创意总监,文案与营销活动
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Creative Director, Copy & CampaignsStripe · US
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职位描述
机器翻译我们是谁
关于 Stripe
Stripe 是一个面向企业的金融基础设施平台。数百万家公司——从全球最大的企业到最有抱负的初创公司——都在使用 Stripe 来接受付款、增长收入并加速新的商业机会。我们的使命是提升互联网的 GDP,而我们面前还有大量艰巨的工作要做。这意味着,你拥有一个前所未有的机会,在从事你职业生涯中最重要的工作的同时,让全球经济触手可及。
关于团队
设计团队参与 Stripe 的大多数项目——从我们的品牌标准到营销活动、活动、数字产品,甚至印刷出版物。而且,由于 Stripe 的主要受众是其他打造产品的人,我们会为打造用户友好且以用户为中心的体验而殚精竭虑,并为此感到自豪。
品牌设计团队奠定帮助 Stripe 加速发展的基础。我们通过创建、演进和维护 Stripe 高质量、多用途且具有前瞻性的视觉识别设计系统来实现这一点。我们关注每一个细节。我们让一切看起来毫不费力。
我们的团队——以及我们的设计工作——是 Stripe 和 Stripes 的倍增器。我们对原则、系统和标准的专注,让所有 Stripes 都更容易完成工作——在高品质标准下,同时仍为演进和创新留出空间。我们与 Stripe 的其他团队以及精选的外部合作伙伴协作,提升与 Stripe 品牌互动的质量和一致性。
Stripe 的品牌设计师领导者展现出对卓越设计的热爱,以及对扩展、演进、定义和记录灵活设计系统的热情,从而在规模化层面为品牌实现提升标准的质量和一致性。他们以用户为中心,对业务有深刻理解,并且是富有同理心且能激励他人的团队领导者。理想候选人擅长多种风格,能清晰阐述设计决策,快速迭代,并与营销人员、产品经理、领导者、其他设计师和代理合作伙伴无缝协作。
关于该职位
比赛间隙播放的营销活动中的标题。开发者第一次接触 API 时的那句话。一部 90 秒影片中的故事,让一家金融科技公司显得值得相信。它们都始于一个想法,也都承担着同样的责任:精准、出人意料,并且真正值得某人的关注。
我们正在寻找一位创意总监,文案与营销活动方向:一个以语言引领、以概念思考,同时也能以系统思考的人。这不是一个偶尔写点东西的管理岗位,也不是一个偶尔做领导的写作岗位。它两者兼具,且是完完全全的。你将产出大型营销活动的创意,并写出让它们真正落地的文案。你将帮助确立 Stripe 如何呈现在世界面前的创意愿景,然后与工作保持足够紧密的联系,使其更加犀利。你将指导代理合作伙伴,而不是退回到审批层。你还将承担这份工作中艰难却常被低估的部分:把作品推销出去。这意味着要打造足够强大的概念,让领导层认可它们,也让受众认同它们。
你还将帮助驾驭真正
岗位职责
比赛间隙投放的广告活动的标题。开发者第一次接触 API 时的那句话。一部 90 秒影片里讲述的故事,让一家金融科技公司变得值得信赖。它们都始于一个想法,也都肩负着同样的责任:精准、出人意料,并且真正值得别人关注。
我们正在寻找一位创意总监,文案与广告活动方向:一个以语言为先导、以概念思考,同时也能以系统思考的人。这不是一个偶尔写点东西的管理岗位,也不是一个偶尔做点管理的写作岗位。两者都要,而且都要做到位。你将产出大型广告活动的创意,并写出让它们真正落地的文案。你将帮助确立 Stripe 如何呈现在世界面前的创意愿景,同时又要足够贴近具体工作,让它变得更犀利。你将指导代理合作伙伴,而不是退回到审批层。你还将承担这份工作中艰难却常被低估的部分:把作品推销出去。这意味着要打造足够强大的概念,让高层愿意买单,让受众愿意认同。
你还将帮助开拓真正全新的领域:一家定义品类的基础设施公司如何赢得文化中的一席之地,不仅仅通过产品发布,更通过那些能打动人心的时刻。AI 正在重塑创意工作的生产方式,我们不是在找一个已经想明白一切的人。我们在找一个正积极而好奇地朝着创意在当下可以成为的样子努力,并对此充满热情的人。
如果你想与作品保持距离地管理,那这个岗位不适合你。如果你期待一个你的想法质量、文案犀利程度以及你投入作品的雄心都至关重要的岗位,那这里就是让你施展的地方。
• 掌控文字。主导全球广告活动的概念构思和文案,从解锁一个广告活动的洞察,到让人愿意再看一眼的标题,再到构建品牌的叙事。这是一个思考与写作并重的岗位。要持续如此,而不是偶尔为之。
• 端到端负责广告活动。把策略转化为犀利的创意概念,再转化为清晰的观点,然后转化为在影片、户外广告、数字渠道和线下活动中落地的作品,在每一个触点上都具有辨识度。把想法从空白页面一路推进到被采纳、再到上线。
• 让作品被采纳。打造经得起审视的概念,并以能赢得认可的方式呈现它们:面向高层领导、跨职能合作伙伴,最终面向它们所要打动的受众。
• 主导 Stripe 的合作项目。打造将 Stripe 带入文化的创意策略和执行方案:赞助、叙事、现场活动。
• 与代理机构合作。共同打磨犀利的简报。在概念阶段就推动思考,而不只是在润色阶段。给出能推动作品前进的反馈,并保持足够贴近,知道它需要往哪里走以及如何帮助它到达那里。
• 与 AI 一起构建,而不只是并行使用它。在你构思和写作的方式中积极实验,不是为了走捷径,而是为了拓展可能性。建立新的工作流程。分享你学到的东西。
• 让你身边的每个人都更犀利。帮助写作者更精准,帮助设计师找到自己的声音,帮助营销人员以更大的创意雄心去思考。也期待他们同样回馈于你。
• 塑造 Stripe 广告的未来。成为一个强有力的跨职能声音,把创意与业务目标、用户洞察和品牌定位连接起来。提升团队的标准、雄心和工艺文化。
任职要求
我们正在寻找符合该职位最低要求的人选。如果你符合这些要求,欢迎你申请。优先资格是加分项,而非硬性要求。
最低要求
• 10年以上文案撰写和创意指导经验,作品展现出扎实的语言功底、战略思维和突破性的广告活动概念,最好是为产品驱动型或科技公司所做。
• 3年以上在高增长环境中管理团队、代理机构或创意合作伙伴的经验,具备清晰的能力来下达简报、构思概念、审核、制作并推动作品达到更高标准。
• 一个以创意、语言和敏锐概念思维为主导的作品集。你积极产出概念、撰写文案、切实塑造作品,并始终贴近创作本身。
• 有成功推销雄心勃勃作品的过往记录:能够构思创意并以赢得利益相关方和高层领导认可的方式呈现,同时不稀释创意。
