databricks 致力于公平和公正的薪酬实践。该职位的薪资范围列于下方,代表非佣金制职位的预期基本工资范围,或佣金制职位的目标收入。实际薪酬方案取决于每位候选人独有的多项因素,包括但不限于与工作相关的技能、经验深度、相关认证和培训以及具体工作地点。基于上述因素,Databricks 预计会使用该范围的完整区间。该职位的总薪酬方案还可能包括年度绩效奖金资格、股权以及上述福利。如需了解您所在地点属于哪个薪资范围,请访问我们的页面此处。
第 1 区薪资范围 $221,800 — $305,050 USD
第 2 区薪资范围 $199,700 — $274,550 USD
第 3 区薪资范围 $188,600 — $259,250 USD
第 4 区薪资范围 $177,400 — $244,000 USD
关于 Databricks
Databricks 是一家数据与 AI 公司。全球超过 20,000 家组织——包括 adidas、AT&T、Bayer、Block、Mastercard、Rivian、Unilever 以及 70% 的《财富》500 强企业——依赖 Databricks Data + AI Platform 来构建和扩展数据与 AI 应用、分析和智能体。Databricks 总部位于旧金山,在全球拥有 30 多个办事处,提供统一平台,包括 Genie、Lakebase、Agent Bricks、Lakeflow、Lakehouse 和 Unity Catalog。如需了解更多信息,请在 LinkedIn、X、YouTube 和 Instagram 上关注 Databricks。
以上内容由机器翻译自动生成,可能存在错误;投递前请以雇主原文为准。
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职位描述
SLSQ427R391
Location: United States, Remote [San Francisco Bay Area Preferred]
Databricks is seeking a Director, Marketing Strategy and AI Transformation to own how our global marketing organization decides where to invest and reimagine how the work gets done. This role brings annual planning and investment strategy together with the redesign of marketing workflows for an AI and agentic operating model.
You will set the planning and investment operating model for marketing while leading the shift from human-executed to agent-executed work across the organization. This highly cross-functional role partners closely with Marketing Leadership and their departments, Finance, Sales Strategy and our central platform and data teams to make investment decisions that are grounded in real capacity and to turn AI capability into standard practice at scale.
Reporting to the AVP of Marketing Technology, Data, and Growth, you will build and lead a net-new team, establishing this function from the ground up.
The impact you will have:
• Own the end-to-end annual marketing planning process, establishing a single planning system of record with explicit trade-offs
• Evaluate leading indicators and business outcomes to understand low and high performance areas and drivers
• Identify and scale best practices to drive incremental growth across global business units
• Build and maintain the marketing capacity model spanning people, agencies, and agent-based execution, so that commitments are made against known capacity constraints
• Oversee development of the highest-leverage marketing workflows for agent execution, targeting a step-change improvement in time-to-market
• Align marketing investment strategy against the company's strategic bets, ensuring clarity on spend and capacity toward the highest-impact products and programs, and improving pipeline efficiency.
• Drive marketing target setting in partnership with Marketing, Finance and Sales Strategy, establishing a transparent methodology which can shift agilely with the business
• Drive agent adoption across the global marketing organization and establish org-wide standards for prompts, context, and agent workflows, measured by sustained change in time to market.
• Establish AI governance and adoption guardrails for agent-based marketing, setting standards for quality, risk, data privacy, and responsible use, so that adoption scales safely and consistently.
• Build and develop a high-performing team from the ground up, and model and reinforce Databricks' culture principles.
What we look for:
• Deep experience in marketing strategy, marketing planning, marketing operations, or GTM/revenue operations in a B2B environment within SaaS or enterprise technology, including ownership of an annual planning or investment allocation cycle at scale.
• Demonstrated experience redesigning workflows around AI, including hands-on work building agent workflows, writing and iterating prompts, and structuring context
• Track record of driving sustained behavior change across a large, matrixed organization, with evidence that adoption persisted beyond the initial rollout.
• Expertise in how a marketing organization operates end to end across demand generation, campaign operations, content production, field and events, brand, and analytics
• Strong understanding of full-funnel marketing measurement and how marketing investment connects to pipeline and revenue, ideally in a consumption or usage-based business model.
• Familiarity with the enterprise marketing stack including marketing automation, CRM, CDP, orchestration, and BI, and with modern agent frameworks and MCP-based integrations.
福利待遇
At Databricks, we strive to provide comprehensive benefits and perks that meet the needs of all of our employees. For specific details on the benefits offered in your region click here .
Our Commitment to Diversity and Inclusion
At Databricks, we are committed to fostering a diverse and inclusive culture where everyone can excel. We take great care to ensure that our hiring practices are inclusive and meet equal employment opportunity standards. Individuals looking for employment at Databricks are considered without regard to age, color, disability, ethnicity, family or marital status, gender identity or expression, language, national origin, physical and mental ability, political affiliation, race, religion, sexual orientation, socio-economic status, veteran status, and other protected characteristics.
Compliance
If access to export-controlled technology or source code is required for performance of job duties, it is within Employer's discretion whether to apply for a U.S. government license for such positions, and Employer may decline to proceed with an applicant on this basis alone.
薪资
Databricks is committed to fair and equitable compensation practices. The pay range(s) for this role is listed below and represents the expected base salary range for non-commissionable roles or on-target earnings for commissionable roles. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to job-related skills, depth of experience, relevant certifications and training, and specific work location. Based on the factors above, Databricks anticipated utilizing the full width of the range. The total compensation package for this position may also include eligibility for annual performance bonus, equity, and the benefits listed above. For more information regarding which range your location is in visit our page here .
Zone 1 Pay Range $221,800 — $305,050 USD
Zone 2 Pay Range $199,700 — $274,550 USD
Zone 3 Pay Range $188,600 — $259,250 USD
Zone 4 Pay Range $177,400 — $244,000 USD
About Databricks
Databricks is the Data and AI company. More than 20,000 organizations worldwide — including adidas, AT&T, Bayer, Block, Mastercard, Rivian, Unilever, and 70% of the Fortune 500 — rely on the Databricks Data + AI Platform to build and scale data and AI apps, analytics and agents. Headquartered in San Francisco with 30+ offices around the globe, Databricks offers a unified platform that includes Genie, Lakebase, Agent Bricks, Lakeflow, Lakehouse, and Unity Catalog. To learn more, follow Databricks on LinkedIn , X , YouTube , and Instagram .