AEO与GEO营销经理
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AEO and GEO Marketing ManagerStripe · Remote in the US
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职位描述
机器翻译我们是谁
关于 Stripe
Stripe 是一个面向企业的金融基础设施平台。数百万家公司——从全球最大的企业到最有雄心的初创公司——都在使用 Stripe 来接受付款、增长收入并加速新的商业机会。我们的使命是提升互联网的 GDP，而我们面前还有大量工作要做。这意味着，你拥有一个前所未有的机会，在从事你职业生涯中最重要的工作的同时，让全球经济触手可及。
关于团队
增长营销是一支由绩效驱动的营销人员和渠道专家组成的团队。我们与增长、创意、分析和区域营销团队紧密合作，通过自助服务和销售动作推动收入增长。我们在全球范围内开展工作，覆盖 Stripe 的所有产品以及公司的所有细分市场——从初创公司到最大的企业。
• 在这个职位上，你将加入一个全球性、跨职能的团队，致力于测试并规模化扩展前沿获客渠道
• 我们的团队通过确保我们的网络形象为下一代人工智能和搜索技术做到完美优化，帮助 Stripe 提升互联网的 GDP
你将做什么
Stripe 正在寻找一位 AEO 和 GEO 营销经理来领导该渠道。该人员将在推动来自 ChatGPT、Perplexity 和 Google AI Overviews 等平台的新用户获取增长方面发挥关键作用。该职位的职责范围包括生成式引擎优化（GEO），也称为答案引擎优化（AEO）或大型语言模型（LLM）搜索优化、改善 AI 代理体验，以及整合 AI 能力以改善我们的 pe
岗位职责
Stripe 正在招聘一名 AEO 与 GEO 营销经理来领导该渠道。该人员将在推动来自 ChatGPT、Perplexity 和 Google AI Overviews 等平台的新用户获取增长方面发挥关键作用。该职位的职责范围包括生成式引擎优化（GEO），也称为答案引擎优化（AEO）或大型语言模型（LLM）搜索优化，改善 AI 智能体体验，以及整合 AI 能力以提升搜索和答案引擎渠道的表现与效率。
该人员将通过制定并执行一系列活动和实验路线图来牵头相关工作，以提升答案引擎表现。他们将有机会与 Stripe 的跨职能合作伙伴密切合作，包括增长营销、内容营销、工程和分析团队。
• 领导答案引擎优化渠道的增长和用户获取策略
• 优化 Stripe.com，使人工智能智能体能够高效访问并代表用户采取行动
• 牵头开发和整合人工智能能力，以提升搜索和答案引擎渠道的效率
• 定期提供渠道表现报告和更新，以跟踪进展并识别新机会
• 与内容、工程和数据分析团队合作，制定全面的测试路线图
任职要求
我们正在寻找符合该职位最低要求的人选。如果您符合这些要求，欢迎您申请。优先资格是加分项，而非必需条件。优先资格是加分项，而非必需条件。
最低要求
• 5年以上创建和执行搜索引擎优化策略的经验，并直接拥有答案引擎优化和生成式引擎优化的经验
• 具备使网站对SEO和AEO友好的成熟技术经验
• 具备分析数据以及使用Tableau、Looker、Adobe Analytics或Google Analytics等仪表板和报告软件来推动增长决策的经验
• 具备应用用户意图分析来优先安排能够产生可衡量成果的行动的经验
• 具备主动采取行动、独立解决问题并推动任务完成的成熟能力
• 具备跨职能利益相关方（包括工程和内容团队）主导项目路线图的经验
• 具备自然语言处理（NLP）、向量搜索和检索增强生成（RAG）的经验或熟悉度
• 具备在企业对企业（B2B）软件即服务（SaaS）公司内部管理搜索优化的经验
• 具备在金融科技、支付、账单、会计或初创行业工作的经验
• 学士学位或4年额外相关专业经验
以上内容由机器翻译自动生成，可能存在错误；投递前请以雇主原文为准。
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职位描述
Who we are
About Stripe
Stripe is a financial infrastructure platform for businesses. Millions of companies—from the world’s largest enterprises to the most ambitious startups—use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone’s reach while doing the most important work of your career.
About the team
Growth Marketing is a team of performance-driven marketers and channel specialists. We partner closely with growth, creative, analytics, and regional marketing to drive revenue through self-serve and sales motions. We work globally, across all Stripe offerings and with all company segments - from startups to the largest enterprises.
• In this role, you’d be joining a global, cross-functional team dedicated to testing and scaling cutting-edge acquisition channels
• Our team helps Stripe increase the GDP of the internet by ensuring our web presence is perfectly optimized for the next generation of artificial intelligence and search technologies
What you’ll do
Stripe is seeking an AEO and GEO Marketing Manager to lead the channel. This individual will play a critical role in growing new user acquisition from platforms including ChatGPT, Perplexity, and Google AI Overviews. The scope of the role includes Generative Engine Optimization (GEO), also known as Answer Engine Optimization (AEO) or Large Language Model (LLM) Search Optimization, improving AI agent experience, and integrating AI capabilities to improve the pe
岗位职责
Stripe is seeking an AEO and GEO Marketing Manager to lead the channel. This individual will play a critical role in growing new user acquisition from platforms including ChatGPT, Perplexity, and Google AI Overviews. The scope of the role includes Generative Engine Optimization (GEO), also known as Answer Engine Optimization (AEO) or Large Language Model (LLM) Search Optimization, improving AI agent experience, and integrating AI capabilities to improve the performance and efficiency of search and answer engine channels.
This individual will spearhead efforts by developing and executing a roadmap of activities and experiments to improve answer engine performance. They will have the opportunity to work closely with cross-functional partners including Growth Marketing, Content Marketing, Engineering, and Analytics at Stripe.
• Lead the growth and user acquisition strategy for the Answer Engine Optimization channel
• Optimize Stripe.com so artificial intelligence agents can efficiently access and take action on behalf of users
• Spearhead the development and integration of artificial intelligence capabilities to improve the efficiency of search and answer engine channels
• Deliver regular reports and updates on channel performance to track progress and identify new opportunities
• Partner with content, engineering, and data analytics teams to build a comprehensive testing roadmap
任职要求
We’re looking for someone who meets the minimum requirements to be considered for the role. If you meet these requirements, you are encouraged to apply. The preferred qualifications are a bonus, not a requirement. The preferred qualifications are a bonus, not a requirement.
Minimum requirements
• 5+ years of experience creating and executing search engine optimization strategies, with direct experience with answer engine optimization and generative engine optimization
• Proven technical experience making websites SEO and AEO-friendly
• Experience analyzing data and in dashboards and reporting software such as Tableau, Looker, Adobe Analytics, or Google Analytics to drive growth decisions
• Experience applying user intent analysis to prioritize actions that deliver measurable outcomes
• Proven ability to take initiative, independently problem-solve, and drive tasks to completion
• Experience leading project roadmaps across cross-functional stakeholders, including engineering and content teams
• Experience or familiarity with Natural Language Processing (NLP), vector search, and Retrieval-Augmented Generation (RAG)
• Experience managing search optimization in-house for business-to-business (B2B) software-as-a-service (SaaS) companies
• Experience working within the fintech, payments, billing, accounting, or startup industries
• Bachelor's degree or 4 years of additional relevant professional experience