• 在影视、数字、平面、户外广告和线下活动方面具备敏锐直觉,对文化有敏锐感知,并能将洞察转化为赢得关注的创意。
• 对AI在创意流程中的应用抱有真正的好奇心,包括积极尝试,并对其如何塑造创意工作的制作方式持有诚实的看法。
• 具备强烈的合作伙伴心态,尤其是与制片负责人。你们紧密合作以推动项目成功、保持质量、管理协调一致,并让工作清晰推进。
• 出色的利益相关方管理和沟通能力,能够应对模糊性、协调相互竞争的优先事项、向高层领导汇报,并让相关人员参与到创意中来。
• 有体育营销、赞助活动或品牌融入文化工作的经验,并具备关于品牌如何在并非自己主导的领域中赢得可信度的见解。
• 创作过以创意为主导、产生真正文化影响力和话题讨论的作品,而不仅仅依靠媒体投放。
• 建立或参与过语气与风格体系、文案标准或品牌语言基础设施。
• 曾在产品和品牌都必须全力以赴、且产品本身是故事核心的环境中工作过。
• 创作过达到获奖水准的作品,并具备这样的视角:奖项并不总是目标,但它们在提升雄心、打磨技艺和建立团队创意标准方面确实占有重要位置。
以上内容由机器翻译自动生成,可能存在错误;投递前请以雇主原文为准。
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职位描述
Who we are
About Stripe
Stripe is a financial infrastructure platform for businesses. Millions of companies - from the world’s largest enterprises to the most ambitious startups - use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone's reach while doing the most important work of your career.
About the team
The Design team works across most projects at Stripe—from our brand standards to campaigns, events, digital products, and even printed publications. And since Stripe’s main audience is other people who build products, we agonize over and take pride in crafting user-friendly and user-focused experiences.
The Brand Design team lays the foundations that help Stripe accelerate. We do this by creating, evolving, and maintaining Stripe’s high-quality, versatile, and forward-looking visual identity design system. We sweat the details. We make it seem effortless.
Our team—and our design efforts—are multipliers for Stripe and Stripes. Our focus on principles, systems, and standards makes it easier for all Stripes to get work done—at a high quality bar, while still creating space for evolution and innovation. Collaborating with other teams at Stripe, as well as select external partners, we raise the quality and consistency of interactions with the Stripe brand.
Brand Designer leaders at Stripe demonstrate passion for great design and for expanding, evolving, defining, and documenting flexible design systems that achieve bar-raising quality and consistency for the brand at scale. They are user focused, have a strong understanding of the business, and are empathetic and inspiring team leaders. The ideal candidate excels across a variety of styles, crisply articulates design decisions, iterates quickly, and collaborates seamlessly with marketers, product managers, leaders, other designers, and agency partners.
About the role
The headline in a campaign that runs during a game break. The sentence in a developer's first API moment. The story in a 90-second film that makes a fintech company feel like something worth believing in. They all start as an idea, and they all carry the same responsibility: to be precise, surprising, and genuinely worth someone's attention.
We're looking for a Creative Director, Copy & Campaigns: someone who leads with language, thinks in concepts, and can also think in systems. This isn't a management role that occasionally writes, or a writing role that occasionally leads. It's both, fully. You'll generate the big campaign ideas and write the line that makes them land. You'll help set the creative vision for how Stripe shows up in the world, then stay close enough to the work to make it sharper. You'll direct agency partners without retreating into an approval layer. And you'll do the hard, underrated part of the job: selling the work through. That means building concepts strong enough that leadership buys them, and audiences buy into them.
You'll also help navigate genuinel
岗位职责
The headline in a campaign that runs during a game break. The sentence in a developer's first API moment. The story in a 90-second film that makes a fintech company feel like something worth believing in. They all start as an idea, and they all carry the same responsibility: to be precise, surprising, and genuinely worth someone's attention.
We're looking for a Creative Director, Copy & Campaigns: someone who leads with language, thinks in concepts, and can also think in systems. This isn't a management role that occasionally writes, or a writing role that occasionally leads. It's both, fully. You'll generate the big campaign ideas and write the line that makes them land. You'll help set the creative vision for how Stripe shows up in the world, then stay close enough to the work to make it sharper. You'll direct agency partners without retreating into an approval layer. And you'll do the hard, underrated part of the job: selling the work through. That means building concepts strong enough that leadership buys them, and audiences buy into them.
You'll also help navigate genuinely new territory: how a category-defining infrastructure company earns a place in culture, not just through product launches, but through the moments that move people. AI is reshaping how creative work gets made, and we're not looking for someone who has it all figured out. We're looking for someone actively and curiously building toward what creativity can become in this moment, and excited to do that here.
If you want to run work at arm's length, this isn't the role. If you're excited by a role where the quality of your ideas, the sharpness of your copy, and the ambition you bring to the work all matter, this is a place to build.
• Own the words. Lead concepting and copy across global campaigns, from the insight that unlocks a campaign to the headline that earns a second look to the narrative that builds the brand. This is a thinking-and-writing role. Consistently, not occasionally.
• Run campaigns end to end. Turn strategy into a sharp creative concept, then a clear POV, then work that ships across film, OOH, digital, and activations, distinctive at every touchpoint. Take ideas from blank page to bought to live.
• Get the work bought. Develop concepts that hold up under scrutiny and present them so they win: to senior leadership, to cross-functional partners, and ultimately to the audiences they're built to move.
• Lead Stripe's partnerships. Build creative strategies and executions that bring Stripe inside culture: sponsorship, storytelling, live moments.
• Partner with agencies. Collaborate on sharp briefs. Push thinking at the concept stage, not just the polish stage. Give feedback that moves the work forward, and stay close enough to know where it needs to go and how to help it get there.
• Build with AI, not just alongside it. Experiment actively in how you ideate and write, not to cut corners, but to expand what's possible. Build new workflows. Share what you learn.
• Make everyone around you sharper. Help writers be more precise, designers find their voice, and marketers think with more creative ambition. Expect the same in return.
• Shape what Stripe advertising becomes. Be a strong cross-functional voice connecting creative to business goals, user insights, and brand positioning. Raise the team's standards, ambitions, and culture of craft.
任职要求
We're looking for someone who meets the minimum requirements to be considered for the role. If you meet these requirements, you are encouraged to apply. The preferred qualifications are a bonus, not a requirement.
Minimum requirements
• 10+ years of experience in copywriting and creative direction, with work that shows strong language craft, strategic thinking, and breakthrough campaign concepts, ideally for product-driven or tech companies.
• 3+ years of experience managing teams, agencies, or creative partners in high-growth environments, with a clear ability to brief, concept, review, produce, and push work to a higher standard.
• A portfolio led by ideas, language, and sharp conceptual thinking. You are actively generating concepts, writing, visibly shaping the work, and staying close to the craft.
• A track record of selling ambitious work through: concepting ideas and presenting them in a way that earns buy-in from stakeholders and senior leadership without diluting them.
• Strong instincts across film, digital, print, OOH, and activations, with a pulse on culture and the ability to turn insights into concepts that earn attention.
• A genuine curiosity about AI in the creative process, including active experimentation and an honest perspective on how it can shape how creative work gets made.
• A strong partnership mindset, especially with producer leads. You work closely together to drive program success, maintain quality, manage alignment, and keep the work moving with clarity.
• Strong stakeholder management and communication skills, with the ability to navigate ambiguity, align competing priorities, present to senior leadership, and bring people in on the creative.
• Experience in sports marketing, sponsorship activations, or brand-in-culture work, with a perspective of how brands earn credibility in spaces they don't own.
• Created concept-led work that generated real cultural traction and conversation, beyond media spend alone.
• Built or contributed to voice and tone systems, copy standards, or brand language infrastructure.
• Worked in environments where product and brand both had to work hard, and where the product itself was central to the story.
• Created award-caliber work, with the perspective to know awards are not always the goal, but they do have an important place in raising ambition, sharpening craft, and building a team's creative standard.